Direct to Consumer Startups

Floatee makes a wearable life-saving t-shirt for children aged 1-6 that inflates when it detects water, and sells refill kits with gas and water-detection capsules to reset the shirt after it has been triggered.

1 investor

Flock makes high-protein, low-carb snacks including chicken skin crisps, chicken sticks, and turkey jerky, marketed as keto-friendly guilt-free snacks. Its products are sold direct-to-consumer via subscription and Amazon, and in U.S. retailers such as Meijer, Sprouts, Fred Meyer, and Ralphs.

1 investor

Flotte is a French brand selling clothing and accessories, including a limited-edition summer capsule collection created with the Care Bears, featuring items such as soccer jerseys, waterproof jackets, and lifestyle apparel.

1 investor

Flourish Medical is developing a non-surgical, direct-to-consumer solution for managing stress urinary incontinence in women, aimed at discreet personal protection without requiring interaction with a healthcare provider. The company targets the women's hygiene and incontinence market, with a stated focus on the United States.

1 investor

Flourish produces a plant-based protein pancake mix designed as a breakfast product with high protein and fiber content and low sugar.

1 investor

Flow Nutrition manufactures dietary supplements, including Longevity 4.0, a formulated blend of natural substances designed to support cellular processes and slow aging. The company produces all products in-house in Jablonec nad Nisou, Czech Republic.

1 investor

Flow produces naturally alkaline artesian spring water sourced from a single spring in Bruce County, Ontario, offered in original, flavored, and sparkling varieties with no added sugar or sweeteners. The water is rich in naturally occurring minerals and electrolytes and is marketed for hydration and wellness.

1 investor

Flower and Spice is a beauty and skincare company that sells face creams, serums, exfoliators, masks, and related products formulated with botanical ingredients. The company markets its products to consumers seeking curated skincare routines organized by skin type and concern.

1 investor

Fluencify produces user-generated content for direct-to-consumer and ecommerce brands, delivering authentic product videos from real users at scale for paid and organic social channels. The company handles sourcing creators, production management, and distribution while charging transparent per-video pricing with no markups or retainers.

1 investor

FM Expressions is a manufacturing and fulfillment company that produces custom heat transfers, screen-printed apparel, and print-on-demand merchandise at scale from facilities in Virginia and New Jersey. The company serves brands and businesses requiring custom decoration, warehousing, and fulfillment services.

1 investor

F.O.A is an apparel brand selling activewear and lifestyle clothing centered on a theme of freedom and an active lifestyle. It sells directly to consumers and builds a community around its brand.

1 investor

Fody is a food brand that offers Low FODMAP snacks, seasonings, sauces, and dressings for customers with digestive sensitivities. The company sells its products directly to consumers through ecommerce, including gift card options.

1 investor

Folkulture is a home lifestyle brand with roots in India that offers handcrafted home accents, kitchenware, and tableware. Its products blend Bohemian and minimalist styles aimed at modern consumers.

1 investor

FoodNerd makes certified-organic snack puffs for toddlers and young children, made from fruits, vegetables, and sprouted seeds using a cold-processing method intended to preserve nutrients. The products avoid flours, oils, added sugars, and common allergens, and are sold direct-to-consumer via a subscription model.

1 investor

Foodhak offers prepared meals developed with nutritional science and clinical research, using ingredient substitutions and superfoods. The dishes are positioned as anti-inflammatory, low-calorie, high-protein, and free-from, aimed at health-conscious consumers.

1 investor

Foodstirs makes lower-sugar sweet treats and baked goods, reformulating childhood favorites to contain roughly 25%-50% less sugar than comparable products. The company emphasizes carefully sourced ingredients and taste in its consumer snack offerings.

1 investor

An online retailer of footwear and apparel that curates exclusive sneaker editions, collaborations, and limited releases for enthusiasts who value self-expression and culture. The company also produces FTSHP Label, its own in-house clothing brand rooted in local voices and sneaker culture.

1 investor

Eugene Mushroom Company hand-forages wild mushrooms from forests across the Pacific Northwest and sells both fresh and dried varieties to customers. The family-owned business leverages 27 years of experience and second-generation foragers to supply mushroom products.

1 investor

Forages designs and makes consumer products crafted from recyclable materials with an emphasis on durability and everyday functionality. It positions its goods around sustainable manufacturing and long product life.

1 investor

Joony's Natural Soda produces carbonated soft drinks made with fruit juice and natural ingredients, targeting the German beverage market with products free of added sugar, artificial sweeteners, and artificial flavors.

1 investor

A snack food brand making popped (not fried or baked) chips using high heat and pressure, along with peanut butter-layered protein wafers. Products are made with whole wheat atta instead of maida and rice bran oil, marketed as healthier indulgent snacks for consumers.

1 investor

For Bitter For Worse makes non-alcoholic cocktails using certified organic botanicals, offered directly to consumers including via a subscription option. The drinks are vegan, gluten-free, sugar-free, and free of preservatives.

1 investor

Forest & Flour is a Fremont, California bakery and food maker that produces allergy-friendly baked goods and prepared foods free from gluten, dairy, soy, corn, and peanuts. It sells through online pickup orders and Bay Area farmers markets.

1 investor

Forma Brands sells cosmetics and skincare products direct to consumers, including lip liners, complexion serums, and bronzing products. Its offerings focus on makeup and beauty items such as peptide glow and bronzing serums.

1 investor