SaaS Startups

Sellforte is a marketing measurement and optimization platform that unifies marketing mix modeling, incrementality testing, and attribution into a single always-on system to calculate true incremental ROAS at the campaign and ad-set level. It serves large retail and ecommerce brands, pushing approved budget recommendations directly to Meta, Google, and TikTok via API.

3 investors

Semarion is a University of Cambridge spin-out developing the SemaCyte platform, which converts adherent cells into barcoded, ready-to-use reagents for accelerated drug discovery and cell-based research. The platform combines materials engineering and cell biology to enable researchers to multiplex cell models and increase throughput in pharmaceutical assays.

3 investors

Semble AI develops AI agents customized to a company's specific operations and integrated with its existing software and tools, targeting trades businesses.

3 investors

Semrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.

3 investors

SensCy provides cybersecurity guidance and risk-management services for small and medium-sized organizations, including third-party vendor risk assessment and employee education. The Ann Arbor-based company offers managed cyberhealth support through personal advisory, technology, and referrals.

3 investors

Sensefinity provides IoT sensors and software analytics for supply chain and logistics visibility, enabling companies to track physical assets, monitor environmental conditions, and prevent losses through real-time monitoring of containers, warehouse materials, and temperature-sensitive goods.

3 investors

Sentinel provides satellite imagery analysis and decision-support tools to optimize nitrogen application timing and rates for crops, helping farmers improve profitability and nitrogen use efficiency. The platform offers automated data analysis, real-time crop monitoring, and site-specific fertilizer recommendations across multiple grain, oilseed, and specialty crops.

3 investors

SentiOne provides AI-powered internet monitoring and customer service automation tools. The company offers sentiment analysis and trend detection for brand reputation management, as well as conversational bots for automating customer support interactions.

3 investors

Sentra provides an organization-wide memory layer that connects fragmented systems (CRM, tickets, repos, docs, meetings, mail) into a single governed context graph that both people and AI agents read from as one source of truth. It resolves facts at write time, tracks when facts become and stop being true via a bi-temporal knowledge graph, and exposes the graph through REST and MCP so applications and agents share the same current context.

3 investors

Sentra.world offers a carbon accounting platform for industrial manufacturing, using AI and blockchain-enabled cloud technology to help industries measure, mitigate, and monetise their carbon footprint. It operates across India, the Middle East, and Southeast Asia.

3 investors

Serenity Smart provides a software platform for senior living, hospice, home health, and long-term care operators that coordinates messaging and workflows between care staff, families, and older adults. The platform is available on web, mobile, and smart assistant applications and is built to improve operational visibility and reduce staff burden.

3 investors

Sertifier provides a platform for creating, issuing, and managing digital certificates and credentials at scale, including bulk sending, social sharing, branding, and analytics. It serves organizations such as training providers and developer communities.

3 investors

Servato develops hardware, software, and predictive analytics for critical infrastructure monitoring and maintenance, including a Platform-as-a-Service that predicts system failures and an Adaptive Charging feature that extends telecom battery life. It serves broadband providers, telecom operators, and utilities in the United States.

3 investors

Provides managed IT support and application management, taking over existing IT stacks, documenting current systems, and maintaining them. Targets businesses needing outsourced IT operations.

3 investors

Serverless provides the Serverless Framework, an open-source tool for developing, deploying, and monitoring APIs, scheduled tasks, workflows, and event-driven applications on AWS Lambda. It targets developers and engineering teams, offering a CLI, plugins, and a dashboard with metrics, debugging, secrets sharing, and SOC 2 Type II compliance for enterprise use.

3 investors

ServiceChannel offers a facilities management platform with automation tools, a managed facilities-management-as-a-service option, and a marketplace connecting businesses with vetted service providers across trades and regions. It helps organizations reduce facility downtime and costs by using performance data to select providers.

3 investors

SetSail is an AI sales tool that uses a large language model to turn questions into SQL queries against a company's sales data, and automatically logs emails, meetings, and enriched contact details back to Salesforce. It provides deal alerts, meeting prep, and MEDDICC analysis to help sales reps and leaders track deal and account activity.

3 investors

Seyna operates an insurance platform used by managing general agents (MGAs) and brokers to build and manage insurance products, including contract and claims management. The company serves insurance intermediaries in Europe.

3 investors

Shade builds AI-powered media management software that analyzes audio and video to detect scenes, recognize and cluster faces, and transcribe soundbites, making media libraries searchable without manual tagging. Its features include facial recognition, automated transcription with timecodes and semantic search, and an MCP server.

3 investors

Shaped is a relevance engine that powers personalized content feeds, hybrid search, and AI agent memory retrieval for real-time personalization applications. It serves product teams, developers, and AI applications requiring behavioral-based recommendations and contextual retrieval.

3 investors

Shapes builds general-purpose social AI agents ("shapes") that users can steer for any use case and embed into existing social settings for natural, everyday interactions. It positions its technology around social interactions with AGI within the AI/consumer space.

3 investors

SHARE Mobility provides a transportation management platform for fleet operators, supporting dispatch, driver coordination, and scheduled ride programs. Its customers include municipalities and businesses arranging services such as rides for older adults.

3 investors

ShareWillow is a software platform for designing, launching, and managing employee incentive and profit-sharing plans, aimed primarily at small businesses. It offers goal-based payout thresholds, customizable plan templates, reporting dashboards, an employee-facing dashboard, integrations with tools like QuickBooks, and access to incentive specialists.

3 investors

Sharebite is a meal benefits platform for companies, letting employees order individually packaged meals from a rotating selection of restaurants or catering options for office, remote, or hybrid teams. It offers daily office lunch delivery, remote meal stipends, and AI- and concierge-assisted menu curation for enterprise employers.

3 investors