Mystery Tackle BOX
Chicago, US · Founded 2012 · Delaware corporation · 2 known investors
Mystery Tackle Box sells fishing gear and lure kits for anglers, including the Pond Prowler cross-body sling bag pre-stocked with curated lures for pond, creek, and shoreline fishing. The company offers specialty boxes and one-time fishing products direct to consumers.
ConsumerDirect to ConsumerE-commerceSports Tech
Founders & leadership
Mystery Tackle BOX was founded in 2012 by Ross Gordon.
RG
Ross GordonFounder
JG
Jeremy GwynneNamed on SEC filing
Investors · 2
Reported raises · per SEC filings
Form D private placements$63.9M disclosed across 9 rounds · 2015–2022
▶$9.3MraisedDec 2022 · 13 investors · RetailingRule 506(b)
▶$9.3MraisedDec 2022 · 13 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- JON CALLAGHANDirector
- EVAN MARIDOUDirector
- ROSS GORDONExecutive Officer, Director
- RICK DESAIDirector
- LISA KEMPAExecutive Officer, Director
- Offering amount
- $11.3M
- Amount sold
- $9.3M
- First sale
- Nov 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.7MraisedAug 2022 · 11 investors · RetailingRule 506(b)
▶$2.7MraisedAug 2022 · 11 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- LISA KEMPAExecutive Officer, Director
- JON CALLAGHANDirector
- EVAN MARIDOUDirector
- RICK DESAIDirector
- ROSS GORDONExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $2.7M
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$41.7MraisedMar 2022 · 44 investors · RetailingRule 506(b)
▶$41.7MraisedMar 2022 · 44 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- TIM MACGUIDWINExecutive Officer, Director
- ROSS GORDONExecutive Officer, Director
- JON CALLAGHANDirector
- RICK DESAIDirector
- EVAN MARIDOUDirector
- Offering amount
- $44M
- Amount sold
- $41.7M
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.9MraisedDec 2020 · 6 investors · RetailingRule 506(b)
▶$4.9MraisedDec 2020 · 6 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- IAIN SHOVLINDirector
- TIM MACGUIDWINExecutive Officer, Director
- EVAN MARIDOUDirector
- RICK DESAIDirector
- ROSS GORDONExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $4.9M
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$500KraisedMar 2019 · 1 investors · RetailingRule 506(b)
▶$500KraisedMar 2019 · 1 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- RICK DESAIDirector
- IAIN SHOVLINDirector
- ROSS GORDONExecutive Officer, Director
- ANDREW TIMKODirector
- Offering amount
- $1M
- Amount sold
- $500K
- Minimum investment
- $25K
- First sale
- Feb 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$3.5MraisedOct 2017 · 9 investors · RetailingRule 506(b)
▶$3.5MraisedOct 2017 · 9 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Rick DesaiDirector
- Ryan McDonnellExecutive Officer, Promoter
- Jeremy GwynnePromoter
- Ross GordonExecutive Officer, Director, Promoter
- Andrew TimkoExecutive Officer, Director, Promoter
- Iain ShovlinDirector
- Offering amount
- $4M
- Amount sold
- $3.5M
- First sale
- Sep 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$75KraisedMar 2017 · 2 investors · RetailingRule 506(b)
▶$75KraisedMar 2017 · 2 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Ross GordonExecutive Officer, Director, Promoter
- Andy TimkoPromoter
- Iain ShovlinDirector
- Jeremy GwynnePromoter
- Amount sold
- $75K
- Minimum investment
- $25K
- Proceeds to insiders
- $8K
- First sale
- Feb 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$1.2MraisedNov 2015 · 9 investors · RetailingRule 506(b)
▶$1.2MraisedNov 2015 · 9 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Jeremy GwynnePromoter
- Brian RoachPromoter
- Ross GordonExecutive Officer, Director, Promoter
- Offering amount
- $1.3M
- Amount sold
- $1.2M
- Minimum investment
- $10K
- Proceeds to insiders
- $150K
- First sale
- Nov 2015
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 2
by search overlapFieldandstream4703 shared keywordsField & Stream is an outdoor media brand covering hunting, fishing, survival skills, and gear reviews through articles, video (F&S TV), and podcasts. Founded in 1871 in the United States, it also runs a membership club and licenses branded apparel, food, and lifestyle products.
MeatEater2762 shared keywordsMeatEater is an outdoor lifestyle company that creates premium content, apparel, and equipment for hunters and outdoor enthusiasts. Founded by Steven Rinella, it operates through multiple media channels including a Netflix series and podcast.
Companies competing with Mystery Tackle BOX for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Mystery Tackle BOX do?
- Mystery Tackle Box sells fishing gear and lure kits for anglers, including the Pond Prowler cross-body sling bag pre-stocked with curated lures for pond, creek, and shoreline fishing. The company offers specialty boxes and one-time fishing products direct to consumers.
- Who founded Mystery Tackle BOX?
- Mystery Tackle BOX was founded by Ross Gordon in 2012.
- Who are Mystery Tackle BOX's investors?
- Mystery Tackle BOX's investors include Starting Line, True Ventures.
- How much funding has Mystery Tackle BOX raised?
- Mystery Tackle BOX has disclosed $63.9M raised across 9 rounds.
- Where is Mystery Tackle BOX headquartered?
- Mystery Tackle BOX is headquartered in Chicago, US.