Fy

Fy! (pronounced to rhyme with "buy") is a London-headquartered online art marketplace that sells wall art, canvas prints, framed art, posters and photo printing sourced from independent artists worldwide. The company states it works with more than 10,000 independent creators and has served over one million customers. Every item is produced to order rather than held as stock, printed in the production lab closest to the customer across four facilities in the United Kingdom, United States, Europe and Australia.

The consumer storefront organises its catalogue by style, room, colour, trend and frame type, and includes tools such as a style quiz, a gallery wall builder and an AI-based "Advisor" that recommends art from an uploaded photo or written brief. Fy! also manufactures its own frame range, described as handmade in the UK across six collections with prices starting at £20.95, and lists prints from £19.95. Alongside the direct-to-consumer business, Fy! operates a commercial arm, Fy! Pro, supplying artwork solutions for hotels, offices, restaurants, retail, education and healthcare spaces from concept through installation.

At an earlier stage the business positioned itself more broadly as a home and living marketplace, describing a curated, browse-driven mobile shopping experience using data and machine learning, with a catalogue spanning rugs, furniture and art from third-party brands as well as artists.