Winpropet
Founded 2016 · 9 employees on LinkedIn · 1 known investors
WINPRO sells plasma-based functional supplements for dogs and cats, formulated with ingredients like taurine, theanine, and glutamine to support inflammatory response, joint, digestive, and immune health. It markets these direct-to-consumer chews to pet owners as part of everyday pet wellness.
Also known as WINPRO · WINPRO Pet
Investors · 1
Company profile
researched Aug 2026WINPRO Pet is a pet supplement brand whose products are formulated around porcine blood plasma as the core functional ingredient. Its dog line is organized by health need and includes Allergy, Hip & Joint, Gut Health, Calming, Recovery and Daily Care chews, along with Functional Dental Stix and a Probiotic + Plasma Meal Topper. Multi-product bundles are also offered, including an Advanced Allergy Bundle, a Perfect Gut Bundle and a Senior Dog Max Bundle. A smaller cat range comprises Cat Dental Bites and a Cat Probiotic + Plasma Meal Topper.
Alongside plasma, the formulations use ingredients such as taurine, theanine, albumin, nettle root and glutamine, each positioned against a specific area of canine health. The company states its products contain no artificial colors or preservatives. Its stated health positioning centers on supporting a normal inflammatory response, with related claims around immune health, joint mobility, digestive health, calming and post-activity recovery.
The company's site also carries sections describing its story, mission, team, formulation approach, spray-drying process and product guarantee, plus a reviews section, a veterinary-focused page, a store locator and a dealer program.
Business model
Consumer packaged goods: WINPRO manufactures and sells branded supplement chews, dental stix and meal toppers for dogs and cats. Products are priced from roughly $25.99 to $35.99 per single item, with discounted multi-product bundles priced between about $50.99 and $101.99.
Product sales through the company's own e-commerce site, with free shipping on U.S. orders over $50 (lower 48 states). Additional channels are indicated by a store locator and a dealer program.
Traction
Product pages show cumulative customer review counts including 3,631 for Allergy, 1,585 for Hip & Joint, 488 for the Advanced Allergy Bundle, 228 for Gut Health, 153 each for Functional Dental Stix and the Probiotic + Plasma Meal Topper, 151 for Calming, 85 for Daily Care, and 45 for Recovery. The site references results from more than 100,000 customers.
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates in the pet supplement category, differentiating on plasma as a functional ingredient versus what it characterizes as lookalike competing supplements.
The company positions itself as the only pet supplement line powered by plasma, citing plasma's use in animal agriculture for more than 40 years and more than 300 published university trials on the ingredient.
Technology
Products are built on porcine plasma, which the company processes using a spray-drying method described on its site. Formulations combine plasma with ingredients including taurine, theanine, albumin, nettle root and glutamine. The company describes plasma proteins as circulating through the body to support immune function and a normal inflammatory response.
Go-to-market
Direct-to-consumer sales via winpropet.com, supported by customer reviews, product bundling and promotional pricing. The company also maintains a dealer program and a store locator for retail availability, a page directed at veterinarians, and a donation/sponsorship request channel.
Owners of dogs and, to a lesser extent, cats, seeking supplements for seasonal allergies, joint and mobility support, digestive and immune health, calming, dental health, senior-dog care and recovery after play, work or competition. Veterinarians and retail dealers are addressed as secondary audiences.
Geography
Sales and shipping focus on the United States, with free shipping offered on orders over $50 within the lower 48 states.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Winpropetwinpropet.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Winpropet do?
- WINPRO Pet sells porcine plasma-based functional supplements and chews for dogs and cats, sold direct-to-consumer online.
- Who are Winpropet's investors?
- Winpropet's investors include Next Level Ventures.