Direct to Consumer Startups

Huey Suncare makes daily SPF 30 sunscreen lotion offered in five shades based on the Fitzpatrick skin typing scale, designed to provide sun protection across different skin tones. The brand positions itself as an inclusive suncare product for all genders, races, and generations.

1 investor

Hugh & Grace sells science-backed daily wellness products, including a hydration and detox supplement with electrolytes, pre/probiotics, fiber, and l-glutathione, aimed at supporting hormone health, gut health, and reducing chemical exposure. It markets directly to consumers and operates an advocate-based referral community.

1 investor

HUK is a fishing apparel and gear brand offering performance clothing, swimwear, hats, and deck boots with UPF protection and non-slip traction for anglers and outdoor enthusiasts. Its product line spans men's, women's, and kids' wear sold directly to consumers.

1 investor

1 investor

Humantra makes a zero-sugar, vegan daily electrolyte sachet mix formulated with natural ingredients and added Vitamin C, B12 and Zinc, sold direct-to-consumer and stocked in select UK Boots locations. The drink mix targets everyday hydration for general consumers rather than only athletes.

1 investor

Humble+ makes dietary supplements focused on healthy aging, including marine collagen, creatine, protein blends, and formulas targeting sleep, energy, and cardiovascular/cognitive health. Products are sold direct to consumers and through more than 700 partner pharmacies and points of sale in France.

1 investor

Humble Chips is a snack food brand that makes organic potato chips using organic potatoes and simple ingredients, marketed as light, crispy, and free of unnecessary additives.

1 investor

Humm Kombucha produces canned, USDA Certified Organic kombucha drinks featuring probiotics, vitamin B12, and no added sugars. The brand sells its beverages direct to consumers via variety packs and a subscription service.

1 investor

Hummus Goodness makes Lebanese-style hummus using ingredients such as chickpeas, fresh garlic, lemon juice, tahini, and olive oil. It is a food brand offering hummus made without additional oils or artificial flavors.

1 investor

Hundeland was a German online shop for dog food and pet products that has been permanently closed. Customers are now directed to Pets Premium, operated by the same company, where the same brands and products remain available.

1 investor

Hung Vanngo Beauty is a cosmetics brand offering a lightweight longwear serum foundation with shades customized by skin tone. It was created by professional makeup artist Hung Vanngo.

1 investor

Hush operates a mobile makeup retail platform for consumers in the United States.

1 investor

HVMN produces Ketone-IQ, a ketone drink marketed to high performers for energy and metabolic support. The company sells its supplement direct-to-consumer via a subscription model and cites research in human metabolism and performance.

1 investor

Hylo Athletics makes running shoes, including its IMPACT 2 and AXIS models, sold direct-to-consumer and through 300+ retail stores. The brand positions its footwear around lighter, bouncier, grippier performance and states a focus on protecting global running environments.

1 investor

Hypedome makes frameless polycarbonate garden domes sold as DIY kits that turn outdoor spaces into sheltered, year-round rooms for uses such as garden offices, dining, glamping, home gyms, and yoga studios. The domes come in four sizes and multiple finishes, with bespoke add-ons like insulation panels, base decks, and anchoring options for consumers.

1 investor

Hyperwear designs weighted fitness gear including adjustable weighted vests, workout sandbags, and ruck packs for strength training, rucking, running, and low-impact resistance training. Products use CORDURA fabrics, PFAS-free construction, and rust-resistant steel weights for consumer fitness and healthy-aging use cases.

1 investor

Hyperlite Mountain Gear designs and sells lightweight backpacking and outdoor gear, including backpacks, stuff sack pillows, and packing accessories made with Dyneema composite materials. Its products are aimed at hikers and backpackers.

1 investor

A pet food brand offering recipes, meals, and treats made with nutrient-rich, easy-to-digest ingredients from vetted sourcing partners. It sells directly to pet owners looking for a variety of food and treat options for their animals.

1 investor

ICANIWILL is an e-commerce brand selling sportswear and activewear for men and women, offering clothing in a range of colors through its online store. The site is presented in Swedish.

1 investor

Ice Shaker makes insulated stainless steel protein shaker bottles and drinkware featuring a patented noise-free agitator and leak-proof twist-on lid. It sells direct to consumers, including officially licensed NFL and Marvel collections, and was featured on Shark Tank.

1 investor

A Singapore-based ice cream brand offering better-for-you frozen desserts, including ice cream cakes, pints, and tubs, with lower-GI, prebiotic, Asian-inspired heritage flavours (such as pandan, black sesame, and yuzu) and plant-based non-dairy options. The company sells directly to consumers with next-day delivery via freezer trucks.

1 investor

iCU Eyewear sells polarized sports sunglasses, marketing its Guideline line and proprietary lens technology to consumers seeking performance eyewear at accessible prices.

1 investor

Igloo makes coolers and drinkware, including hard coolers, soft coolers, electric coolers, bottles, tumblers, and mugs, sold direct to consumers online. The brand offers licensed collaboration collections (NFL, Disney, Pokémon, Peanuts, WWE, Hello Kitty) and customizable products.

1 investor

IGNAE is a clean, plant-based skincare brand from the Azores that formulates products using local volcanic-region botanicals and thermal water, incorporating its EPC Factor biotechnology for skin regeneration. The company conducts its R&D in the Azores and markets cruelty-free, high-performance skincare.

1 investor