Direct to Consumer Startups

Nutiva makes organic plant-based food products, including coconut aminos, sauces, marinades, and cooking oils, sold to consumers through retailers such as Sprouts Farmers Markets. The company positions its offerings around organic ingredients and everyday cooking.

1 investor

Nutr makes a countertop appliance that automatically blends and heats nuts, seeds, or grains with water to produce fresh plant-based milk such as almond, oat, and coconut milk at home in under eight minutes without soaking or straining. It also sells ingredient blends and offers recipes for consumers making plant-based milk in their kitchens.

1 investor

NutraLeaf sells branded nutritional supplements and wellness products including protein powders, fat burners, greens, and immunity formulas directly to consumers.

1 investor

NUU is a Brazilian food brand that makes snack products using real ingredients such as cheese, milk, eggs, and cassava. The company positions itself around regenerative practices and carbon-neutral, positive-impact production.

1 investor

Nuudii System manufactures comfortable, minimal apparel designed to fit natural body shapes with an emphasis on simplicity and comfort. The company sells elevated basics and other products direct to consumers.

1 investor

NYDJ is a women's apparel brand that designs and sells jeans, tops, footwear, and other clothing featuring proprietary fit technologies. The company focuses on comfortable and flattering garments for women of all shapes and sizes.

1 investor

Nyla is a headless ecommerce platform that enables no-code design and management for online storefronts. It emphasizes performance optimization, brand consistency through centralized design systems, and seamless integration with existing backends.

1 investor

Nyssa designs "wear therapy" products for women, including postpartum recovery underwear and period care solutions that hold ice or heat therapy for healing and pain relief. The company also offers educational content developed with OB-GYNs and doulas covering women's health from puberty to postpartum to menopause.

1 investor

NYXL runs an online store selling branded apparel including sweatshorts, hoodies, and hats. It operates in the consumer clothing and merchandise space, selling directly to consumers.

1 investor

Oak Essentials is a direct-to-consumer skincare brand that produces moisturizing and anti-aging products formulated with botanical ingredients. The company targets consumers seeking dermatologist-tested skincare solutions.

1 investor

Oat Haus makes Granola Butter, an oat-based spread, along with granolas and other snacks that are nut-free and vegan. The direct-to-consumer food brand sells its products online with a subscription option.

1 investor

Oat & Mill makes vegan ice cream from oat-based recipes developed in-house, using a waste-free oat processing method and controlling production in their own facility. The company serves consumers seeking plant-based frozen desserts with a focus on quality, sustainability, and locally sourced ingredients.

1 investor

OBAYATY is a men's beauty brand offering skincare and grooming products designed with premium formulations and distinctive design. Founded in Los Angeles and refined in Stockholm, the company targets men seeking self-expression and wellness through refined personal care.

1 investor

Oberthur is a Breton publishing house and stationery company founded in 1852 that produces notebooks, writing instruments, and leather goods for personal and professional use. The company designs products across various age groups and life moments, with a focus on quality, aesthetics, and emotional appeal.

1 investor

Obvious Wines is a direct-to-consumer wine brand offering a collection of family estate wines made through sustainable farming in California, Chile, and France, sold with simplified labels that clearly describe each wine's taste, characteristics, and provenance. Its products include red blends, sauvignon blanc, sparkling wines, rosé, wine packs, and gift cards.

1 investor

OceanSaver produces microplastic-free household cleaning products including dishwasher tablets, laundry detergents, and cleaning sprays sold in major UK retailers. The company focuses on ocean safety by eliminating plastic packaging and harmful chemicals while donating from each purchase to marine habitat restoration.

1 investor

Oceansapart produces Pilates socks with silicone grip soles designed for yoga and Pilates practitioners during workouts.

1 investor

Ocomeals is a prepared-meal delivery service that delivers a week's worth of meals to customers once a week for a flat delivery fee, with cooler-bag packaging and delivery tracking. It operates in the Greater Vancouver area of British Columbia, Canada, serving cities including Vancouver, Burnaby, Richmond, and Surrey.

1 investor

Odacité offers skincare products, including curated skincare sets, that combine natural ingredients with clinical actives. The brand sells directly to consumers seeking hydrating, results-oriented skincare.

1 investor

Odaje (formerly M.Moustache) is an e-commerce brand that sells sneakers, shoes, and socks for women and men. It offers seasonal collections through its online store with international shipping.

1 investor

Odette Lunettes is a fashion eyewear brand that designs and sells spectacles and frames for style-conscious consumers. The company positions itself as a lifestyle brand that helps people express their personality and individuality through contemporary and edgy eyewear.

1 investor

Odlo designs and sells performance sportswear, including base layers, mid layers, jackets, and accessories for running, hiking, cycling, training, and skiing. Its products target men, women, and children, with a focus on functional apparel, merino and recycled materials, and repair services.

1 investor

A skincare product company selling capsules designed to work with the Lightinderm device for anti-aging treatments using red light, blue light, and active ingredients. Based in France with physical retail locations across France, Belgium, and online sales.

1 investor

Oh my teeth provides at-home aligner orthodontic treatment through domestically-manufactured clear aligners, combining medical technology with digital support including 3D simulation, at-home delivery, and 24/7 online consultation via LINE. The company serves patients seeking convenient and affordable teeth straightening solutions in Japan.

1 investor