Direct to Consumer Startups

SMUDGED makes mindfully sourced wellness and healing products aimed at helping clients manage stress, trauma, and nervous system regulation. The brand emphasizes sustainable sourcing and practices for individuals and communities seeking emotional balance.

1 investor

Smylo sells vet-formulated cat food made with natural ingredients and no preservatives, offering recipes for both adult cats and kittens. The brand markets its products directly to cat owners, with pricing in Indian rupees.

1 investor

Snackify operates an e-commerce platform selling curated snack products and gift cards to consumers and businesses. The company offers individual snacks, themed boxes (like Office Snacks Box and Family Care Package), and gift card options for flexible purchasing.

1 investor

Snacklins makes light, airy vegetable crisps from fresh vegetables (carrot, broccoli, beet, cabbage, onion) and milled yuca, cooked in avocado oil and sold under 125 calories per serving. The snacks are grain-free, mostly vegan, and marketed as a healthier alternative to conventional chips for direct-to-consumer purchase.

1 investor

snaq.me (株式会社スナックミー) is a Japanese snack company that creates original, small-batch snacks aimed at updating the snacking experience. It operates as a subscription/direct-to-consumer snack brand serving snack enthusiasts.

1 investor

Snibbs designs and sells slip-resistant work shoes engineered for long shifts, aimed at food service, hospitality, and healthcare workers who stand or walk all day. The footwear features orthopedic cushioning, certified non-slip outsoles, easy-clean uppers, and is made largely from recycled materials.

1 investor

SnöBar makes alcohol-infused ice pops and ice cream products with natural ingredients and premium spirits that deliver the equivalent of a full cocktail per serving. The products are sold through liquor outlets, bars, restaurants, and nightclubs.

1 investor

SNOOZ designs white noise machines and smart bedroom fans that use a real internal fan to produce natural sound and airflow for better sleep. Its consumer products include the SNOOZ Original white noise machine and the Breez 2-in-1 smart fan, controlled via a companion app.

1 investor

SNOW manufactures hydroxyapatite-based toothpaste products designed for teeth whitening and enamel support. The company sells direct-to-consumer oral care formulations with natural ingredients targeting consumers seeking gentle whitening solutions.

1 investor

Snow Days makes organic, clean-ingredient versions of classic childhood snack foods. The company targets consumers seeking nostalgic food products made with natural and healthy ingredients.

1 investor

So Gay Rosé is a queer-owned wine brand selling a zero-sugar rosé produced in California and delivered to consumers by the 12-pack. It runs a give-back program partnering with local LGBTQ organizations in the cities where its wine is sold.

1 investor

Sobo Foods makes frozen Asian-American comfort foods such as dumplings, using ingredients like avocado oil and bone broth and offering higher protein content than conventional options. The company sells its products through the frozen aisle in the United States.

1 investor

Sobrash makes skincare and body products formulated without preservatives, parabens, sulfates, or dyes, marketed as cruelty-free and affordable. The brand offers scented moisturizing products aimed at consumers seeking natural personal-care items.

1 investor

Sock It to Me designs and sells patterned novelty socks in styles such as crew and quarter socks featuring motifs like Sasquatch, corgis, bees, and plants. The company markets directly to consumers through its online store.

1 investor

SodaStream makes at-home sparkling water makers that let consumers carbonate and personalize drinks at home, reducing reliance on single-use plastic bottles. It sells a subscription-style "circular ecosystem" of machines and refillable CO2 to direct consumers.

1 investor

SOFI is an Australian aperitivo brand made with 100% natural ingredients, featuring a blood orange and bitters blend inspired by Italian tradition. The product is available for direct purchase and retail distribution across Australia.

1 investor

A beverage company offering traditional West African drinks made from natural ingredients including zobo leaves and tiger nuts.

1 investor

Soft Revolt makes wireless bras using a patented 3D knitting technology that produces seamless, one-piece cups with stretch that adapt to the wearer's body, available in sizes up to 105G. The company sells directly to consumers and offers an online Fit Finder tool and virtual fitting appointments to help customers find their size.

1 investor

Soft Surroundings sells women's apparel, offering seasonal clothing styles including tops in a range of fabrics and textures. It operates as a direct-to-consumer online retailer.

1 investor

Sohati Care sells a skincare line called The Purest Solutions, offering active-ingredient facial products such as exfoliating peels, serums, eye contour treatments, and SPF moisturizers. The products are marketed directly to consumers.

1 investor

Solawave sells at-home skincare devices that use red light therapy, galvanic current, therapeutic warmth, and facial massage to address fine lines, wrinkles, puffiness, and skin firmness. Its FDA-cleared beauty tools are sold direct to consumers and through U.S. retail stores.

1 investor

Full Circle sells home cleaning tools and accessories such as dish cloths, mini dustpan sets, and sink organization products for everyday household use. The company operates a direct-to-consumer online store with a rewards and referral program.

1 investor

Somni is a sleep health platform that combines an assessment, personalized 60-day behavioral programs, board-certified sleep specialist coaching, daily lessons, and a shipped kit of tools (eye mask, melatonin, blue-light glasses, white noise device) to improve users' sleep. It targets consumers with sleep issues, tracking progress via wearable data with a money-back guarantee.</parameter> <parameter name="founders">[]

1 investor

SomnoSeal makes a wearable oral device for people who breathe through their mouth during sleep, sold alongside accessories like mouth tape, a storage pouch, and a drying stand. The consumer product is offered directly to individuals in multiple sizes to improve sleep comfort.

1 investor