Consumer Startups

SOFI is an Australian aperitivo brand made with 100% natural ingredients, featuring a blood orange and bitters blend inspired by Italian tradition. The product is available for direct purchase and retail distribution across Australia.

1 investor

A beverage company offering traditional West African drinks made from natural ingredients including zobo leaves and tiger nuts.

1 investor

Soft Surroundings sells women's apparel, offering seasonal clothing styles including tops in a range of fabrics and textures. It operates as a direct-to-consumer online retailer.

1 investor

Soft Services sells physical exfoliating bars and soap storage solutions for personal care. The company produces bar soaps with exfoliating crystals and ceramic/aluminum dish sets designed for shower use and plastic-free bathing routines.

1 investor

Soft Services produces physical exfoliating bars for body skin made with microcrystalline ingredients, designed to treat keratosis pilaris, rough patches, and ingrown hairs. The "Vacation" Buffing Bar is a limited-edition variant featuring the brand's signature tropical-inspired scent.

1 investor

Sohati Care is an online pharmacy and e-commerce store selling dermatological skincare, haircare, sun protection, mother-and-baby, and personal-care electronics from brands such as Avène, La Roche-Posay, CeraVe, Vichy and Eucerin. It serves retail consumers in Lebanon.

1 investor

H2K (에이치투케이) is a social venture that develops an AI-based Korean-language (Hangeul) learning app for children, including slow learners, using big data and artificial intelligence. Its product targets young students facing educational gaps, aiming to teach reading, writing, and speaking at each learner's own pace.

1 investor

Sola Salons operates a salon suite franchise model where franchisees build and manage high-end salon studios rented to independent beauty professionals. The company supports over 740 locations and 20,000 beauty entrepreneurs seeking business ownership and operational freedom.

1 investor

Solana Mobile builds web3 mobile products including the Seeker phone with native Seed Vault hardware security, an open Solana dApp Store, and the SKR token that coordinates incentives across developers, users, guardians, and hardware manufacturers. It serves developers building blockchain apps and consumers seeking onchain identity and crypto-native mobile experiences.

1 investor

Solar Battery Group is Australia's largest dedicated solar battery installer, providing home battery storage and solar panel systems to Australian households. The company helps customers reduce grid reliance and move toward energy independence through professionally installed, tailored energy solutions.

1 investor

SolarMente finances residential solar panels, battery storage, and heat pump installations for homeowners in Southern Europe, with customers paying through monthly savings rather than upfront capital.

1 investor

Solawave develops FDA-cleared red light therapy skincare devices paired with complementary topical products, sold as "Solawave Rituals" for at-home skin treatment. Its consumer beauty products target concerns such as fine lines, wrinkles, skin brightness, and texture.

1 investor

Solease offers home sustainability products for residential customers in the Netherlands, including solar panels (to rent or buy), insulation, heat pumps, home batteries, and EV chargers. It also provides a home scan to advise homeowners on the best energy-efficiency improvements for their property.

1 investor

Soleil Motors designs and manufactures Anadi, a luxury Italian sports car built to order with custom specifications for high-end automotive enthusiasts. The company emphasizes Italian craftsmanship, aerodynamic performance, and personalized service throughout the build process.

1 investor

Soleil Space is a tech-media company operating a film streaming platform focused on indie and award-winning films from Global South diasporas — creators and cultures of Asia, Africa, Latin America, the Caribbean, and the Middle East. It offers social streaming features such as watch parties, community groups, and peer-to-peer film recommendations.

1 investor

Solid Oral Care manufactures plastic-free toothpaste products in various formats (paste, tablets, powder) using fluoride formulations made in-house in New Zealand. The company serves consumers seeking sustainable oral care alternatives with clinically effective formulations.

1 investor

Soloist is a mobile app that turns a phone into a loop station for recording and layering music, adding effects, and remixing loops. It lets musicians collaborate remotely by contributing parts to each other's projects.

1 investor

Solve provides a platform for accessing peer-reviewed research papers, clinical studies, and curated educational content in medicine and science. The platform serves researchers, healthcare professionals, and individuals seeking to expand their scientific knowledge.

1 investor

Solzaima offers biomass heating solutions for home heating, providing guidance on choosing and buying equipment along with technical assistance, maintenance, warranty support, and spare parts. It also runs the MyStove/MySolzaima customer portal for account holders.

1 investor

SOMO develops mobile and Telegram-based games, including a grid-based 1v1 tactics game, a turn-based card-collecting strategy game with player wagering, and a tap-to-play team game featuring collectible characters called Tripps. Its titles center on collectible characters set on Earth and a fictional SOMO homeworld.

1 investor

Somrus makes a beverage crafted with real spices, extracts, and ingredients, intended for consumption throughout the day such as in morning coffee or as a late-night drink. The product is age-restricted to those 21 and older, indicating an alcoholic or adult beverage in the consumer packaged goods category.

1 investor

1 investor

An AI audio lab building tools that enable music lovers and casual creators to compose and shape music. The company focuses on interactive music creation for superfans, hobbyists, and anyone who wants to create rather than just consume music.

1 investor

Soneva operates luxury hospitality properties grounded in the concept of "Bare Luxury," prioritizing simplicity, natural connection, and guest wellbeing over excess. The company serves affluent travelers seeking meaningful experiences in carefully curated resort environments.

1 investor