Direct to Consumer Startups

iluvia is a professional hair care brand offering shampoos, masks, serums, and conditioners formulated with ingredients such as chitin, hydrolyzed keratin, argan oil, and squalene for damaged, color-treated, and chemically processed hair. Its products target at-home consumers seeking salon-grade regimens for cleansing, strengthening, and protecting hair.

1 investor

IMAGE Skincare develops clinically oriented skincare products, including cleansers, serums, moisturizers, retinol treatments, and SPF products, sold to consumers and through skincare professionals. Its product lines focus on anti-aging, hydration, and blemish care.

1 investor

ImmunoBlocks sells protein gummies ("Gummy Bites") formulated with various food proteins, sold direct-to-consumer as fruit-flavored snacks. Products are manufactured in the United States at FDA-registered, GMP-compliant facilities using natural ingredients.

1 investor

In Your Shoe is a direct-to-consumer fashion brand selling apparel and accessories such as tees, shirts, jeans, loungewear, swimwear, and knit wraps. Prices are listed in Egyptian pounds, indicating an Egypt-focused market.

1 investor

IncNut operates content-driven, customized e-commerce consumer brands, including the parenting website MomJunction and the personalized skincare and Ayurvedic hair care lines SkinKraft and Vedix. The company combines content, technology, and direct-to-consumer marketing to sell customized beauty and personal care products, primarily in India.

1 investor

Inde Wild sells hair care and skincare products that combine Ayurvedic herbs with biotech actives, marketed as "Ayurvedistry" formulas. Its consumer products include the Champi Bond Repair Shampoo & Conditioner Duo aimed at repairing hair and calming the scalp.

1 investor

In Good Taste sells wine in patented 187ml single-serving glass mini bottles, best known for its holiday Wine Advent Calendars featuring 24 globally sourced red, white, and rosé wines with daily tasting videos. The Sonoma, California-based company markets its products to wine lovers and gift-givers across the U.S.

1 investor

INH Hair sells synthetic, vegan clip-in hair extensions such as ponytails and hair pins, marketed to help with concerns like thin hair, hair loss, and damaged hair. Products use the brand's INFINI-FLEX fiber and are heat-resistant and washable.

1 investor

IN Haircare is a French clean, vegan hair care brand specialized in textured hair (types 2a to 4c), offering shampoos, masks, oils, serums, and dietary supplements formulated with a French laboratory to support hair growth and scalp health. Born in 2019 from a community initiated by Ma Coiffeuse Afro, it targets people with wavy, curly, coily hair or hair concerns such as slow growth, dryness, and breakage.

1 investor

INJU develops and manufactures liquid dietary supplements focused on high bioavailability, using microencapsulation of fat-soluble nutrients combined with plant extracts, adaptogens, and vitamins. The company produces all its products in its own facility in Berlin and sells them direct to consumers online.

1 investor

Inporia develops Kaleidoscope, a mobile shopping app available on Android and iPhone that combines product inspiration with e-commerce functionality.

1 investor

Inspiro Tequila makes additive-free tequila crafted from only blue Weber agave, water, and yeast, positioned as a smooth, sippable spirit. The brand is women-owned and B Corp certified.

1 investor

Instant Hydration makes zero-sugar electrolyte drink mix single-serve stick packs formulated with French sea salt, trace minerals, and magnesium bisglycinate for hydration and recovery. The direct-to-consumer product is sold in multiple flavors on a subscription basis and marketed to active, health-conscious consumers.

1 investor

Interblend is a wine brand launching a new category of wines, with a social mission tied to its #UnlockDialogue movement. The company pledges to donate 8% of product cost to the Pledgeling Girls Empowerment Fund.

1 investor

InteriorMark is a company led by an executive team spanning customer service, data, finance, and web/app development. The team page does not describe the company's specific product or service offering.

1 investor

In The Swim is an online retailer of swimming pool supplies, selling pool equipment, parts, and related products directly to consumers. It operates an e-commerce store offering sitewide deals and shipping.

1 investor

Inuneko Seikatsu is a Japanese company that develops and sells pet food for dogs and cats, positioned around ingredient safety and animal welfare. It donates 20% of its profits to activities aiming to eliminate the euthanasia of dogs and cats in Japan.

1 investor

IOMA Paris is a French skincare and cosmetics brand offering personalized beauty products such as anti-aging creams, eye care, cleansers, and hair care, sold with tailored routines and gift kits. It markets direct to consumers with expert skincare content and personalization via its myIEVA offering.

1 investor

IQBAR sells plant protein bars, hydration mixes (IQMIX), and instant coffees (IQJOE) formulated with nutrients such as magnesium and adaptogens. The direct-to-consumer products are marketed as vegan, low sugar, keto/paleo, non-GMO, seed oil free, and gluten free.

1 investor

Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step. Its products use plant-based ingredients and safe synthetics, exclude 1,400 EU-banned ingredients, and come in recyclable, FSC-certified packaging.

1 investor

Iron Kettle sells high-quality teas sourced exclusively from small tea growers, with digital traceability to the origin of each product. It sells directly to consumers online, offering loose and packaged teas as well as tea gift boxes.

1 investor

Isla is a skincare brand offering a line of six concentrated formulas with clinically dosed active ingredients, designed to cover a full routine (cleanse, hydrate, defend, repair, exfoliate, protect) with fewer products. It targets consumers across skin types including normal, acne-prone, and sensitive skin.

1 investor

ISOPURE is a nutrition brand that makes high-protein, low-carb protein powders in flavored, vanilla, and unflavored varieties, along with related recipes and content for consumers focused on fitness and everyday nutrition. Products are sold directly to consumers through the company's website.

1 investor

Itch offers personalised pet wellness subscription plans that deliver flea, tick, and worm treatments to pet owners on a regular schedule. It is a direct-to-consumer pet health brand focused on preventative parasite protection.

1 investor