Umbo
San Francisco, US · Founded 2016 · Delaware corporation · 8 employees on LinkedIn · 3 known investors
Umbo appears to be a sports supplement brand focused on athletes and competitors, positioning its products around a training and recovery mindset. The page is brand messaging and does not detail the specific products or ingredients.
Also known as getumbo.com
Founders & leadership
Umbo was founded in 2016 by Rashad Evans, Jake Plummer, and Del Jolly.
Investors · 3
Reported raises · per SEC filings
Form D private placements$125.5K disclosed across 1 round · 2016
▶$125.5KraisedSep 2016 · 15 investors · Other TechnologyRule 506(b)
- Francisco SaezDirector
- Offering amount
- $152.5K
- Amount sold
- $125.5K
- Minimum investment
- $5K
- First sale
- Jun 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Umbo is a consumer supplement brand selling functional mushroom products positioned for athletic performance and recovery. Its catalog is organized into two product families: Pro Performance (Myco Rise capsules, Play Pro Hydration Drink, Charge Pro Performance Everyday Tincture, Cordyceps and Lion's Mane tinctures, and all-natural energy bars in Honey Walnut Pecan and Honey Macadamia Dairy-Free varieties) and Pro Recovery (Myco Rest capsules, Pause Pro Hydration Drink, Recharge Pro Recovery Everyday Tincture, and Reishi and Turkey Tail tinctures). Products are also browsable by format (bars, capsules, drinks, tinctures) and by mushroom species, including chaga, cordyceps, lion's mane, oyster, poria, reishi, shiitake, tremella and turkey tail.
The company states its foods and supplements were created and tested by its founders together with trainers, nutritionists and other professional athletes, and are intended for athletes at all levels. Alongside commerce, Umbo publishes editorial and audio content, including "The Playbook" educational articles, a "Suga Snake Takes" podcast featuring its athlete co-founders, and a news section. The brand name refers to a geometric term describing the raised center of a mushroom cap and the boss of a shield.
Founding story
Umbo was founded by two former professional athletes — NFL quarterback Jake "The Snake" Plummer and UFC light heavyweight champion "Suga" Rashad Evans — together with advocate and educator Del Jolly. Plummer played ten seasons in the NFL for the Arizona Cardinals and Denver Broncos and has an interest in natural medicine; Evans has described using mushrooms for focus and energy in training and competition and in his transition out of fighting; Jolly previously worked with Decriminalize Denver and Charlotte's Web CBD and co-founded Unlimited Sciences, a psychedelic research nonprofit partnered with organizations including Johns Hopkins University. The founders' stated premise is that functional mushrooms are an under-used resource for sports nutrition.
Business model
Umbo sells packaged supplements and foods directly to consumers through a Shopify-based online store, with a newsletter offering first-order discounts and beta-test invitations. It also operates a wholesale program with a dedicated wholesale portal and access request, and its site promotes retail availability at REI.
Product sales, including single units, multi-unit caddies and discounted bundles, sold direct-to-consumer online and through wholesale and retail channels. Listed prices range from $4.99 for a single energy bar to $227.06 for a multi-product bundle.
Traction
The online store lists 39 products across performance, recovery and bundle families, with customer review ratings between 4.0 and 5.0 on individual items, stated stock of 1,821 and 2,214 units for its two energy bar SKUs, and retail placement at REI.
Latest developments
The store promotes availability at REI, a Pause Pro Hydration Drink 8-pack marked sold out, and bundle promotions including a 15% discount on The Functional Bundle.
▸Full profile — market position, technology, go-to-market, geography
Market position
A founder-athlete-led functional mushroom brand focused specifically on the sports performance and recovery segment of the supplement market.
Umbo emphasizes formulation and testing by its professional-athlete founders and their circle of trainers, nutritionists and elite athletes, and a supply relationship with Mycolove Farm, the Fort Lupton, Colorado mushroom farm owned by co-founder Jake Plummer, which grows and extracts organic functional mushrooms for its products.
Technology
Products use functional mushroom extracts, including triple-extracted single-species tinctures (lion's mane, cordyceps, reishi, turkey tail), capsules, bars and hydration drinks.
Go-to-market
Direct-to-consumer e-commerce supported by founder-athlete credibility, educational content (The Playbook, guides on cordyceps, lion's mane and reishi, mushroom tinctures and mushroom-derived peptides), a podcast, email marketing with introductory discounts, a wholesale portal, and retail distribution via REI.
Athletes and physically active consumers of all levels seeking performance, focus, energy, hydration, sleep and recovery support, plus wholesale and retail buyers.
Geography
United States-focused, with pricing in USD and a storefront offering shipping selections across a wide list of international countries; partner Mycolove Farm is in Fort Lupton, Colorado.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlapCompanies competing with Umbo for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsUmbo sources organic functional mushrooms grown and extracted at Mycolove Farm in Fort Lupton, Colorado, a farm owned by co-founder Jake Plummer.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Umbogetumbo.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Umbo do?
- Umbo sells functional mushroom supplements, bars, tinctures and hydration drinks aimed at athletic performance and recovery.
- Who founded Umbo?
- Umbo was founded by Rashad Evans, Jake Plummer, Del Jolly in 2016.
- Who are Umbo's investors?
- Umbo's investors include Siddhi Capital, AppWorks, Mesh Ventures.
- How much funding has Umbo raised?
- Umbo has disclosed $125.5K raised across 1 round.
- Where is Umbo headquartered?
- Umbo is headquartered in San Francisco, US.