Direct to Consumer Startups

Widetoes is an online retailer selling barefoot and wide-toe-box shoes designed to give toes room to move and help prevent common foot problems. It offers a range of barefoot and foot-shaped comfort shoes across the Nordic market, with a physical store in Pietarsaari (Jakobstad), Finland, and shipping to Finland, Sweden, Norway, Denmark and the rest of the EU.

1 investor

Wild is a coffee subscription service that roasts and ships award-winning African coffee directly from origin to consumers, with all value addition done locally to return more income to farmers. Based in Kampala, Uganda, it buys traceable coffee directly from farmers and currently delivers to consumers and offices in Norway.

1 investor

Wild Monkey makes a real-food candy bar layered with toasted granola, cashew butter, dark chocolate, and sea salt, positioned as a nutrient-dense snack alternative. The product is handcrafted in Boulder, Colorado and sold directly to consumers.

1 investor

Wild Nutrition makes Food-Grown women's nutritional supplements covering life stages and health goals such as fertility, pregnancy, energy, sleep, gut health, and beauty. It also offers free consultations with registered clinical nutritional therapists and sells direct to consumers.

1 investor

WildZora produces freeze-dried beef liver treats for dogs made from 100% human-grade beef in a USDA-inspected facility. The treats are designed to provide nutritional benefits including protein, vitamins, minerals, and fatty acids for canine health and digestion.

1 investor

Wild Boocha produces handcrafted raw kombucha, a fermented tea containing probiotics, organic acids, enzymes, and B vitamins, brewed in small batches. The product is sold as a health-oriented beverage for everyday consumption.

1 investor

Wildcraft designs and makes outdoor gear including apparel, rucksacks, and footwear built to be lightweight, versatile, and weather-resilient. Its products target backpackers and outdoor enthusiasts.

1 investor

William Murray Golf sells golf apparel and lifestyle clothing that combines golf with a playful, irreverent style. Its products feature performance fabrics such as four-way stretch and moisture-wicking materials for use on and off the course.

1 investor

Willie's Remedy is a CBD and hemp brand inspired by musician Willie Nelson, offering a line of hemp-infused coffees and teas, hemp-oil tinctures, and balm sourced from American farmers using organic growing practices. It sells wellness-focused consumer products directly to shoppers.

1 investor

Wine Access is an online retailer that curates and sells wines — including Napa Valley Cabernets, Champagne, and Burgundy — to a membership of consumer wine buyers. It operates a referral program and highlights member-favorite bottles sourced from wineries worldwide.

1 investor

Wingbling is a beauty and wellness brand that sells jewelry such as clover motifs, natural stone pieces, whale-tail designs, and birthstone jewelry, each themed around meanings like luck, courage, and new beginnings. The products are positioned as personal keepsakes rather than medical devices.

1 investor

Winpropet develops spray-dried blood plasma products for dogs and cats to support normal inflammatory response and animal health. The company leverages a nearly 50-year track record of plasma-based solutions for pet wellness.

1 investor

Relish operates a platform that connects brands with local creators to drive measurable marketing outcomes such as store visits, sales, and customer loyalty. The company targets brands of various sizes seeking authentic, locally-driven marketing campaigns.

1 investor

Wise Ultrarunning designs running gear such as hydration running bags intended for ultra-distance trail runners covering long distances. The brand sells directly to runners and runs a "Wise Test Tour" program for trying products on trails.

1 investor

Imdak (아임닭) is a South Korean brand selling chicken breast and related products directly to consumers, offering dawn/next-day and courier delivery through its official app. It markets prepared protein foods with promotions, coupons, and delivery options for retail shoppers.

1 investor

Teas With Meaning is a BIPOC-owned company offering organic loose leaf tea blends along with custom blends, tea bars, and interactive workshops for classrooms, workplaces, conferences, and community events. Based in Oakland, it also runs CapaciTea, a book and experience series built around tea and reflection.

1 investor

WithShyan is a South Korean beauty retailer specializing in nail care and cosmetic products sold through an online store. The company offers a range of nail treatments, files, polishes, gel products, removers, nail devices, art supplies, and foot care items.

1 investor

Laani is a personal care brand selling body and hygiene products, including aluminium-free deodorant sticks and body washes offered in scents like "Morning Person" and "Hotel Sheets." Its products are marketed directly to consumers.

1 investor

An online beauty retailer that sells authentic skincare and beauty products sourced from official distributors, offering expert consultations from pharmacists and beauty specialists to help customers achieve their skincare goals.

1 investor

Wonky Box is a New Zealand grocery delivery service that rescues cosmetically imperfect and surplus fruit and vegetables from local growers and delivers customizable produce boxes to doorsteps nationwide, including rural areas. It also offers a broader grocery range covering pantry items, meat, cheese, and plastic-free refills to reduce food waste.

1 investor

Wonnda operates a sourcing platform that connects scaling consumer brands with verified manufacturers globally, enabling product line expansion and supply chain diversification across 600+ product categories.

1 investor

Wooden Spoon Herbs is a direct-to-consumer brand that makes herbal supplements and tonics—including magnesium powders, immune and respiratory tonics, nootropic adaptogen blends, and fire cider—formulated by an herbalist for everyday wellness. Its products are sold online as single items and curated bundles for calm, immune support, focus, and metabolic balance.

1 investor

Wooden Phoenix manufactures custom wooden furnishings including desks, shelves, tables, and boards for residential customers. The company accepts custom orders for bespoke pieces.

1 investor

Woodpecker Coats makes machine-washable winter coats designed for children, rated to keep kids warm in temperatures down to -30°C (-22°F).

1 investor