Direct to Consumer Startups

Wooltari USA is an online store selling Korean foods and groceries — including BBQ meats, gukbap, rice cakes, kimchi, premium Korean-grown grains, traditional sauces and pastes, frozen snacks, and Korean beauty and homeware brands — shipped to customers in the United States.

1 investor

Woom designs and sells children's bicycles directly to consumers, offering lightweight kids' bikes including limited-edition models.

1 investor

Woosh produces smart air filtration products that integrate with HVAC systems to monitor and improve indoor air quality. The company sells refillable air filters and monitoring devices for residential homes.

1 investor

Asaya is a skincare brand offering products formulated for Indian skin and tones, with a focus on dark spots, hyperpigmentation, and tone evening. Its lineup includes sunscreens, serums, moisturizers, scrubs, and targeted treatments sold direct to consumers.

1 investor

WOW Skin Science manufactures skincare products, including peel-off face masks and other beauty formulations sold through direct-to-consumer channels and third-party retailers. The company operates in India and distributes to over 10 countries.

1 investor

WRAY operates direct-to-consumer brands focused on self-care and loungewear for women, including skincare, inner care, femcare, haircare, and lounge wear products. The company is based in Tokyo, Japan.

1 investor

Wristcam makes a wearable dual-camera module for the Apple Watch, with an 8MP world-facing and 2MP self-facing camera that captures 1080p video and photos and supports video calling from the watch. It is a consumer hardware accessory sold with swappable silicone bands and a companion Apple Watch app.

1 investor

WTH Foods makes 100% plant-based meat alternatives under its UMANI brand, offering South-East Asian-inspired products for health- and sustainability-conscious consumers. The company operates in the foodtech and plant-based food category with a focus on the Philippines market.

1 investor

Wunderkind is a fashion brand that sells apparel, including a capsule collection created in collaboration with hessnatur, through its online store.

1 investor

WX Brands develops and sells wine, spirits, and craft beer brands, including proprietary and private-label offerings for retailers such as grocery chains. Founded as Winery Exchange, the company markets brands across the U.S., U.K., and Canada.

1 investor

Wyngle provides a branded email address service that offers cashback rewards on purchases from partner retailers, plus features for organizing receipts, writing reviews, and building a shopping profile.

1 investor

X-BIONIC designs and manufactures the TerraSkin X00/C, a technical trail running shoe featuring proprietary SpeedFrame suspension, carbon plate insert, and integrated sock system for off-road running on technical terrain.

1 investor

XEXYMIX is a South Korean activewear and athleisure brand selling leggings, cooling apparel, sportswear, innerwear, swimwear, golf wear, and running shoes for women, men, and kids. Its direct-to-consumer online store offers performance and everyday athletic clothing, including its signature leggings and "Ice Feather" cooling lines.

1 investor

xTool makes CO₂ laser cutters and engravers, including the flagship 80W P3 model with automated feeding and rotary accessories for engraving materials such as wood, plastic, stainless steel, and aluminum. Its machines target creators and small production businesses.

1 investor

Xtovia offers a four-step at-home hair repair system built on its patent-pending TriLayerX HairTech, using ingredients like alpha lipoic acid and hydrolyzed wheat protein to rebuild hair bond structure, repair the cuticle, and restore the hair's lipid barrier. The consumer haircare products are marketed to Indian customers as a salon-grade bond-repair routine.

1 investor

Yaala Sparkling makes sugar-free, low-calorie sparkling water infused with native Australian botanicals such as lemon myrtle, Davidson plum, and desert lime. The company is Aboriginal owned and led, sourcing ingredients from local wild harvesters and farmers in Australia and selling directly to consumers.

1 investor

Yellowbird Foods produces hot sauce made with jalapeño peppers, carrots, onions, and garlic for consumers seeking everyday meal enhancement. The company operates in the food and beverage industry with a direct-to-consumer sales model.

1 investor

Yeppo is an online retailer selling Korean beauty and haircare products, such as the Kundal Natural Caffeine Shampoo, to consumers in Finland. The store offers cosmetics and personal care items with local pickup and shipping options.

1 investor

Yerba Madre produces and distributes yerba mate beverages in loose leaf, sachets, cans, and bottles, serving consumers across North and South America. The company operates as a regenerative business focused on community partnerships with Indigenous producers and environmental stewardship.

1 investor

Yes Cacao makes organic, raw, wild-harvested chocolate bars formulated with functional botanical blends. The direct-to-consumer products are marketed to health-conscious chocolate buyers.

1 investor

YEW produces natural sparkling water beverages with minimal ingredients, formulated to complement meals while delivering a refreshing taste experience.

1 investor

Yezza provides an online business platform that enables entrepreneurs to set up and manage digital stores, along with accounting and custom business system tools. The platform serves small business owners and online merchants looking to start and scale e-commerce operations.

1 investor

Yola Mezcal produces handcrafted, organic mezcal distilled and bottled at its farm in Oaxaca, Mexico, using a family recipe from 1971 within a 400-year-old tradition. The company emphasizes sustainable practices and a women-run operation offering fair wages and childcare, selling ultra-premium mezcal to a consumer market.

1 investor

YOLO is an online fashion retailer selling men's and unisex casual apparel such as T-shirts, polo shirts, knitwear, shirts, pants, and outerwear. It curates trend items through 50+ influencer "directors" who assemble coordinated outfits for shoppers.

1 investor