Direct to Consumer Startups

Field Trip makes protein-rich snacks such as meat provisions made with grass-fed sources and without added MSG, nitrites, or corn syrup. It also offers Defender Bar, a plant-based protein bar aimed at performance-focused fuel.

1 investor

Field + Farmer was a fresh food brand that produced clean-label bars, fresh dips, cold-pressed juices, and dressings made with produce from partner farms. As of Fall 2024 its retail products are no longer available in stores, and the company is exploring retail, private label, food service, or partnership options to return to market.

1 investor

The Final Sauce is a condiment company that makes barbecue sauce suitable for various barbecue styles and dishes. It was founded by two sisters.

1 investor

FINDRA is a clothing brand offering technical performance and outdoor apparel for activities such as mountain biking, swimming, and adventure sports. It sells its products direct to consumers online and publishes a journal with outdoor stories.

1 investor

Finisterre is a clothing and apparel retailer that sells products online and through its own physical stores, including digital gift vouchers redeemable across both channels.

1 investor

Fiona Diamonds sells lab-grown diamond jewelry including rings, pendants, bracelets, and brooches, with an AI tool that lets customers design custom pieces. It offers HPHT- and CVD-grown diamonds marketed as ethically made alternatives to mined diamonds.

1 investor

Fireclay Tile handcrafts ceramic, glass, and mosaic tile made to order using a direct-to-customer manufacturing model. It serves residential and commercial customers through showrooms across the US, emphasizing sustainable tile making rooted in California's tile tradition.

1 investor

Firemans Brew sells premium coffee blends with a portion of proceeds supporting firefighters across the United States. The company positions itself as a mission-driven coffee seller that combines quality products with charitable impact for the firefighting community.

1 investor

FirstCanvas is a Korean company that builds and operates its own consumer brands, handling product planning, marketing, and distribution across domestic online/offline channels and international markets with country-specific localization. It also produces trend-driven content and runs multiple lifestyle brands, including cosmetics.

1 investor

First Day sells family-designed vitamins and mineral supplements aimed at closing nutrient gaps in children, teens, and families living on modern diets. Its products are marketed as research-backed, non-GMO, vegan, gluten-free, and sold in refillable packaging.

1 investor

Fit + Fresh designs insulated bags and accessories for women managing busy daily schedules, combining functional organization with fashion-forward design. The company specializes in lunch bags, travel totes, diaper bags, and coolers that balance style with practical features.

1 investor

FITbody produces whey protein powder supplements formulated for women focused on fitness, featuring isolated and hydrolyzed whey protein with added digestive enzymes. The company manufactures in Mexico and targets women who prioritize athletic performance and clean nutrition.

1 investor

A Japanese footwear brand that designs shoes based on ergonomic principles to support the foot's natural structure and rolling motion while maintaining aesthetic appeal. The company serves consumers seeking comfortable, stylish shoes that prioritize foot health over fashion compromises.

1 investor

FitMyFoot sells custom arch support insoles in various colors and designs, available in full length and ¾ length styles for different shoe types.

1 investor

FitnessGenes provides personalized health guidance based on DNA, blood, and wearable data to help people identify health risks early and take preventive action. The platform serves individuals seeking to extend healthy lifespan through data-driven insights grounded in genetic analysis.

1 investor

Fitz Frames makes custom prescription eyewear and sunglasses that are 3D printed to fit each customer's face, using an iOS app for virtual try-on and facial measurement scans. Originally focused on kids, it now offers glasses, reading glasses, progressives, and auto-darkening lenses for all ages.

1 investor

Fizz & Bubble creates self-care products designed to turn everyday routines into personal wellness moments. The company targets consumers seeking accessible ways to incorporate relaxation and mood-boosting experiences into their daily lives.

1 investor

Flamingueo is an ecommerce retailer selling consumer goods including beach umbrellas and home products.

1 investor

Flat2VR Studios adapts and ports existing flat-screen video games into virtual reality experiences, handling development, funding, publishing, and marketing for IP holders. It serves game studios and IP owners looking to expand established franchises into the VR gaming market.

1 investor

Unbelts makes adjustable, size-inclusive stretch belts using yarn made from recycled water bottles, with an ethically sourced, living-wage supply chain. The direct-to-consumer accessories brand offers travel-friendly, buckle-flat belts and services like free repairs and offcut upcycling.

1 investor

Fleur Marche produces transdermal patches designed to provide energy and focus through a blend of hemp isolate, vitamin B12, and vitamin D. The company targets consumers seeking caffeine-free wellness alternatives delivered via transdermal delivery.

1 investor

Fleur du Mal is a fashion brand selling luxury lingerie, bodysuits, slip dresses, robes, and apparel directly to consumers. Its product range includes lace bras, thongs, garter belts, corset dresses, and seasonal costume pieces.

1 investor

Flizzer offers subscription-based organic cotton boxer shorts with an emphasis on sustainability, fair trade production, and ethical labor practices. The company manufactures in Germany using certified bio-cotton and delivers through partnerships with disabled workers.

1 investor

Floafers designs and sells foam-based footwear that combines the styling of driving loafers and boat shoes with water-resistant, scuff-proof, and slip-resistant properties. The brand offers shoes for men, women, and children aimed at boating and casual wear.

1 investor