Direct to Consumer Startups

Weezie designs and sells customizable luxury towels and robes made from organic cotton, produced in partnership with a Portuguese factory and finished with hand embroidery in Atlanta. The company serves consumers seeking premium home textiles with personalization options.

1 investor

Well Seasoned Table makes spice blends, infused sugars, and teas using wild and seasonally harvested ingredients sourced from small family farms in Appalachia. It sells these food products to home cooks seeking farm-to-table flavors made with organic or sustainably wildcrafted ingredients.

1 investor

Wellful develops and manufactures nutritional and health supplement products sold under a portfolio of consumer wellness brands. It operates its own FDA-audited, NSF-certified manufacturing facility and distributes products to consumers online and through retail partners.

1 investor

Wellness Warehouse is an ecommerce retailer selling nutritional supplements and wellness products under various third-party brands. The site serves consumers seeking combination supplement products and health-oriented supplements.

1 investor

A personal health testing service that provides at-home diagnostic tests measuring blood, metabolism, gut health, and other biomarkers with personalized recommendations based on individual results.

1 investor

Wellopia manufactures and sells health and wellness products for children, including immune support, cough care, throat soothing, and digestive health items marketed for ages 2 and up. The company operates a direct-to-consumer ecommerce model in India.

1 investor

Wellversed is an Indian online retailer of fitness and bodybuilding supplements, selling products such as creatine, pre-workout, electrolytes, magnesium, and omega-3 fish oil under its own brands. It serves gym-goers and athletes across India with sports nutrition and recovery products.

1 investor

Wemy Industries Limited manufactures and trades hygiene products including baby diapers, feminine care, and adult care products under the Dr Browns and Nightingale brands. The company operates as Nigeria's leading indigenous diaper manufacturer with over 40 years of experience and nationwide distribution.

1 investor

SPRiNG is a consumer brand selling perfumed, plant-conscious home cleaning products such as laundry detergent, dishwasher tablets, and bathroom sprays, plus a body-care range, sold direct to households via subscription-style kits. It emphasizes fragrance, transparent formulas without controversial ingredients, and washing efficiency.

1 investor

west~bourne makes chef-driven snacks and pantry staples, such as avocado oil, sourced from regenerative, sustainable, and organic ingredients for home cooks and gatherings. The brand positions its carbon-neutral provisions around regenerative agriculture and environmental impact, and originated from a zero-waste certified restaurant in New York City.

1 investor

Westman Atelier is a clean beauty brand offering makeup products such as a creamy contour stick formulated with jojoba oil and kaolin clay for natural-looking definition. Its products target consumers in the cosmetics and skincare-informed beauty market.

1 investor

Westman Atelier is a clean luxury beauty and cosmetics brand offering makeup and skincare products such as its Clean Glow Trio and Pore Refining Complex serum, sold directly to consumers online.

1 investor

Wet & Forget manufactures cleaning products designed for outdoor surfaces, offering solutions for high-elevation areas like roofs and driveways as well as smaller-scale applications such as garden features and fences.

1 investor

Wheyward Spirit produces handcrafted whey-based spirits sold through retail and restaurant locations. The company offers innovative spirits with farm-to-flask positioning and bespoke cocktail recipes for bars, liquor stores, and grocery retailers.

1 investor

WHIMS makes plant-based, low-sugar peanut butter cups made with oat milk chocolate, free of dairy, gluter, palm oil, and sugar alcohols. The confections are sold directly to consumers as everyday snack packs.

1 investor

Whiskers Laces offers a subscription box service delivering seasonally-themed matching laces and socks to consumers monthly or bi-monthly. The laces and socks are manufactured in the United States.

1 investor

White Leaf Provisions is a family-run brand that makes USDA Organic, GMO-free baby food purees and applesauces sourced from regeneratively and biodynamically farmed fruits, vegetables, and grains. Its pouch products are sold direct-to-consumer for infants and children (and adults).

1 investor

White Bay Brewery brews craft beers with a focus on lagers, offering a core range alongside rotating limited releases across Sydney and beyond. The company emphasizes precision brewing and traditional European styles, operating from a heritage-listed location on Sydney Harbour.

1 investor

White Cub produces and sells plant-based butter products, available for direct consumer purchase in India with same-day delivery in select cities.

1 investor

Wholey Organics is a direct-to-consumer brand selling plant-based, natural breakfast foods such as cereals, offered through its online shop with product bundles. The German-language site markets products as free of hidden ingredients.

1 investor

Wholyme offers topical muscle and joint care products including balms, bath salts, and oils designed for physical recovery and relief. The brand focuses on natural, botanical formulations marketed to consumers seeking wellness solutions.

1 investor

Wicked Foods makes a line of tempeh-based plant food products sold direct to consumers via delivery. Products are offered in the UK through partner SHICKEN Kitchen.

1 investor

Wicked Good Cookies is an ecommerce bakery that sells cookies and gift cards online with nationwide shipping available.

1 investor

Wicked Protein produces a line of clear whey protein isolate powders marketed for fitness and recovery. The company targets fitness enthusiasts and health-conscious consumers seeking clean, light protein alternatives to traditional thick protein shakes.

1 investor