Direct to Consumer Startups

HigherDOSE is a female-founded wellness brand that sells at-home self-care devices such as infrared sauna blankets, PEMF mats, and red light therapy products. It targets consumers seeking home wellness rituals for goals like recovery, sleep, skin, and relaxation.

1 investor

Highly Liquid is a direct-to-consumer apparel brand selling fantasy and medieval-themed intimate wear and clothing made with materials like organic cotton and silk.

1 investor

HIGHR Collective is a certified B Corp making organic, plant-based lip products such as lipsticks, lip glosses, lip oils, and SPF lip balms, formulated to reduce the toxic load from conventional makeup ingredients. It sells clean, vegan color cosmetics direct to consumers.

1 investor

Hint makes zero-sugar, unsweetened flavored water sold in a range of fruit flavors, available directly to consumers through one-time purchase or subscription. The product is a packaged beverage in the flavored water category.

1 investor

HiOLI is a Japanese craft sweets company that makes additive-free ice cream, butter sweets, and dairy products using ingredients sourced directly from dairy and vegetable farmers, operating brands such as HiO ICE CREAM, Butters, 山ノチーズ, and MILKSTAR. It emphasizes sustainable production by turning dairy by-products like nonfat milk into value-added products.

1 investor

Hivessence sells self-care products including skincare, soaps, and supplements, with a portion of purchases directed toward supporting pollinators. It operates as a consumer wellness and personal care brand.

1 investor

Hokaran develops anti-stress wellness and skincare products formulated in-house using organic, largely natural biological ingredients grown and processed in Brittany, France. It combines scientific research with tools to identify stress archetypes and offers destressing spa treatments in partner hotel spas.

1 investor

Hofkellerei is the winery of the Princely House of Liechtenstein, producing estate wines including Pinot Noir, Riesling, Grüner Veltliner, rosé, Zweigelt, and sparkling wine from vineyards in Liechtenstein and Austria. It sells wine online and offers tastings at its estates in Vaduz and Wilfersdorf and at the Torkel restaurant and vinotheque in Vienna.

1 investor

Holey Grail Donuts makes donuts using Hawaiian-grown taro as the base and cooks them in Fera fruit oil, with weekly seasonal menus featuring local farmers and purveyors. The company emphasizes supporting Hawaiian agriculture and indigenous food systems.

1 investor

Holy Grail Steak Co. is an online retailer that sells high-end and rare beef, including A5 Kobe and Wagyu from Japan, Hokkaido Snow Beef, and premium steaks and burger patties. It ships these products directly to consumers via a delivery service.

1 investor

Homeal (ホーミール) is a Japanese frozen meal delivery service offering low-salt, additive-free dishes with over 80 menu items designed for all ages, from toddler food to adult meals. The company emphasizes nutritional balance and restaurant-quality taste, and provides access to registered dietitians for nutrition questions.

1 investor

Home Essentials is an Indian retailer of functional, affordable home decor and furnishing products, selling online and through exclusive brand stores. Founded in early 2024 by two brothers, it offers items across categories like living room and bedroom decor for households across India.

1 investor

Homesick makes hand-poured soy wax blend candles with scents inspired by places, memories, occasions, and brands, marketed as clean, non-toxic, and cruelty-free. The company sells over 200 fragrances direct to consumers, including state-, city-, and memory-themed collections.

1 investor

Honeoye Remedies is an all-natural health and skin care company that makes laboratory-tested products—including an all-purpose skin balm, lip balm, and cold-process soaps—formulated with New Zealand Manuka honey and free of synthetic additives. Its products target common skin concerns such as cuts, dry skin, burns, eczema, and acne.

1 investor

The Honest Kitchen makes human-grade pet food for dogs and cats, marketed directly to pet owners. Its products are positioned as safe, nutritious, and made to standards suitable for human consumption.

1 investor

Honey Blowout sells honey-based pre-shampoo ("prepoo") hair treatments and moisturizers designed to protect hair during heat styling, with plans to add its own shampoo and conditioner line. It is a consumer hair care brand sold direct through its online store.

1 investor

Honeymoon makes organic chocolate sweetened only with raw honey instead of refined sugar, offering products such as filled dark chocolate bars and honeycomb bites. The company positions its products around better cacao sourcing and supporting honeybee research.

1 investor

Hoplark makes unsweetened sparkling teas brewed with hops, using real ingredients with no sugar, gluten, or calories. The brand sells its canned beverages direct to consumers, including rotating monthly limited-edition flavors and subscription options.

1 investor

Horace is a French men's grooming and personal care brand offering skincare and related products directly to consumers online and through retail stores. It operates physical shops across French cities including Paris, Lyon, Bordeaux, Toulouse, Lille, Nantes, Marseille and Nice, with click-and-collect ordering.

1 investor

Horizon Organic is an organic dairy brand that sells organic milk, coffee creamers, and other dairy products made with organic ingredients, aimed at consumers and families. It markets itself as the first organic dairy brand sold nationwide in the United States.

1 investor

HOTCAKE (夯客) is a booking and member-management platform for beauty and technical-service businesses — including hair salons, nail/lash studios, tattoo/permanent makeup, spa/massage, fitness/yoga, pet grooming, and car detailing — offering online appointments, LINE integration, POS, reporting, and remarketing tools. It supports operators from solo studios to multi-branch chains and is a LINE-certified technical partner.

1 investor

Good Man Brand sells menswear including tees, hoodies, pants, shorts, sneakers, loafers, and accessories, made from materials such as organic cotton jersey. The company operates a direct-to-consumer apparel and footwear ecommerce store and is B Corp certified.

1 investor

House of Puff sells premium cannabis products, including rolling papers and holders, sold direct to consumers online with free shipping over $50. It also publishes cannabis-related lifestyle content through its newsletter, The Puff Post.

1 investor

House of Wise makes CBD gummies marketed for sleep, stress relief, and libido, sold directly to women and men as daily wellness rituals. The company sells consumer wellness products including sleep, stress, sex, and Delta 9 gummies through its own online store.

1 investor