The Parentinc

The Parentinc is a Singapore-headquartered parent-tech company whose stated mission is to help Asian parents have a healthy pregnancy and raise a healthy family through trusted content, a supportive community and quality products. Its principal consumer property is theAsianparent, a pregnancy and parenting platform and mobile app aimed at users who are pregnant, trying to conceive, newly delivered or raising young children. The company describes theAsianparent as the leading pregnancy and parenting app in ASEAN by rating.

Beyond theAsianparent, the group operates content and community platforms in Vietnam (Webtretho and Bé Yêu) and commerce businesses spanning the direct-to-consumer brand Mama's Choice and the omni-channel retailer Motherswork. Company materials state operations across 13 countries with around 250 employees, more than 30 million monthly users and a monthly reach of about 35 million parents.

Business model

The company combines audience platforms with commercial monetisation: it sells marketing and media services to brands seeking access to mothers and expectant parents, publishes audience research reports, and sells mother, baby and childcare products through its consumer brands and retail operations.

Revenue is derived from brand advertising and sponsored/branded content campaigns on its parenting platforms, and from product sales through its consumer commerce brands.

Traction

Company materials cite more than 30 million monthly users, a monthly reach of about 35 million parents, roughly 250 employees, presence in 13 countries, and active campaign work with multinational and local brands and media agencies.

Latest developments

The company states it is hiring across open roles and continues to publish audience research reports for marketers.