Direct to Consumer Startups

Skin Institute is a multi-disciplinary medical provider offering skin cancer surveillance, dermatology services, varicose vein treatments, and cosmetic procedures across 12 clinics nationwide in New Zealand. The company serves patients seeking prevention, correction, and enhancement of skin health through evidence-based medical care.

1 investor

Skindays is a curated marketplace connecting consumers with skincare and wellness brands selected for expertise and purpose. The platform offers over sixty carefully chosen brands to help customers make informed skincare purchasing decisions.

1 investor

An online retailer selling skincare products, beauty devices, and related items with HSA/FSA payment options for cost savings.

1 investor

Skinvity sells at-home body-care beauty devices, including a cellulite-focused massage device that combines deep mechanical subdermal massage with red and near-infrared LED phototherapy to improve skin firmness and texture. Products ship across Europe.

1 investor

Skio builds a subscription management platform for direct-to-consumer brands, offering tools for customer acquisition, retention, and reactivation. The platform serves ambitious e-commerce and subscription-based businesses looking to scale.

1 investor

Skratch Labs makes sports nutrition products — hydration mixes, energy chews, energy bars, and recovery mixes — using simple, real ingredients designed to be easy on the stomach. Its products target endurance athletes such as cyclists, runners, and swimmers for fueling and recovery.

1 investor

Sky Organics develops personal care and beauty products formulated with pure, potent organic and natural ingredients, with over 80% of products carrying USDA Organic Certification or equivalent standards. The company focuses on ingredient transparency, sustainability, and cruelty-free practices for consumers seeking certified natural beauty products.

1 investor

SLAPSNACKS makes high-protein snacks with clean ingredients, positioned as an alternative to processed snack foods. The brand was created by owners of action sports companies and targets consumers seeking real food for active lifestyles.

1 investor

Sledge Scarves sells scarves and offers "The Strand Sistah," an AI companion, on a subscription basis bundled with scarf purchases.

1 investor

Sleep Strips is an oral dissolvable strip product containing melatonin, GABA, L-Theanine, and 5-HTP designed to help people fall asleep within 10 minutes. The product is marketed as a non-pharmaceutical sleep aid for consumers struggling with sleep onset.

1 investor

Sleepy Owl is an Indian direct-to-consumer coffee brand offering instant coffee, cold brew, hot brew, ground and filter coffee, along with brewing accessories and merchandise for at-home coffee drinkers. Its range includes over 30 products, with the flavoured Premium Instant Coffee made from 100% Arabica beans as its best seller.

1 investor

SleepyCat manufactures foam and latex mattresses for consumers, offering models with varying firmness levels and specialized features like pinhole ventilation and memory foam technology for improved sleep quality.

1 investor

Slice makes a "healthy soda" with prebiotics, probiotics, and postbiotics, real fruit juice, and 5g or less of sugar, without high fructose corn syrup. The brand, originally launched in 1984, sells flavored carbonated soft drinks positioned around gut health.

1 investor

SlimFast is a direct-to-consumer brand selling meal replacement shakes and related wellness products for weight management. The company operates primarily through its own e-commerce platform.

1 investor

SMÁLÀ Sauce makes a small-batch, handcrafted chili oil inspired by Italian and Chinese flavors, offering a savory, umami taste with balanced heat. It is marketed to chefs and food enthusiasts as a versatile finishing oil.

1 investor

SmartBaking Co produces low-carb, high-protein muffins marketed to consumers following ketogenic and diabetic-friendly diets, with zero net carbs and high fiber content per muffin. The products are gluten-free, non-GMO, individually wrapped snacks positioned for convenient consumption.

1 investor

SmartScripts is a personalized pharmacy that delivers pre-sorted, multi-dose prescription strips to patients' homes each month to help with medication adherence. It serves patients managing multiple daily medications and provides pharmacist support along with monthly home delivery.

1 investor

SmartSign supplies custom branded promotional products and merchandise for businesses to use at events, campaigns, and customer appreciation initiatives. The company serves enterprises and marketing teams seeking tangible promotional tools for brand awareness and customer retention.

1 investor

SmartSweets sells sweet and sour candy products such as gummy worms, peach rings, cinnamon bears, lollipops, and chews, sold direct-to-consumer with a build-your-own box option shipped to customers.

1 investor

Smash Foods makes toaster pastries using whole-food ingredients, such as a blueberry variety with a filling of blueberry, chia, and dates sweetened without refined sugar. The products are sold as grab-and-go breakfast snacks.

1 investor

A direct-to-consumer brand offering organic baby and family food made with recognizable ingredients and no added salt or sugar. Marketed in Spanish for parents feeding young children through different stages.

1 investor

Smileneo offers clear teeth-aligner treatment that straightens patients' teeth over an average of about six months. The company serves individual consumers seeking orthodontic correction and lets them apply for treatment online.

1 investor

SMOKE & TEARS produces a line of gourmet hot sauces that are plant-based, low in sodium and sugar, and free of common allergens, marketed to food enthusiasts and heat-seekers. The company was founded during the pandemic in 2021 and is based in Toronto.

1 investor

SMUDGED makes mindfully sourced wellness and healing products aimed at helping clients manage stress, trauma, and nervous system regulation. The brand emphasizes sustainable sourcing and practices for individuals and communities seeking emotional balance.

1 investor