Arteza

Arteza operates an e-commerce storefront at arteza.com that today presents as Plaid Online / Plaid Crafts, selling art and craft supplies alongside free DIY project instructions. The catalog spans acrylic and multi-surface paints, spray paint, paint pens (water-based and oil-based), glitter, decoupage medium and brushes, stencils, wood and other craft surfaces, colored pencils, markers, pens and sketchbooks, plus kits for crochet, embroidery and Christmas stitching. Products are merchandised under a set of house and licensed brands, including Apple Barrel, FolkArt, Mod Podge, Bucilla, Gallery Glass, Stiffy and a licensed Martha Stewart line of paints, stencils and hardwood plaques; some paints are labeled as made in the USA.

The site combines product sales with content marketing: seasonal project galleries (fall décor, Halloween crafts, Christmas stitching), step-by-step tutorials such as decoupaged floral pumpkins and painted tableware, and customer reviews. It also promotes in-person or scheduled painting classes positioned for beginners, with a "Find a Painting Class" entry point, and digital patterns as downloadable products.

A "Plaid Points" membership program offers members free shipping on orders of $40 or more (free shipping otherwise begins at $60), and shoppers can earn points on selected categories such as spray paint and paint pen sets. The site additionally exposes a quote-request form capturing customer name, email, phone and comment, suggesting a channel for bulk or wholesale inquiries.