Direct to Consumer Startups

Uresta makes an over-the-counter, reusable vaginal insert that supports the pelvic floor to prevent stress-related bladder leaks in women, without a prescription. The device is a medical product for managing urinary incontinence and is sold directly to consumers online.

1 investor

usmile sells electric toothbrushes, including models with a smart screen and multiple brushing modes, marketed directly to consumers for oral care. The products are offered with warranty, delivery, and a 90-day return policy.

1 investor

Wrogn is a men's casual wear, footwear, and accessories brand founded in 2014 by Anjana and Vikram Reddy in collaboration with cricket icon Virat Kohli. The company designs and sells fashion products targeting men who seek distinctive casual style.

1 investor

Usual Wines produces small-batch sparkling wine made from sustainably farmed grapes in California's North Coast region, sold direct to consumers with no added sugar and minimal processing.

1 investor

UTR Decorating makes AnchorPoints, an adhesive accessory with metal pins that attaches to the bottom corners of a hung picture frame to keep it from shifting on the wall. The product is sold to consumers as a home-decor accessory for keeping picture frames and canvases level.

1 investor

Uzhavarbumi supplies fresh dairy products including milk, ghee, and honey, sourced from local farmers and sold directly to consumers in Tamil Nadu, India. The company emphasizes farm-fresh production without preservatives and aims to support small-scale farmers while eliminating middlemen.

1 investor

VADE Nutrition sells single-serve dissolvable protein and nutrition packs, including whey isolate protein, plant-based meal replacements, and collagen with MCT, designed for portable on-the-go mixing into shakes. The products are sold directly to consumers online.

1 investor

AllDay is a caffeine spray that delivers 32mg of caffeine per spray along with nootropics (L-Theanine, L-Tyrosine) and B vitamins for on-demand focus and energy. Sold as a zero-sugar, zero-calorie consumer supplement in flavors like Cherry Cola, Strawberry, and Pineapple, positioned as an alternative to coffee and energy drinks.

1 investor

Valy Cosmetics develops non-invasive cosmetic patches based on iontophoresis for localized fat and cellulite reduction, skin firming, and hair strengthening and density. The products are consumer beauty and body-care treatments aimed at improving skin and hair appearance.

1 investor

VANCL is an online apparel retailer selling men's wear, women's wear, shoes, children's clothing, and home goods under its own brand. The company operates a direct-to-consumer e-commerce model focused on branded clothing products.

1 investor

Vandeyk.racing designs and manufactures high-performance cycling apparel focused on minimalist design principles. The company also operates vandeyk.tech, a deep-tech B2B division developing advanced textile technologies for the global textile industry in partnership with the Fraunhofer Society.

1 investor

Varlo designs and sells performance athletic apparel including triathlon suits, cycling jerseys, and cargo bibs for men and women, with custom gear options. It markets to endurance athletes in triathlon and cycling.

1 investor

Vastrm makes mass-customized apparel, offering custom-fit men's shirts and active wear through a home try-on program that lets customers adjust garments to match their body type. It operates as a direct-to-consumer fashion brand focused on solving fit problems in off-the-rack clothing.

1 investor

Keshamrut is an herb-infused Ayurvedic hair oil formulated with 16 botanicals to address hair fall, dandruff, scalp dryness, and hair strength. The product is designed for direct-to-consumer sale and targets consumers seeking natural, chemical-free hair care solutions.

1 investor

Veestro is a direct-to-consumer meal delivery service offering fully prepared, plant-based, organic meals shipped to customers' doorsteps. It targets busy people in the United States seeking healthy, convenient food.

1 investor

VEGAIN produces plant-based sports nutrition products designed for athletic performance and fitness, positioning themselves as a sustainable alternative to animal-based options. The company is Canadian-based and emphasizes clean formulations, scientific backing, and environmental responsibility.

1 investor

Vegamour is a direct-to-consumer hair care brand that sells volumizing shampoos, conditioners, and styling products. The company focuses on personal hair wellness formulations for consumers.

1 investor

Sirabella's makes a New York style vegan cheesecake using dairy-free and eggless ingredients, aimed at people who are vegan, lactose intolerant, egg allergic, or avoiding cholesterol. The company also offers sauces and sells its plant-based dessert products directly to consumers.

1 investor

Veggie Victory is a Nigerian plant-based food company offering Afro-vegan versions of traditional dishes and Vchunks, a locally manufactured 100% plant-based meat alternative sold across more than 12 Nigerian states. It also runs a menu of vegan Nigerian meals, soups, and drinks for consumers seeking healthier plant-based options.

1 investor

Velotric designs and sells a range of electric bikes — including commuter, folding, fat tire, hybrid, city, and utility models — along with an electric tricycle, direct to consumer riders. Its lineup is marketed for comfort and mixed-terrain, commuting, and city riding.

1 investor

Venga Run produces performance supplements, motivational merchandise, and training content specifically for serious runners. The company is based in Colorado and manufactures all products in USA FDA-certified facilities.

1 investor

Veramore is a Korean beauty/cosmetics e-commerce brand that sells makeup products, including limited edition shades, directly to consumers online with a membership program offering discounts and coupons.

1 investor

Verb Energy produces caffeinated nutrition bars made with organic ingredients like oats, quinoa, and green tea, designed as a convenient snack for consumers seeking sustained energy without crashes or jitters. The bars are plant-based, gluten-free, and low in calories and sugar.

1 investor

La Garagista is a winery and biodynamic farming operation in Vermont's Champlain Valley and Chateauguay mountains that produces wine from hybrid and experimental grape varieties using natural fermentation methods and traditional vessels. The company operates two pop-up tasting rooms and emphasizes regenerative agriculture and place-based winemaking.

1 investor