snaq.me Inc/Japan

Snaq.me Inc. (株式会社スナックミー, also referred to as Snack Me Co., Ltd.) is a Tokyo-based snack company that combines web-service development know-how with snack production to deliver what it describes as an updated "snack time" experience. Its flagship brand, snaq.me, is a subscription delivery service of individually portioned snacks made to emphasize the natural taste of ingredients, drawn from what the company states are more than 100 billion possible combinations.

The company operates a family of related brands: snaq.me office, a corporate service supplying health-conscious snacks, drinks and light meals as an office-convenience/employee-benefit offering; snaq.me store, an official online shop selling seasonal and gift assortments; snaq.me mall, a brand site aggregating the company's own products including snacks, drinking snacks (otsumami) and protein bars alongside its corporate services; snaq.me magazine, a web media property covering employee benefits, organizational management and workplace health for executives, HR and administrative staff; snaq.me job, a recruiting site for confectionery-industry roles such as pâtissiers, cafe and store staff, manufacturing, logistics and engineering; and snaq.me stand, a cafe stand selling freshly made sweets with takeout.

The company frames its product selection around internal criteria it labels originality, meaningfulness, "crazy" (founder/team enthusiasm), experience and niche appeal, and states philosophical aims of exploring the cultural value of snacks, applying technology and ideas to snacking, and contributing to society as a snack maker.

Founding story

The company states its starting point was the observation that people were not genuinely enjoying snacks—a small issue in general terms but a significant one for snack lovers—which it set out to address by applying web-service development experience and ideas to the snacking occasion.

Business model

Direct-to-consumer sales of own-brand snacks through a recurring subscription box, complemented by an official online store for gifts and bulk purchases, a business-to-business office snack and drink service sold as an employee benefit, and a physical cafe stand offering takeout.

Recurring subscription fees for periodic snack deliveries, one-off e-commerce orders through the official online store, corporate contracts for the office snack/drink service, and over-the-counter cafe stand sales.

Traction

A secondary listing states a catalog of over 600 snack varieties, delivery of eight algorithm-selected snacks per shipment, and a customer base more than 90% female with repeat use among pregnant women and mothers.