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Arteza
Founded 1976 · 337 employees on LinkedIn · 2 known investors
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Arteza is an online retailer of art and craft supplies, selling paints, paint pens, spray paint, drawing supplies, tools, and kits under brands such as Apple Barrel, FolkArt, and Mod Podge. It sells directly to consumers and hobbyist crafters, and offers guided painting classes and project ideas.
Also known as Plaid Crafts · Plaid Online
Founders & leadership
Arteza was founded in 1976 by Mike Koshatko and Jurgis Plikaitis.
Investors · 2
Funding
SEC filings, press & company announcements$48M disclosed across 2 rounds · 2019
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Arteza operates an e-commerce storefront at arteza.com that today presents as Plaid Online / Plaid Crafts, selling art and craft supplies alongside free DIY project instructions. The catalog spans acrylic and multi-surface paints, spray paint, paint pens (water-based and oil-based), glitter, decoupage medium and brushes, stencils, wood and other craft surfaces, colored pencils, markers, pens and sketchbooks, plus kits for crochet, embroidery and Christmas stitching. Products are merchandised under a set of house and licensed brands, including Apple Barrel, FolkArt, Mod Podge, Bucilla, Gallery Glass, Stiffy and a licensed Martha Stewart line of paints, stencils and hardwood plaques; some paints are labeled as made in the USA.
The site combines product sales with content marketing: seasonal project galleries (fall décor, Halloween crafts, Christmas stitching), step-by-step tutorials such as decoupaged floral pumpkins and painted tableware, and customer reviews. It also promotes in-person or scheduled painting classes positioned for beginners, with a "Find a Painting Class" entry point, and digital patterns as downloadable products.
A "Plaid Points" membership program offers members free shipping on orders of $40 or more (free shipping otherwise begins at $60), and shoppers can earn points on selected categories such as spray paint and paint pen sets. The site additionally exposes a quote-request form capturing customer name, email, phone and comment, suggesting a channel for bulk or wholesale inquiries.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsLaunch of six Apple Barrel Glitter Shakers, each with its own theme and color mix.
A new oil-based formula joined the Apple Barrel paint pen collection.
Online-exclusive Martha Stewart Autumn Harvest 12-piece multi-surface satin paint set, Modern Fonts and Vintage Florals stencil kits, and hardwood oval plaques offered.
New 4 oz Mod Podge Crystal Clear Gloss product listed at $7.99.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Artezaarteza.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Arteza do?
- Online retailer of art, paint and craft supplies and DIY project ideas, operating brands including Apple Barrel, FolkArt and Mod Podge.
- Who founded Arteza?
- Arteza was founded by Mike Koshatko, Jurgis Plikaitis in 1976.
- Who are Arteza's investors?
- Arteza's investors include Escalate Capital Partners, Volition Capital.
- How much funding has Arteza raised?
- Arteza has disclosed $48M raised across 2 rounds.