Gamezop
Founded 2016 · 64 employees on LinkedIn · 4 known investors
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Gamezop offers 250+ browser-based HTML5 games across action, puzzle, racing, arcade, and board categories that run instantly without downloads on phones, tablets, and desktops. It also provides embeddable HTML5 games, quizzes, astrology modules, cricket content, and blogs for apps, websites, and platforms to increase engagement and revenue.
Also known as Advergame Technologies Private Limited
Founders & leadership
Gamezop was founded in 2016 by Yashash Agarwal and Gaurav Agarwal.
Investors · 4
Company profile
researched Aug 2026Gamezop, operated by Advergame Technologies Private Limited, is an India-based company that distributes browser-based HTML5 casual games and other content modules through third-party apps and websites rather than through standalone app installs. Its consumer-facing site hosts more than 250 HTML5 titles across action, puzzle, racing, arcade and board categories, playable in a browser without downloads or registration. Alongside the core games catalogue, the company operates sibling content products under the same 'zop' branding: Quizzop (quizzes), Astrozop (astrology), Criczop (cricket) and Feedzop/Newszop (news).
The business arm markets an embeddable game centre that partners add to their own product, typically in about 30 minutes, by placing an icon that opens Gamezop's games inside the partner's app or website. Gamezop states the integration is free for the partner and its users, does not affect the size or speed of the host product, and pays partners a monthly fee derived from advertising shown during gameplay. The company reports that partners see roughly a 15-40% increase in time spent in their products. Gamezop does not build its own games; it aggregates titles from HTML5 game developers and provides them distribution across non-gaming platforms. It has localised its platform into Hindi, Telugu, Tamil, Kannada and Odia plus several foreign languages.
Founding story
YourStory reports Gamezop was founded in 2015 by siblings Yashash Agarwal and Gaurav Agarwal. The idea came to Yashash, the CEO, in college, when he found that playing casual games required installing a separate app for each title; he compared the state of mobile gaming to online video before YouTube. Gaurav left Bain & Company to join him in 2015. Inc42 lists the founding year of the operating entity, Advergame Technologies Private Limited, as 2016.
Business model
B2B2C: Gamezop licenses and aggregates HTML5 games and content modules from third-party developers and distributes them through non-gaming apps and websites, which embed the game centre at no cost. Monetisation comes from advertising shown during gameplay, with revenue shared back to the partner product; in 2020 the company said it shared 50% of revenue with partner apps.
Advertising-driven. Ads served within embedded games generate revenue that is split with the host app or website, with partner payments stated to be made within 30 days globally. Inc42 reports revenue of ₹43.5 Cr+ (also cited as ₹44.2 Cr) for FY25.
Traction
Gamezop's business site states 9,000+ apps and websites use its content. Earlier coverage (2020) reported more than 1,000 partner apps, 25-27 million monthly active users, 33 million site visits in February 2020 per SimilarWeb, and a network reaching 97% of smartphones in India, with 15% of users outside India. Inc42 lists FY25 revenue of ₹43.5 Cr+, about 4.89 Mn monthly web traffic and roughly 70 employees.
Latest developments
In February 2025 co-founders Gaurav and Yashash Agarwal were named in Entrepreneur India's 35 Under 35 list. Through mid-2025 the company was featured in industry coverage on embedded and web-based games, localisation into Indian languages, and adoption by smartphone and telecom brands. In July 2025 Gamezop announced a $4M investment in Bahrain to grow its HTML5 games business in the Gulf.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as an aggregator and distributor of instant, embedded casual games, contrasted with install-based mobile gaming and real-money gaming apps. Coverage describes it as connecting over 200 HTML5 game developers with thousands of non-gaming platforms worldwide, and frames its model as doing for games what YouTube did for video by removing per-title downloads.
No app installs, downloads or device storage required; integration into a partner product takes about 30 minutes and is free for the partner, which instead receives a share of ad revenue. The company does not develop its own games but curates third-party HTML5 titles, and it offers a multi-format content suite (games, quizzes, astrology, cricket, news) plus multilingual localisation, allowing partners to pick content that suits their audience.
Technology
HTML5 games that run inside the browser or inside a partner app without downloads, installs or local storage use, with controls adapting across phone, tablet and desktop. The company has built technology to make games work in low-bandwidth conditions and uses AWS to scale cloud infrastructure with user growth.
Go-to-market
Partner-led distribution: Gamezop sells integrations to apps and websites (news, social, travel, ecommerce, utility, astrology, telecom and smartphone OEM products), positioning the integration as a ~30-minute, zero-cost addition that raises engagement and adds incremental ad revenue. Its business site includes an earnings estimator based on partner DAUs and market type. Reach is amplified through industry press, authored articles and interviews rather than consumer marketing spend; in 2020 the company said it had spent nothing on user acquisition.
Non-gaming apps and websites seeking added engagement and ad monetisation — news publishers, utility, social, travel, ecommerce and astrology apps, smartphone OEMs and telecom operators — plus end consumers who play the games directly on Gamezop's own site.
Geography
Headquartered in Gurugram, Haryana, India, per Inc42. The platform serves partners globally; an office was set up in Sweden in 2019, Southeast Asia was targeted in 2020, and in July 2025 the company announced a $4M investment in Bahrain to grow its HTML5 games business in the Gulf.
History
After launching its partner-embedded games model, Gamezop scaled to more than 1,000 integrated apps within about four years, opened an office in Sweden in 2019 and reported profitability with 45% EBITDA and 165% revenue growth in the fiscal year preceding April 2020. It later broadened beyond games, launching Newszop, Astrozop and Criczop in March 2024 to give publishers additional embeddable content formats, and expanded partner reach to 9,000+ apps and websites. In July 2025 it announced a $4M investment in Bahrain.
Risks & controversies
Revenue depends on advertising demand and on continued integrations by partner apps and websites, and coverage notes declining advertising revenues as a global challenge for publishers. Gamezop previously ran a real-money gaming (e-sports) format across about 10% of partner apps, a segment subject to distribution constraints noted in the same coverage. Reported figures differ across sources: Inc42 variously lists 70 and 91 employees and FY25 revenue of ₹43.5 Cr+ and ₹44.2 Cr, and gives 2016 as the founding year while press coverage cites 2015.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Gamezop for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsGamezop announced a $4M investment in the Gulf to grow its HTML5 games business.
$4M source ↗
Gaurav and Yashash Agarwal were included in Entrepreneur India's 35 Under 35 2025 list.
Gamezop launched embeddable news, astrology and cricket content products for apps and websites to add alongside games.
Gamezop set up an office in Sweden in 2019 as part of international expansion, with Southeast Asia targeted in 2020.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Gamezopgamezop.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Gamezop do?
- Gamezop runs a plug-and-play HTML5 games and content platform that apps and websites embed to add engagement and ad revenue.
- Who founded Gamezop?
- Gamezop was founded by Yashash Agarwal, Gaurav Agarwal in 2016.
- Who are Gamezop's investors?
- Gamezop's investors include Bitkraft Esports Ventures, Powerhouse Ventures, Tracxn labs, Velo Partners.