Consumer Startups

Willow makes breast pumps and pumping accessories for nursing mothers, including in-bra wearable pumps and collection cups that convert traditional electric pumps into hands-free devices. Its products are sold direct to consumers in the breast care and milk-storage category.

5 investors

Woodstock is a US stock investment app for Japanese retail investors that eliminates trading fees and provides seamless access to global financial markets. The platform connects individual investors to US equities through a mobile application with no unnecessary commissions.

5 investors

Wren provides a carbon footprint calculator and monthly carbon offset services for individual users.

5 investors

Wrench operates a platform that brings certified mechanics to customers' locations for mobile auto repair and maintenance, letting car owners avoid shops and waiting. It serves consumer vehicle owners seeking on-demand automotive service.

5 investors

Yana is a mobile app offering a supportive companion for emotional wellbeing and self-reflection, used by consumers seeking emotional support. It is positioned as a complement to, not a substitute for, professional mental health care.

5 investors

Yope is a mobile app for sharing photos privately within small, real-life friend groups, delivering snaps directly to friends' lock screens without a feed, likes, or algorithm. It positions itself as an AI-native social app for micro-communities.

5 investors

Youtooz sells collectible plush toys, including a Slime Rancher blind box featuring eight 5-inch plush slime characters based on the video game. The product is a licensed consumer collectible aimed at fans of the Slime Rancher game.

5 investors

ZetaChain provides a user-owned, encrypted memory layer for AI, letting people carry their context, files, preferences, and writing style across different models, apps, and agents. Its first consumer product, Anuma, brings leading AI models (Anthropic, OpenAI, Google Gemini, Meta) into one experience with wallet-based identity, permissioned access, and payments settled in its ZETA token.

5 investors

Zipcar operates a car-sharing network that provides on-demand vehicle access to members in cities, aimed at reducing car ownership, traffic, and emissions. It serves urban residents, universities, and non-profits primarily across North America.

5 investors

Zouk is an Indian consumer brand that designs stylish, functional lifestyle products—starting with bags—inspired by Indian craft and aesthetics for a global audience. The company emphasizes vegan, conscious products with an "Unapologetically Indian" design identity.

5 investors

COVER Corporation is a Japanese entertainment company that operates the "hololive production" VTuber agency and develops related virtual and metaverse content. It works to spread Japanese two-dimensional entertainment culture globally through VTuber talent groups, media-mix projects, and a metaverse service.

5 investors

Lovegraph (ラブグラフ) is a Japanese on-location photography service that sends professional photographers to a customer's chosen date and place to capture family and personal milestones such as Shichi-Go-San, Omiyamairi, anniversaries, and portraits with family, partners, or friends. It operates across all 47 prefectures of Japan, delivering edited photo data through customers' online accounts.

5 investors

Wonderpla creates products and services designed to bring moments of joy and laughter to people worldwide across different cultures, languages, and backgrounds. The company focuses on global communication and connection through entertainment offerings.

5 investors

GINKAN develops SyFu, a next-generation fintech platform that visualizes daily transaction and consumption data as "consumption achievements" and converts them into gaming experiences, digital assets, and future credit opportunities.

5 investors

Sally (株式会社Sally) operates "Uzu," a platform connecting players and creators of murder mystery ("madamis") experiential entertainment. The company develops and runs apps and plans events centered on the murder mystery genre.

5 investors

TimeTree is a shared calendar application that allows users to manage multiple calendars and coordinate schedules across groups like families, hobbies, and schools. The service offers a free tier with ads and a premium subscription adding features like file attachments and ad-free browsing.

5 investors

YAMAP is a mobile application that provides GPS navigation and trail mapping for hikers and outdoor enthusiasts, enabling location tracking even without cellular signal and facilitating trail recording and sharing among users.

5 investors

LEAN BODY operates an online fitness subscription service offering on-demand fitness lessons across various genres, accessible via PC or smartphone from home or while traveling. The consumer service in Japan is priced from 1,480 yen per month.

4 investors

1stDibs is an online marketplace for curated luxury goods, including furniture, jewelry, art, and fashion, connecting buyers with vetted sellers. It offers purchase protections such as authenticity guarantees, money-back guarantees, and price matching.

4 investors

2ULaundry operates a door-to-door laundry delivery and dry cleaning service for residential and commercial customers. The company manages the full laundry process through its own LaundroLab facilities and employs full-time staff to handle washing, drying, pressing, and delivery.

4 investors

30 Sundays is an AI-powered holiday planning and booking platform that creates personalized vacation itineraries specifically designed for couples. The company offers curated couple packages for international destinations with transparent pricing and round-the-clock customer support.

4 investors

FitXpress uses AI-powered computer vision to estimate body weight from images, enabling verification of self-reported data for BMI calculations in healthcare and wellness applications. The service is designed for healthcare providers and wellness programs requiring accurate biometric validation.

4 investors

80 Acres Farms operates indoor vertical farms that grow produce using controlled-environment technology, recycling water and nutrients to reduce resource use and food waste. The company aims to provide fresh, nutritious produce with a focus on sustainable growing and packaging practices.

4 investors

abcoffee sells specialty roasted coffee, including blends made from single-origin Arabica and Robusta beans developed for the Indian palate. The company operates in the coffee/food and beverage consumer product category.

4 investors