Direct to Consumer Startups

UMA produces ultra-slim feminine hygiene pads designed with high absorbency to prevent leakage for up to 8 hours, available in day and night variants.

1 investor

Umbo appears to be a sports supplement brand focused on athletes and competitors, positioning its products around a training and recovery mindset. The page is brand messaging and does not detail the specific products or ingredients.

1 investor

Unbound Lifestyle is a men's grooming and personal care brand selling skincare and haircare products such as cleansers, SPF gels, and hair mists directly to consumers. Products are priced in Indian rupees, indicating a focus on the Indian market.

1 investor

Uncharted Supply Co designs emergency preparedness and survival gear, including the Seventy2 Survival System, first aid kits, and power stations, for adventurers and people preparing for emergencies. Its products are sold in over 200 retail stores and have been used by government and private security agencies.

1 investor

Uncle Arnie's produces THC-infused beverages marketed as an affordable alternative to premium cannabis drinks, positioning itself around cannabis authenticity and social connection. The company targets recreational cannabis consumers seeking quality flavored beverages at mainstream pricing.

1 investor

Undefeated is a streetwear and sneaker retailer selling its own branded apparel (jackets, hoodies, tees, pants) alongside footwear from brands like Nike, Jordan, and Adidas. It offers collaborations with partners including Nike, New Era, and the U.S. Soccer Federation, and ships internationally.

1 investor

Petite Frites makes custom, made-to-order jewelry featuring HPHT lab-grown diamonds, with options for custom colors and ring sizing. It sells directly to consumers through its website.

1 investor

Underlining builds beauty and wellness consumer brands, including Nailboo (at-home salon nail kits) and Freewill (haircare). It operates in the direct-to-consumer beauty and personal care space.

1 investor

Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates. It sells everyday and occasion innerwear online across sizes from XS to plus size, with a focus on breathability and all-day comfort.

1 investor

UniSeoul is an online store selling Korean lifestyle and living products, including care essentials, bags, plushies, and stationery. It operates as a direct-to-consumer e-commerce shop with a catalog of around 520 products.

1 investor

UNLIMEAT manufactures plant-based meat products made from upcycled plant proteins, with a focus on Asian cuisines including Korean BBQ, dumplings, and other international flavors. The company targets consumers transitioning to plant-based eating by offering diverse, cuisine-specific meat alternatives designed to be convenient and delicious.

1 investor

Unlocked Brands helps Korean consumer brands expand into global markets, particularly the US, through retail partnerships, fulfillment, and marketing services. The company specializes in placing brands in major retailers like Target and Walmart, managing e-commerce channels, and executing influencer and media campaigns.

1 investor

unPLUG provides a data activation platform that captures, unifies, and activates guest data across restaurants' touchpoints including POS, loyalty programs, and delivery platforms to enable personalized experiences and increase customer lifetime value.

1 investor

Unrooted makes baobab-fruit based functional drinks marketed for gut health, immune support, and steady energy. The consumer beverage brand sells flavored drinks and shots direct to consumers, emphasizing natural ingredients and sustainable packaging.

1 investor

Untamed makes human-grade cat food using real, hand-shredded meats, sold direct to pet owners via a subscription/trial box with delivery. The company operates in the UK and is a certified B Corp.

1 investor

Untoxicated makes gentle skincare products formulated without 128 common cosmetic irritants and allergens, aimed at people with hyper-reactive, sensitive skin and conditions like eczema and dermatitis. The brand focuses on soothing, hydrating, and strengthening the skin barrier through a range of cleansers, lotions, and creams.

1 investor

UNTUCKit designs and sells casual dress shirts engineered to be worn untucked, with a tailored length and fit for a range of body shapes and sizes. The brand operates retail stores across North America alongside its direct-to-consumer offering.

1 investor

Unwind is a consumer beverage brand that makes relaxation drinks formulated with Magtein (magnesium L-threonate) to support a calmer state of mind. The drinks come in five flavors and are sold through retail channels such as Walmart.

1 investor

UPDATE is a beverage company that produces energy drinks powered by paraxanthine instead of caffeine, offering smooth, sustained energy without jitters, crashes, or sleep disruption. The products contain zero sugar, zero calories, and no artificial flavors or colors.

1 investor

UPGUYS is Canada's leading digital health platform providing testosterone replacement therapy, hormone optimization, and treatments for erectile dysfunction and hair loss through licensed Canadian practitioners and pharmacies.

1 investor

Upright Oats makes high-protein instant oatmilk sold in single-serving sachets that are mixed with water, offering 8g of oat protein and added prebiotic fiber, vitamins, and calcium per serving. The product is sold directly to consumers in original, vanilla, and chocolate flavors.

1 investor

South Island Pie Co produces frozen meat pies sold through the Uprootfood platform, featuring locally sourced fillings and pastry offerings.

1 investor

UpScriptHealth operates a direct-to-consumer telemedicine platform that facilitates online prescriptions and physician-pharmacy coordination to deliver remote healthcare services. The company serves patients seeking convenient digital access to prescription medications and medical guidance.

1 investor

Upteam operates a global pre-owned luxury resale platform that supplies retailers, distributors, e-commerce platforms and brands with authenticated inventory, distribution services, and white-label resale-as-a-service solutions. The company serves the luxury fashion resale market across Europe, North America and Asia.

1 investor