Direct to Consumer Startups

eve is a UK direct-to-consumer mattress brand selling foam and hybrid mattresses, including flippable models with adjustable firmness levels. Its products have been endorsed by Which? Best Buy and the Good Housekeeping Institute, and it offers Klarna financing at checkout.

1 investor

EVELO manufactures premium electric bikes designed for comfort and long-distance riding, sold direct-to-consumer with industry-leading warranty and support. The Omega model features a mid-drive motor, automatic transmission, and long-range battery for extended range.

1 investor

Evelyn & Bobbie designs wireless bras built around the EB Core support system, using adaptive, smoothing fabric that molds to the wearer's body. The direct-to-consumer brand sells women's intimate apparel with a 60-day free trial and return policy.

1 investor

Evenmouth develops oral care products built around the oral microbiome, including a "Duo Biotic" toothpaste containing the S. Dentisani 7746 postbiotic, live probiotic strains, and prebiotic ingredients. It sells directly to consumers as an alternative to conventional toothpaste focused on balancing rather than eradicating oral bacteria.

1 investor

Everist produces concentrated hair and body care products made with natural ingredients like aloe vera, rosemary oil, and bergamot oil. The company sells personal care products through direct-to-consumer channels.

1 investor

Every Half is a Vietnamese specialty coffee company that sources beans from growing regions across Vietnam (including Điện Biên, Pleiku, Lâm Đồng, Đak Lak, and Buôn Mê Thuột) and works with cooperatives to cultivate new climate-adapted varieties. It sells roasted coffee bags, single-serve drip bags, and coffee travel photobooks to consumers.

1 investor

Evinature develops plant-based nutraceutical formulations, including CurQD, aimed at gut health and conditions related to gut integrity, backed by clinical trials. It offers a personalized care program combining clinically-validated compounds with monthly check-ups, a personal representative, and direct delivery to consumers.

1 investor

Evino is an online wine retailer selling wines and accessories to consumers in Brazil, offering curated products such as kits of Italian red wines. It operates an e-commerce catalog organized by wine type, country, grape, and price, along with a membership program (Evino Clube).

1 investor

Evive Nutrition is a Quebec-based family company that makes ready-to-blend frozen smoothies, chocolate snacks, and protein products, marketed as vegan, natural, and quick to prepare. It sells directly to consumers with free home delivery, primarily in Quebec, Canada.

1 investor

Evo Commerce is a direct-to-consumer company that builds and operates digital-native wellness and personal-care brands, including hair products and anti-hangover supplements. It focuses on offering fairly priced products with detailed product information for consumers.

1 investor

Evol Foods makes microwave-ready single-serve frozen meals, hand-rolled frozen burritos, and high-protein frozen protein bowls aimed at consumers seeking quick, convenient meals. It emphasizes recognizable ingredients and positions its products as an easy high-protein lunch or dinner option.

1 investor

EVOLVEtogether makes plant-based personal care products, including an aluminum-, baking soda-, and talc-free natural deodorant that uses pro-vitamin B5, sugarcane-derived enzymes, tapioca starch, and glycerin. The company emphasizes reduced single-use plastic through biodegradable paper-based packaging.

1 investor

Exploding Kittens is a game company known for its card and party games sold directly to consumers. The referenced page covers a free shipping promotion for EU orders.

1 investor

Explorer Cold Brew sells cold brew coffee concentrate sold in bottles with selectable caffeine levels (no, low, regular, and extra caffeine), delivered directly to customers' homes. The concentrate can be mixed with milk or water and customized with creamers, sweeteners, or syrups.

1 investor

Roam is a direct-to-consumer brand that sells sexual wellness products including condoms, lubricants, and other intimacy items. The company targets consumers seeking quality sexual health and wellness products.

1 investor

FableRoom is a manufacturer-to-consumer homeware brand selling handmade rugs, crafted furniture, and natural-material home décor sourced directly from artisan workshops in India, sold to UK customers. It operates a direct-from-maker model that removes wholesale and retail intermediaries.

1 investor

FableStreet is a fashion brand offering women's apparel including tops, shirts, dresses, trousers, denim, and skirts, sold online and through physical stores. It operates as a house of brands under FS Life and is based in India.

1 investor

Face Reality Skincare offers online educational courses for licensed skincare professionals on acne treatment and management. The company delivers specialized training in acne identification, treatment planning, and professional collaboration through structured online classes.

1 investor

Faces Canada is a cosmetics and skincare brand offering lip, eye, face, and skin products that are cruelty-free and paraben-free, with formulations made in Germany, Italy, and Turkey. The company sells consumer beauty products across more than 140 cities in India through 1500+ physical outlets, its own website, and third-party retailers.

1 investor

Faction (The Faction Collective) is an independent ski brand that designs and makes skis for different styles including park, freeride, and piste skiing, alongside producing ski films. Its product lineup is athlete-driven and sold to recreational and competitive skiers.

1 investor

Fae Beauty is a beauty brand that challenges conventional beauty standards and centers diversity and inclusion in its products and ethos.

1 investor

Fairwinds Estate Winery produces Charlie Noble, a California champagnette wine inspired by 19th-century British merchant ship design.

1 investor

HeatsBox makes a patented smart electric lunch box that heats meals in minutes without a microwave, including a battery-powered model (HeatsBox GO) with app-based scheduling and temperature control. The consumer product is sold direct to customers in over 30 countries with local shipping.

1 investor

Family Nation is an online store selling children's products including kids' fashion, bedroom furniture (such as Montessori beds), toys, strollers, feeding and hygiene items, and gifts. It operates an e-commerce site and physical stores, and offers a baby registry service.

1 investor