Consumer Startups

SmartThings is a smart home platform and app that lets users connect, control, and automate compatible smart home devices from hundreds of brands in one place, with AI-powered features for home monitoring, energy management, and family/pet care. Developed by Samsung, it supports Matter, Thread, and Zigbee devices and is available on Android and iOS.

5 investors

Smile2Impress provides invisible orthodontic treatments using clear aligner technology for patients seeking to straighten their teeth. The company operates through a network of clinics across multiple countries and offers flexible financing options starting at €43.89 per month.

5 investors

Snapmint operates an online shopping platform where customers can buy consumer products such as irons and garment steamers and pay in monthly installments through 0% EMI options. It serves retail shoppers in India across appliance and other consumer categories.

5 investors

Snif is a direct-to-consumer fragrance brand offering scented body products including body whips and body mists. The company sells perfumes and personal care products online under a focus on quality ingredients and curated scent profiles.

5 investors

SOELU is an online yoga and fitness platform offering live and on-demand classes including yoga, pilates, training, and dance through video streaming. It serves consumers in Japan seeking accessible home-based fitness instruction.

5 investors

SOJO is a UK-based clothing repair and alterations platform offering online-booked repair services for consumers and white-label, tech-enabled aftercare solutions for fashion brands, including in-store alterations digitisation and damaged stock recovery. It operates in the circular fashion space, using in-house tailors and an AI-driven booking flow.

5 investors

Sonoro is a media company that produces podcasts, audio series, and content aimed at young, multicultural, digitally-savvy Latino audiences, working with Latino creators. It develops audio storytelling and intellectual property, some of which has been adapted for streaming platforms.

5 investors

Sonos is a consumer audio company that makes speakers and sound systems; this page presents its product protection offering, which adds extended warranty coverage and accidental damage protection to eligible Sonos products through a provider called Extend.

5 investors

Sourse makes chocolate-based daily supplements, including a product called Glow Bites, designed as an alternative to pills, capsules, and gummies. The chocolate format is positioned to support gut health, nutrient absorption, and skin benefits.

5 investors

Soylent makes nutritionally complete meal replacement products designed to provide protein, carbohydrates, fats, and essential micronutrients. The company serves consumers seeking convenient nutrition and operates a food and wellness business with environmental and social impact commitments.

5 investors

Splash Sports operates a peer-to-peer gaming platform where sports fans compete in contests such as survivor pools, tiers, and playoff formats across sports like the NFL, NBA, NCAAB, and golf. It offers a mobile app and tools for commissioners to run and manage contests.

5 investors

SPOKE is a London-based menswear brand selling clothing and accessories online, including a sock collection produced in partnership with the London Sock Company. This page presents cotton and lisle socks, some as SPOKE x London Sock Company collaborations, sold direct to consumers.

5 investors

Spoon University is a food and dining media platform for college students that publishes content on food trends, recipes, dining hall reviews, and food-related pop culture, written by a network of student contributors across over 100 campuses nationwide.

5 investors

Stake operates a rewards platform for renters that offers cash back on moving in, paying rent, and saving, across a network of over 550,000 homes. It also provides FDIC-insured checking accounts, credit-building through on-time rent payments, and a neighborhood network of local brand and restaurant deals.

5 investors

Stanza Living provides professionally managed shared and private residential spaces for people relocating to new cities. The company offers brokerage-free, direct rental accommodation with shared or solo living options.

5 investors

SteadyPay offers a subscription-based app providing short-term cash advances and income top-ups to employed individuals, including those with fluctuating pay or bad credit. Its products include CashWave (advances up to £500 over three months) and TopUp (income smoothing for periods of lower pay), charging a monthly subscription instead of interest.

5 investors

Stillers Soda makes carbonated soft drinks marketed as all-natural, low-calorie versions of classic soda flavors. The brand targets consumers looking for healthier soda alternatives.

5 investors

Stipop is a platform that enables independent character creators to earn revenue directly from their audiences through digital features. The company previously operated as a sticker marketplace and continues to distribute stickers through partnerships with major software platforms while offering API and SDK tools to app developers.

5 investors

StoreCash is a mobile app that offers cash back rewards on purchases at hundreds of retailers and brands, with rewards paid directly to users rather than retained by intermediaries. The app works with both debit and credit cards for both online and in-store shopping.

5 investors

Streem built an augmented-reality-powered remote video assistance platform that let service professionals see customers' problems through their smartphone cameras and capture spatial data. Acquired by Frontdoor in 2019.

5 investors

Subtle Computing (legally Skywalk, Inc.) makes wireless earbuds sold directly at subtle.co and through authorized resellers, along with a companion mobile app. The company is a consumer hardware brand operating primarily in the United States.

5 investors

Sunny manufactures FDA 510(k)-cleared menstrual cups with applicators. The company focuses on sustainable, accessible period care products for menstruating individuals.

5 investors

SuperBottoms is an Indian brand selling sustainable, reusable diapering products and other essentials for mothers and babies. It markets eco-friendly, CPSIA-certified baby care products directly to parents.

5 investors

Supergoop! is a suncare brand that develops SPF sunscreen products, including formulas for the whole family across different skin tones and activities. Its offerings are sold direct-to-consumer and include invisible sunscreens and curated product bundles.

5 investors