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Wise Assistant
Techstars '23San Francisco, US · 1 known investors
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Relish operates a platform that connects brands with local creators to drive measurable marketing outcomes such as store visits, sales, and customer loyalty. The company targets brands of various sizes seeking authentic, locally-driven marketing campaigns.
Also known as Relish · Wise
Investors · 1
How we know: the company's own site · the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Wise Assistant, which markets its product under the Relish brand, operates a creator-marketing platform that matches brands with vetted local content creators and manages campaigns intended to produce real-world outcomes such as foot traffic, first-time orders and in-store purchases. The platform serves consumer packaged goods companies, restaurants and retailers, and positions creator content as a channel for reaching consumers in everyday social media moments rather than through conventional ad feeds.
On the creator side, individuals sign up on the website, connect their Instagram and TikTok accounts, browse campaigns filtered by state and interest, and apply. Approved creators receive scheduling options for visiting the participating business, then produce and upload a reel or video within a set deadline, with the platform sending reminders to enforce turnaround times. On the brand side, the service is fully managed: creator sourcing, vetting, activation, scheduling and reporting are handled by the company, with reporting intended to attribute visits and purchases to specific creators, posts and offers so campaigns can be expanded to additional locations or markets.
A Techstars job board listing describes the company as Wise, a community-marketing partner for brands, headquartered in San Francisco, founded in 2019, with 11-50 employees, and categorizes it under artificial intelligence, machine learning and virtual assistant industries.
Business model
The company sells managed creator campaigns to brands, handling creator sourcing, vetting, activation and reporting, and provides campaign analytics tying creator posts to store visits and purchases. Creators participate by applying to campaigns, visiting the participating local business and submitting social content within a deadline.
Traction
Published customer stories include CRUMBS Bakeshop's Colossal Cupcake relaunch in Kroger Family Stores across 22 states, PDQ Chicken campaigns in Orlando and Tampa promoting the return of its Zucchini Fries, and Joe 2.0 coffee's retail expansion into The Vitamin Shoppe. A creator's published account describes an organized campaign application, approval, scheduling and content submission process, while noting limited campaign availability in some metros such as Atlanta.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as a turnkey provider of hyper-local creator campaigns that can be scaled nationally, emphasizing measurement of real-world visits and sales rather than online engagement alone.
Emphasizes attribution of creator activity to offline outcomes such as store visits and purchases, a fully managed operating model that removes campaign execution work from brand teams, and the ability to run hyper-local activations that can be replicated across markets.
Technology
The platform matches brands with creators based on location and interest, integrates creators' Instagram and TikTok accounts, coordinates scheduling between creators and businesses, and reports campaign metrics including impressions, engagement, visits and purchases. A third-party listing classifies the company under artificial intelligence and machine learning.
Go-to-market
Brands are engaged through the company's website with case studies and a fully managed service offering. Creators are recruited directly, including via Instagram direct messages, and self-serve onboarding where they sync social accounts and browse state-level campaign listings.
Consumer packaged goods brands, restaurants and retail businesses seeking local or multi-market creator campaigns, including national brands launching in new markets; on the supply side, local social media content creators on Instagram and TikTok.
Geography
Headquartered in San Francisco, California, with a creator network spanning 26 listed U.S. states and Washington DC, including Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington and Wisconsin. Campaign examples cite Denver, Atlanta, Detroit, Cincinnati, Nashville, Los Angeles, Phoenix, Orlando, Tampa, Houston and San Diego.
History
A third-party job board profile lists the company as founded in 2019 and based in San Francisco. By September 2024 the platform was operating under the Wise Assistant name with state-level campaign listings for creators, and its website subsequently presents the offering under the Relish brand for creator-led commerce.
Risks & controversies
A creator review cited limited campaign inventory in certain markets and frequent content-deadline reminder emails as drawbacks of the platform experience.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 5
primary sources listed
- Wise Assistantwiseassistant.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Wise Assistant do?
- Creator-led commerce platform, operating as Relish, that activates local creators for brands to drive store visits and sales.
- Who are Wise Assistant's investors?
- Wise Assistant's investors include Techstars.
- Where is Wise Assistant headquartered?
- Wise Assistant is headquartered in San Francisco, US.