Uncharted Supply
Park City, US · Founded 2016 · Delaware LLC · 2 known investors
Uncharted Supply Co designs emergency preparedness and survival gear, including the Seventy2 Survival System, first aid kits, and power stations, for adventurers and people preparing for emergencies. Its products are sold in over 200 retail stores and have been used by government and private security agencies.
Also known as Uncharted Supply Co. · Uncharted Supply Company
Founders & leadership
Uncharted Supply was founded in 2016 by Christian Schauf.
Investors · 2
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$350K disclosed across 1 of 2 rounds · 2017–2020
▶$350KraisedOct 2017 · 1 investors · RetailingRule 506(b)
- Christian SchaufExecutive Officer
- Eric JanowakExecutive Officer
- Offering amount
- $350K
- Amount sold
- $350K
- Minimum investment
- $350K
- First sale
- Sep 2017
- Incorporated
- Limited Liability Company, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Uncharted Supply Co. is a Park City, Utah-based maker of emergency preparedness and survival equipment. Founded in November 2016, the company states its mission is to provide high-quality, intuitive gear that helps people navigate emergencies of varying scale. Its first product, The Seventy2 Survival System, was a self-contained kit intended to cover 72 hours of personal preparedness; the line has since expanded into multi-person systems such as The Seventy2.0 Pro and The Basecamp 30L, first aid kits (First Aid Core, Pro and Plus), vehicle safety and recovery products including The Zeus jump starters/inflator and The Extractor tow strap, the Rapid Raft inflatable pack raft, and hip packs such as The Park Pack.
The company sells through its own online store, where the catalog spans survival kits, bags and packs, power and charging, water filtration, navigation and communications, fire and heat, tools and knives, food and nutrition, apparel and accessories. Alongside its own-brand products it resells third-party gear under an "Uncharted Approved" curation that includes brands such as Garmin, Goal Zero, MAXTRAX, Lion Energy and Fix It Sticks. The site also publishes preparedness content covering wildfire, coastal storm, winter driving and family emergency planning, and hosts collaborations including an "Uncharted X YETI" 60L Basecamp.
According to the company, its products have appeared on Shark Tank, been placed in the Museum of Modern Art, and been selected for use by government and private security agencies, and its expanded line is carried in more than 200 retail stores.
Founding story
The company was founded in November 2016 in Park City, Utah, by Christian Schauf, who serves as CEO. Its first product was The Seventy2 Survival System, a 72-hour emergency kit that the company describes as the basis for its subsequent product range.
Business model
The company designs and sells physical preparedness and outdoor safety products, generating revenue from direct-to-consumer sales via its website and from wholesale distribution into retail stores. It supplements its own-brand catalog with resale of curated third-party gear under the "Uncharted Approved" label, and also serves corporate and government agency buyers.
Product sales, spanning own-manufactured survival systems, first aid kits, vehicle and power products, and resold third-party equipment, sold direct-to-consumer online, through more than 200 retail stores, and to corporate and government customers.
Traction
The product catalog lists 212 in-stock items, with customer review counts on flagship products including 235 for The Zeus Pro Jump Starter, 194 for The Seventy2.0 Pro Survival System and 174 for The Seventy2 Survival System. Distribution reaches more than 200 retail stores, and products have been selected for use by government and private security agencies.
Latest developments
Recent activity includes preorder availability of the Rapid Raft, a YETI collaboration on a 60L Basecamp, the Zeus Air jump starter/inflator, and The Park Pack, alongside ongoing publication of preparedness guidance such as a wildfire preparedness checklist referencing the 2026 wildfire season.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in the personal preparedness and outdoor safety category, which the company says its Seventy2 Survival System helped define. It differentiates from brands focused on exploration by emphasizing returning home safely and resolving unexpected situations, and cites Museum of Modern Art placement and adoption by government and private security agencies as validation.
Emphasis on fully integrated, professional-grade emergency kits rather than individual components; product designs validated through extensive field testing and input from medical, military and guiding professionals; a stated policy of not reproducing categories already served well by others, instead curating outside brands under "Uncharted Approved".
Technology
Product development is centered on field testing and iteration rather than software. The founder states that prototypes are tested in demanding conditions and revised where they fail, citing a water bottle gasket redesigned after a Yukon trip and a Seventy2 Pro backpack modified after four years of use. The company says it works with doctors, military special forces, bush pilots, hunting guides and other outdoor professionals to define product requirements.
Go-to-market
Direct e-commerce with a product-selection quiz and store locator, wholesale placement in over 200 retail stores, brand collaborations (for example with YETI and a Flylords Argentina collection), content marketing through preparedness guides and interviews, and sales to institutional and government buyers. National television exposure came via an appearance on Shark Tank.
Individual consumers preparing for emergencies, outdoor adventurers, drivers and families, plus corporations and government and private security agencies. Several first aid kits are marketed as HSA/FSA eligible.
Geography
Headquartered in Park City, Utah, with products distributed in over 200 retail stores and described by investors as serving both domestic and international markets.
History
Uncharted Supply Co. was established in 2016 around The Seventy2 Survival System and expanded into first aid kits, vehicle safety and recovery gear, power systems and rafts for individuals, corporations and government agencies. In June 2020 it announced a round of financing from Salt Lake City private equity firm Black Oak Capital, intended to grow the team, improve the supply chain, scale inventory and support formation of a board of directors, a process led by Walker Edison co-founder and CEO Brad Bonham. By 2022-2023, company leadership cited by Park City Style included chief financial officer Mike Dufner and marketing manager Kate (Katie) Cier.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsThe company states its products have been placed in the Museum of Modern Art and that it appeared on Shark Tank.
The company promotes a collaboration product, the 60L Basecamp, under an "Uncharted X YETI" banner on its homepage.
Uncharted Supply Co. announced a new round of financing from Salt Lake City private equity firm Black Oak Capital, to be used to grow the team, improve the supply chain, scale inventory and expand the product line, including development of a board of directors led by Walker Edison co-founder and CEO Brad Bonham. Terms were not disclosed.
Uncharted Supply Co. launched with The Seventy2 Survival System, an emergency kit covering 72 hours of self-reliance for one person.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Uncharted Supplyunchartedsupplyco.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Uncharted Supply do?
- Uncharted Supply Co. designs 72-hour survival systems, first aid kits and emergency power gear sold direct and through retail.
- Who founded Uncharted Supply?
- Uncharted Supply was founded by Christian Schauf in 2016.
- Who are Uncharted Supply's investors?
- Uncharted Supply's investors include The Chernin Group (TCG Crypto).
- How much funding has Uncharted Supply raised?
- Uncharted Supply has disclosed $350K raised across 1 of its 2 known rounds.
- Where is Uncharted Supply headquartered?
- Uncharted Supply is headquartered in Park City, US.