Direct to Consumer Startups

Exploding Kittens is a game company known for its card and party games sold directly to consumers. The referenced page covers a free shipping promotion for EU orders.

1 investor

Apologue Cocktail Co. produces liqueurs and ready-to-serve bottled cocktails made from natural, non-GMO ingredients, and operates Hoste Pilsen, a combined production facility, event venue, and gathering space. Its brands include Apologue Liqueurs and Hoste Cocktails, which sells products like the Gold Fashioned, The Martini, and Mezcal Negroni.

1 investor

Nomadica is a women-owned wine company that sells wines, including canned varieties, featuring label art by women artists. It offers products such as Chardonnay and rosé, available for purchase individually or via monthly subscription.

1 investor

Roam is a direct-to-consumer brand that sells sexual wellness products including condoms, lubricants, and other intimacy items. The company targets consumers seeking quality sexual health and wellness products.

1 investor

Fabalish makes plant-based dips and sauces using aquafaba, originally created for clients with dietary restrictions. The products are offered as allergen-friendly food items in the consumer packaged goods space.

1 investor

Fableroom is a direct-to-consumer home decor and furniture brand selling rugs, living/dining/bedroom furniture, and handcrafted accessories, most of which are made by artisans in India and Vietnam. It serves UK households, shipping across England, Scotland, and Wales, and works directly with makers to keep prices lower.

1 investor

FableStreet is a fashion brand offering women's apparel including tops, shirts, dresses, trousers, denim, and skirts, sold online and through physical stores. It operates as a house of brands under FS Life and is based in India.

1 investor

Fairwinds Estate Winery produces Napa Valley wines, including award-winning limited releases, and sells them direct to consumers through an online store and wine club offering curated shipments and member experiences.

1 investor

HeatsBox makes a patented smart electric lunch box that heats meals in minutes without a microwave, including a battery-powered model (HeatsBox GO) with app-based scheduling and temperature control. The consumer product is sold direct to customers in over 30 countries with local shipping.

1 investor

Family Nation is an online store selling children's products including kids' fashion, bedroom furniture (such as Montessori beds), toys, strollers, feeding and hygiene items, and gifts. It operates an e-commerce site and physical stores, and offers a baby registry service.

1 investor

Fans Legacy is a consumer brand selling football/sports fan merchandise aimed at families and children ("Little Supporters"), themed around shared club support across households. It operates an online store (Shopify) targeting fans in the UK.

1 investor

Farah Omidi is a beauty brand offering makeup and cosmetics products including powders, lip color, eye shadow, brushes, and accessories, with refillable compacts. It sells direct to consumers online and offers free shipping on US orders over $50.

1 investor

Farm to People is an online grocery service that delivers seasonal produce, seafood, meats, and 800+ sustainable groceries sourced directly from farmers and producers, offering both subscription farm boxes and à la carte orders. It operates in the New York area, cutting out middlemen to reduce food waste and support local growers.

1 investor

Fashor is an Indian ethnic womenswear brand that designs and sells kurta sets, palazzos, dupattas, and related festive and casual apparel online. Products are manufactured and marketed by Fashor Lifestyle Pvt. Ltd. and sold direct to consumers.

1 investor

Fatheadz sells eyewear, including sizes designed to fit larger heads as well as regular sizes. It offers member exclusive deals and discounts through a customer "Street Team" program.

1 investor

myFurbaby provides personalised dog feeding plans and pet food tailored to a dog's age, size, activity level, and needs. It sells directly to dog owners in New Zealand.

1 investor

Petaluma makes plant-based, vet-formulated dry dog food, including oven-baked recipes and dehydrated whole-food mixers, sold direct to pet parents. Its products emphasize complete AAFCO nutrition using organic whole-food ingredients as an alternative to meat-based kibble.

1 investor

Feel Goods makes powdered drink mixes formulated with clinically-dosed active ingredients and flavored with real fruit juice, targeting hydration, energy, immunity, and digestion. The direct-to-consumer wellness products are marketed to everyday consumers looking to maintain daily nutrition routines.

1 investor

Ingenious develops marine collagen supplements delivered in a patented, plant-based capsule designed to protect hydrolysed collagen peptides through the stomach and release them in the small intestine for absorption. Its products, such as Collagen+ and Active, combine marine collagen with ingredients like hyaluronic acid, astaxanthin, ActiGin, and vitamins targeting skin, joint, and general vitality benefits.

1 investor

Sunnie makes gluten-free snacks produced with avocado oil, no refined sugar, and no artificial ingredients, aimed at families looking for healthier versions of familiar snacks. The company sells consumer packaged food products.

1 investor

feey is an online plant shop that sells houseplants and related products, delivering them to customers' homes with care instructions aimed at people without plant expertise. It serves consumers in Switzerland looking to green their apartments, gardens, and balconies.

1 investor

Ferguson's Treatos makes air-dried, single-ingredient dog treats and chews using meat offcuts from the Australian meat and seafood supply chain that would otherwise go to waste. The products are Australian made, grain-free and preservative-free, sold direct to consumers who own dogs.

1 investor

Fernway makes cannabis vape products for adult consumers, positioning itself as a maker of premium cannabis experiences. The company operates in the cannabis consumer products industry.

1 investor

Fetchr operates a mobile shopping application that curates and purchases clothing selections tailored to individual users' preferences with minimal user effort.

1 investor