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LendUp

DefunctYC W12

San Francisco, US · 201 employees · 24 known investors

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LendUp provides financial content and education about personal lending products, helping borrowers understand loan options, costs, and alternatives to borrowing in the consumer finance sector.

Also known as Flurish, Inc. · LendUp Global, Inc.

Digital HealthFintechMarketplacesLendingUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W12)

SOSasha Orloff
Sasha OrloffCEO2012–2025Sasha Orloff founded LendUp and its spinout Mission Lane before starting Puzzle.io, accounting software designed for early-stage companies.
JRJacob Rosenberg
Jacob RosenbergCTO2012–2025Jacob Rosenberg is founder and CTO of LendUp, which provides financial education and content about personal lending products. He has thirty years of experience building scalable software applications across communications, gaming, social media, e-commerce, financial services, fintech, robotics, and cloud infrastructure.
AS
Anu ShultesFounder
SSSarina Siddhanti
Sarina SiddhantiGrowth and Business Development2014–2025Founder at Riya Collective
ANAdena Nadler
Adena NadlerProduct Management Intern2016–2025Founder at Capture
ML
Megan Long
PP
Prakash Passanha

Investors · 24

Jack Altmanlisted by Jack AltmanSan Francisco

How we know: headline_founder_curation · Not right? Tell us

QED Investorslisted by QED InvestorsAlexandria · $30K – $20M

How we know: QED Investors's portfolio page · prnewswire.com · open dataset · 5k.vc investor directory · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Andreessen HorowitzreportedMenlo Park · $500K – $50M

How we know: funding news · Y Combinator's founder network · Not right? Tell us

Bronze InvestmentsreportedEast Palo Alto

How we know: Y Combinator's founder network · Not right? Tell us

Cendana CapitalreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Crystal Towers CapitalreportedMountain View

How we know: Y Combinator's founder network · Not right? Tell us

DCVC (Data Collective)reportedPalo Alto · $5M – $25M

How we know: Y Combinator's founder network · Not right? Tell us

Founders' Co-opreportedSeattle · $10K – $250K

How we know: Y Combinator's founder network · Not right? Tell us

Initialized CapitalreportedSan Francisco · $1M – $5M

How we know: Y Combinator's founder network · Not right? Tell us

Jam FundreportedLos Angeles · $500K – $20Mvia Justin Mateen · inferred

How we know: the VCSheet dataset · Not right? Tell us

Justin Mateenreported

How we know: Y Combinator's founder network · Not right? Tell us

Kapor CapitalreportedOakland · $100K – $1M

How we know: Y Combinator's founder network · Not right? Tell us

Kleiner PerkinsreportedMenlo Park · $500K – $15M

How we know: Y Combinator's founder network · Not right? Tell us

PayPal VenturesreportedSan Jose · $1M – $10M

How we know: Y Combinator's founder network · Not right? Tell us

Radicle ImpactreportedSan Francisco · $100K – $3M

How we know: Y Combinator's founder network · Not right? Tell us

Start Capitalreported

How we know: Y Combinator's founder network · Not right? Tell us

Susa VenturesreportedSan Francisco · $1M – $5M

How we know: Y Combinator's founder network · Not right? Tell us

SV AngelreportedSan Francisco · $150K – $20M

How we know: Y Combinator's founder network · Not right? Tell us

Thomvest VenturesreportedSan Francisco · $2M – $5M

How we know: Y Combinator's founder network · Not right? Tell us

Victory Park CapitalreportedChicago

How we know: Y Combinator's founder network · Not right? Tell us

Also in the syndicate · 2

Invus OpportunitiesleadLL Funds LLClead

Founder mafia

3 people who came through LendUp went on to found or lead other companies.

Austen AllredSenior Manager - GrowthFounded Bloom Institute of Technology +1Sasha OrloffCEOFounded PuzzleGanesh DattaAssociate Software EngineerFounded Cortex

Related companies · 4

Credit KarmaCredit Karma is an AI-powered personal finance platform that provides free credit scores, credit monitoring, cashflow insights, and financial marketplace services to help consumers understand and manage their finances. The platform serves over 140 million members with tools for credit analysis, tax filing, and financial opportunity identification.
YenmoYenmo provides affordable lending products designed to promote healthy financial behavior and customer satisfaction. The company targets borrowers in India seeking alternatives to high-interest-rate loans.
Express BuildingExpress Building arranges financing solutions for real estate developers to build homes for Filipino homebuyers. The company operates in the residential property development financing sector in the Philippines.
FinosuFinosu provides a cloud-based loan servicing platform that manages borrower communications (voice, text, email, chat), payment processing, and compliance workflows for consumer lenders. The platform serves originators of personal installment loans, lines of credit, BNPL, credit cards, and lease-to-own products.

Companies working in the same space as LendUp.

Legal entities · 2

corporate structure
Flurish, Inc.
LendUp Global, Inc.

In the news

LendUp Creates Stand-Alone Company To Accelerate Expansion Of Its Growing Credit Card Business, Fueled By New Capital Injectionprnewswire.com · Jan 2019LendUp Raises Funding From PayPal, Expands Executive Rankspymnts.com · Jun 2017

Frequently asked questions

What does LendUp do?
LendUp provides financial content and education about personal lending products, helping borrowers understand loan options, costs, and alternatives to borrowing in the consumer finance sector.
Who founded LendUp?
LendUp was founded by Sasha Orloff, Jacob Rosenberg.
Who are LendUp's investors?
LendUp's investors include GV (Google Ventures), Jack Altman, QED Investors, Y Combinator, Andreessen Horowitz, Bronze Investments, Cendana Capital, Crystal Towers Capital and 14 more.
Where is LendUp headquartered?
LendUp is headquartered in San Francisco, US.