Direct to Consumer Startups

Sonia Petroff designs and sells vintage-inspired statement accessories, including jewelled belts, for day-to-night wear.

1 investor

Sonoma Creamery produces baked cheese snacks made from high-quality, rBST-free milk and all-natural ingredients, positioned as a portable, protein-rich alternative to traditional cheese products. The company manufactures its snacks at a facility in Sonoma, California, focusing on gluten-free and preservative-free offerings for consumers.

1 investor

Sons of Vancouver is a distillery producing rye whisky and other spirits. The company is running an equity crowdfunding campaign offering ownership stakes to investors.

1 investor

Soom makes premium tahini—a sesame seed paste—for use in hummus, dressings, baking, and cooking. The product is plant-based and certified for multiple dietary preferences including vegan, paleo, and keto.

1 investor

Sophie the Giraffe is a natural rubber teething toy for babies, sold direct to consumers in the United States. The brand offers baby products and care guidance for its teething toy collection.

1 investor

SOS makes electrolyte hydration drink mixes based on the WHO Oral Rehydration formula, using a glucose-sodium ratio for faster water absorption with low sugar and added vitamins. Its products are sold direct-to-consumer for use during exercise, travel, daily routine, and recovery.

1 investor

SOS produces electrolyte powder supplements designed for daily hydration and energy support. The company sells a vitamin-enhanced hydration powder formulated with electrolytes, vitamins, and minerals for consumers seeking improved hydration and performance.

1 investor

Soul Coffee is a specialty coffee retailer offering single-origin coffee beans and ground coffee from Sri Lankan estates, focusing on specialty-grade Arabica varieties processed and roasted for espresso and milk-based beverages.

1 investor

Souliers Martinez manufactures and sells leather footwear designed and produced in Italy, Portugal, and Spain with emphasis on craftsmanship and local production. The company markets handmade ballerina flats and other shoes made from natural leather materials.

1 investor

Soupergirl produces packaged soups and salsa products sold in national retailers like Whole Foods and Costco. The company was founded by Sara Polon and her mother Marilyn Polon, and emphasizes fresh ingredients and food justice values.

1 investor

Source Beauty is an online-only retailer selling skincare, haircare, fragrance, and beauty products from multiple brands to consumers in Egypt. It offers nationwide delivery with various payment options including cash on delivery and installments.

1 investor

Source to Bottle imports and sells single-sourced natural mineral waters drawn from protected springs and aquifers in Mexico, Peru, Italy, Australia, Austria, and Canada. It offers a premium portfolio of traceable, mineral-rich bottled waters marketed on the distinct origin and mineral profile of each source.

1 investor

Sourced Craft Cocktails delivers customized craft cocktail kits and curated cocktail experiences for in-person events, virtual happy hours, and home delivery, using mixologist-made cocktails prepared in local kitchens. It serves consumers and offices across the United States.

1 investor

South Forty makes snacks from whole ingredients such as nuts, fruits, and seeds sourced from small, sustainable farms, sold directly to consumers online. The products contain no fillers or additives.

1 investor

Space NK is a beauty retailer that curates and sells over 100 innovative beauty brands online. The company operates as a destination for beauty discovery and product curation in the beauty and wellness sector.

1 investor

Full Circle is an Australian craft spirits venture that produces a small-batch New World whisky distilled from Sparkke beer wash and matured in hand-selected barrels. It pairs the bottled whisky with an immersive program of guided tastings, whisky-banking barrel investment, and expert-led education for whisky enthusiasts.

1 investor

Speckles manufactures adhesive eye patches designed for children undergoing occlusion therapy for amblyopia, developed by eye care professionals. The patches feature soft, hypoallergenic materials and are available in themed designs.

1 investor

Speedo designs and sells swimwear and swimming accessories, including competition suits, casual swimwear, goggles, and related gear for men, women, and children. Its product line includes performance racing suits and the Vanquisher 3.0 smart goggle connected to a companion app.

1 investor

Spence Diamonds sells custom, made-to-order diamond engagement rings, offering a collection of about 2,500 styles that customers browse online and finalize in store with a certified diamond consultant. Rings are handmade to order in roughly two to three weeks.

1 investor

Spicewell makes nutrient-enriched seasonings, including a reduced-sodium salt and a turmeric-infused pepper fortified with plant-based vitamins and minerals, blending nutritional science with Ayurvedic ingredients. The company sells direct-to-consumer pantry products aimed at making everyday meals healthier.

1 investor

Spinn offers a coffee marketplace with over 150 roasts and a subscription service that delivers freshly roasted coffee to customers' doors.

1 investor

Split Nutrition makes a portable peanut butter and jelly snack product marketed to active consumers and athletes for on-the-go nutrition.

1 investor

Spometics is a Korean cosmetics brand that sells sunscreen products, including a mineral (physical) SPF50+/PA++++ sun cushion sold direct to consumers. The brand markets skincare and sun-care items online.

1 investor

Spongellé makes body wash infused buffers and sponges that combine cleansing, exfoliation, and fragrance, along with related body care products and home fragrances. Its consumer products include licensed collaborations (such as Crayola and Bluey) and are sold direct-to-consumer and via Amazon Prime.

1 investor