Consumer Startups

Freeletics offers a mobile fitness app with an AI coach that generates personalized workout plans across HIIT, calisthenics, gym, weights, cardio, running, and weight loss training. It serves individual consumers looking to train at home, the gym, or outdoors, adapting workouts to their goals and schedule.

3 investors

Fresco builds a software platform that connects kitchen appliances, recipes, and content for home cooks, enabling appliance brands to launch connected cooking products faster and at lower cost. The platform serves appliance manufacturers worldwide seeking to integrate smart cooking capabilities across multiple brands.

3 investors

Fuego Shoes designs sneakers with a patented sole built for dance and streetwear, made from vegan, recycled, and water-resistant materials. The direct-to-consumer footwear line includes low-top, high-top, split-sole, and wedge styles, including a Derek Hough collaboration.

3 investors

Furnishka is a Bengaluru-based furniture brand that designs and manufactures solid wood, space-saving, and customizable furniture — including sofas, beds, dining sets, wardrobes, and home décor — sold through offline stores and online across India. It operates an in-house manufacturing facility and offers quick-ship and made-to-order pieces with warranty, free assembly, and returns.

3 investors

Furnishr provides an end-to-end furnishing service that handles design curation, budget tracking, sourcing, and delivery, including logistics, setup, and cleanup for a furnished space in a few weeks. It offers all-inclusive design packages covering furniture, decor, lighting, and optional move-in kits with home essentials.

3 investors

GameTree is a mobile app that matches gamers with compatible teammates and friends based on their game tastes, genres, and play styles, supporting titles across PC, mobile, console, and tabletop platforms. It offers a group-finder (LFG) feature and automatically creates and cleans up private group voice and text chats via Discord for gaming sessions.

3 investors

Gardens Interactive is a distributed videogame studio building multiplayer social roleplay games, with a flagship shared fantasy adventure set in a shapeshifting wilderness. Its team includes developers who worked on games such as Journey, Sky: Children of the Light, and Firewatch.

3 investors

Gather builds a virtual office platform where distributed teams can work, chat, and interact synchronously without relying primarily on scheduled meetings. The product serves remote-first and distributed teams across organizations of all sizes.

3 investors

Gauss provides a credit line product designed to help consumers manage and pay down credit card debt at lower interest rates (14%-18% APR) compared to traditional credit cards.

3 investors

GCash for Business Partner Solutions offers marketing and campaign tools that help brands reach customers using user insights, including promo campaign execution and sustainability-focused campaigns. It serves partner businesses in the Philippines as part of GCash's mobile financial services platform.

3 investors

GEM makes whole-food nutritional supplements in the form of plant-based bites designed to address nutrient deficiencies using real food ingredients rather than isolated vitamins. The products are formulated by a team of scientists and doctors using integrative and functional medicine principles, targeting consumers seeking natural wellness solutions.

3 investors

Geneva is a group chat app for finding and joining local groups, meeting people, and planning events and meetups in one's city. It offers chat, audio, forum, broadcast, and video rooms along with tools for organizing communities, including questionnaires, event invites, roles, and token-gated rooms.

3 investors

Genexa makes over-the-counter medicines formulated with what it calls "clean" ingredients, including pain relief and fever products for children and adults. It sells these consumer health products direct to families as an alternative to legacy OTC brands.

3 investors

Genius is a crowdsourced music encyclopedia where a community of contributors annotates and discusses song lyrics, artist information, and music culture across all genres. The platform serves artists, creatives, and music fans who want to explore and share deeper context about music and its creators.

3 investors

Ghost builds dedicated consumer hardware and software for running personal AI agents on infrastructure the user owns, rather than on cloud providers. Its products are aimed at individuals who want local control over agents that manage personal data, decisions, and connected home devices.

3 investors

Ghost Tequila produces craft tequila infused with ghost pepper, offered in Blanco and Reposado variants. The brand targets consumers seeking bold, spicy cocktails as an alternative to standard margaritas.

3 investors

An online shop selling apparel and lifestyle goods such as t-shirts, hoodies, caps, scarves, plates, glassware and accessories, including branded collaborations. It operates as a direct-to-consumer ecommerce store with a Parisian aesthetic.

3 investors

Glorify is a Christian devotional app with millions of users that offers prayer, scripture, and spiritual community features. The company recently merged with Confidein, a Christian hardware manufacturer of prayer rings and smart rings, to create an integrated faith technology platform combining digital and physical experiences.

3 investors

Goalfive designs and sells women's athletic apparel, including workout shorts, sports bras, tops, leggings, and joggers. The brand focuses on performance activewear made for women.

3 investors

Gobble is a meal kit delivery service that provides pre-prepped ingredients and recipes designed for home cooks to prepare fresh dinners in 15 minutes. The company serves busy families and health-conscious consumers seeking convenient home-cooked meals without long-term commitments.

3 investors

Good Culture makes dairy products, including high-protein items with simple ingredients, using responsibly sourced ingredients and attention to sourcing, texture, and taste. The company sells its products directly to consumers for everyday eating.

3 investors

Good Dog operates a marketplace connecting prospective dog owners with reputable breeders, shelters, and rescues, using veterinary and animal welfare standards to screen sources and reduce irresponsible breeding practices. The platform provides guidance and support to help people adopt dogs from responsible sources.

3 investors

Goodair makes Nosebuds, a reusable, drug-free nasal device worn inside the nostrils that uses small rotors to generate a vibroacoustic hum, stimulating nasal cilia to clear mucus and allergens and relieve congestion. It is marketed as a consumer wellness product for people with blocked nose, sinusitis, rhinitis, allergies, and colds, sold across New Zealand and Australia.

3 investors

GoodTrust is an online estate planning platform that lets individuals create wills, trusts, and directives through a guided fill-in-the-blank process, with documents drafted by estate-planning attorneys. It also offers a Digital Vault to store and share important documents and manage digital assets and online accounts.

3 investors