Direct to Consumer Startups

Fancy Sprinkles is a lifestyle brand founded in 2016 that sells decorative sprinkles and baking products, drawing on pop culture and trends. It operates as a consumer food and dessert-decorating brand.

1 investor

Fans Legacy is a consumer brand selling football/sports fan merchandise aimed at families and children ("Little Supporters"), themed around shared club support across households. It operates an online store (Shopify) targeting fans in the UK.

1 investor

Seoul Beauty Club sells a curated selection of trending Korean skincare products, targeting women in their 30s to 60s and beyond who want access to authentic K-beauty. The company operates in the beauty e-commerce space and is co-located between Seoul, Korea and the United States.

1 investor

Fara Homidi is a beauty brand offering a range of makeup products including face, lip, and eye compacts, refills, and application brushes. Its products, such as the Essential Blonzer Compact, use a proprietary "Lumi-Matte Soft Suede" powder-to-cream formula and are made in Italy, vegan, and cruelty-free.

1 investor

Farm To Summit makes dehydrated, planet-forward backpacking and outdoor meals using seconds produce from local farms, aimed at hikers, backpackers, and other outdoor enthusiasts. The brand is based in Durango, Colorado and began selling at a local farmers market before expanding.

1 investor

Fatheadz sells eyewear, including sizes designed to fit larger heads as well as regular sizes. It offers member exclusive deals and discounts through a customer "Street Team" program.

1 investor

Fat Snax makes keto, low-carb, and sugar-free cookies sold directly to consumers, with flavors including chocolate chip, peanut butter, and seasonal ginger turmeric. The company offers single-box orders with a money-back guarantee and a subscription option.

1 investor

FaveMixes sells organic powdered drink mixes in single-serve stick packs that are mixed with water, marketed as a cleaner-ingredient alternative to classic flavored drinks for families and kids. Flavors include varieties such as Tangy Orange and Fruit Punch, with products also sold on Amazon.

1 investor

Feals sells microdosed gummies, calming mints, and related wellness products marketed to help consumers manage stress, sleep, and everyday pain. The direct-to-consumer brand positions its products as daily supplements for relaxation and self-care.

1 investor

myFurbaby provides personalised dog feeding plans and pet food tailored to a dog's age, size, activity level, and needs. It sells directly to dog owners in New Zealand.

1 investor

Petaluma makes plant-based, oven-baked dry dog food, including a Baked Pumpkin & Peanut Butter formula designed for senior dogs and formulated to meet AAFCO adult maintenance nutrient profiles. The company emphasizes transparent lab-verified nutrition and recipes developed by canine nutrition experts, selling directly to dog owners.

1 investor

Feel22 is an e-commerce platform specializing in beauty products in Lebanon, offering a curated selection of beauty items and customer service. The company operates a direct-to-consumer beauty marketplace with warehouse operations and customer support infrastructure.

1 investor

Ingenious develops marine collagen supplements delivered in a patented, plant-based capsule designed to protect hydrolysed collagen peptides through the stomach and release them in the small intestine for absorption. Its products, such as Collagen+ and Active, combine marine collagen with ingredients like hyaluronic acid, astaxanthin, ActiGin, and vitamins targeting skin, joint, and general vitality benefits.

1 investor

Sunnie sells pre-packaged lunchbox snack kits, including a pizza lunchbox with a margherita pizza snack, granola bar, and chicken-and-maple stick made with organic and gluten-free ingredients. The products are direct-to-consumer food items marketed as ready-to-eat snacks.

1 investor

Feey offers an interactive plant care course that teaches participants how to properly care for plants, from watering and soil preparation to propagation techniques, taught by an instructor named Macy.

1 investor

Fel Beauty is a cosmetics brand whose flagship Kissylips Cushy Shine Lip + Cheek Balm is a 3-in-1 lip balm, lip gloss, and blush with a kiss-on applicator, sold in eight buildable shades. The products use a proprietary "fel-good complex" formulated to support the lip barrier, and are marketed to consumers seeking playful, nostalgia-driven beauty.

1 investor

Fellow Creatures makes dairy-free chocolate products, including milk chocolate bars without dairy, chocolate-hazelnut spreads, and a subscription chocolate club. The company sells directly to consumers online.

1 investor

Fenxiang Life is a shopping cashback and AI price comparison app that helps users save money across Chinese e-commerce platforms including Taobao, Tmall, JD.com, Pinduoduo, and local services. The platform earns affiliate commissions from merchants and returns the majority to users as cashback rewards.

1 investor

Fera creates veterinarian-formulated wellness supplements for pets, blending traditional clinically studied ingredients with newer ones for holistic health support. It sells its products direct to consumers through its online store.

1 investor

Ferguson's Treatos manufactures all-natural, air-dried dog treats using locally sourced Australian ingredients, with no artificial additives or preservatives. The company operates across Australia, New Zealand, and Southeast Asia, emphasizing dental health and sustainable use of meat and seafood offcuts from human-grade supply chains.

1 investor

Fernway manufactures premium vaping products, including the Traveler Pro line, for the cannabis market across multiple U.S. states.

1 investor

Festi offers customizable party kits with printed decorations and supplies, allowing customers to build personalized sets from 16 different product types and choose designs tailored to their event. The company caters to party planners and hosts seeking ready-made, design-forward party solutions.

1 investor

Ffern is a perfume house that creates seasonal scents using natural ingredients and experimental perfumery techniques, led by master perfumers trained in traditional methods.

1 investor

Fibbl generates studio-quality product packshots from 3D assets for eCommerce and retail, eliminating the need for traditional photoshoots by rendering images at any angle with consistent lighting and colors. The platform supports batch generation of thousands of images in multiple formats for online stores, social media, and marketing channels.

1 investor