Consumer Startups

GLAMST develops augmented reality technology focused on virtual makeup try-on and image processing effects. It serves the beauty and cosmetics retail market with AR platforms and graphics processing tools.

2 investors

Glance builds a personalization and real-time discovery platform for a new model of commerce, delivering shopping experiences across consumer device surfaces. It operates as part of the InMobi ecosystem and serves consumers and brands, with a stated go-to-market focus on the U.S. market.

2 investors

GLD sells jewelry online, offering chains and necklaces such as Cuban links, rope chains, and diamond tennis necklaces that customers can combine into custom sets. It operates as a direct-to-consumer jewelry retailer.

2 investors

A Latin American online marketplace that matches buyers with sellers on the platform. Glio operates as an e-commerce platform serving customers in the region.

2 investors

Glitzi is a service marketplace platform in Mexico that connects users with beauty and wellness professionals for on-demand services including hairstyling, massage, and facials.

2 investors

Global Belly is a marketplace platform where consumers discover and purchase food products directly from independent creators and artisans. The platform connects customers with individual bakers, confectioners, and specialty food makers to purchase handmade goods like decorated cookies and Indian sweets.

2 investors

14.ai builds software that automates the core operations of e-commerce brands, handling customer acquisition, order fulfillment, and support with minimal human intervention, and uses the platform to operate its own direct-to-consumer business.

2 investors

GO TODAY SHAiRE SALON operates share salon businesses, providing salon space and related services for hairdressers and beauty professionals. The company is based in Shibuya, Tokyo.

2 investors

Goal Zero designs and sells portable power products, including power stations, solar generators, power banks, home backup systems, and lights. Its products serve consumers needing portable and emergency electricity for outdoor use and home backup.

2 investors

GOB presents itself around "the future of single use," suggesting a consumer product focus, but the site is largely a placeholder announcing an upcoming launch. No concrete details about the product or company are provided.

2 investors

Beba is an EPRA-licensed LPG retailer that sources cooking gas directly from brands and delivers gas and drinking water on subscription. It serves corporate clients with continuous restocking and also offers water dispenser cleaning services.

2 investors

goConfirm was an app that let people verify the identity of strangers before buying, selling, or renting through social media, aiming to add trust to online community transactions. The app was discontinued on October 1, 2025, and the team has since launched Courtyard AI to help small businesses as consumers increasingly use AI.

2 investors

GODMODE is a beauty brand offering collectible, high-performance cosmetics, with its Genesis Collection including highlighters, lip glosses, eyeliners, and eyeshadow palettes. The products emphasize glow, color payoff, and gaming-inspired collectible packaging.

2 investors

Gone operates a circular supply chain service that picks up unwanted household goods and resells quality items through gone.com and partner consignment stores, sending the rest to recyclers. Its Secondhand Seattle offering aggregates pre-owned furniture from local sellers, serving consumers in the Seattle area.

2 investors

Gong cha is a bubble tea chain that operates over 2,100 stores globally, offering signature tea beverages including milk foam teas and specialty drinks. The brand serves consumers seeking premium tea experiences across Asia, North America, Europe, and other international markets.

2 investors

GoNoodle is a digital platform that provides movement, mindfulness, and social-emotional learning content for children in classroom and home settings. The platform serves teachers, parents, and kids with videos, games, and activities designed to promote physical activity, mental health, and self-discovery.

2 investors

Good Bacteria makes a rotating synbiotic supplement that combines probiotics, prebiotic fibers, and a postbiotic in daily sachets, with blends that change weekly across 28-day cycles to support gut microbial diversity, digestion, and immune function. The doctor-formulated, vegan product is sold directly to consumers for gut and whole-body health.

2 investors

Good Inside is a subscription parenting app offering a single clinically-grounded framework ("sturdy parenting") developed by clinical psychologist Dr. Becky Kennedy, covering child stages from pregnancy through age 18. It provides parents with a chatbot, scripts, workshops, a content library, live events, and a private community to handle everyday parenting challenges.

2 investors

Good Life Sorted provides in-home support services connecting older adults with trained helpers for companionship and assistance with daily chores. The company operates across southern England, matching customers with reliable neighbors to enable independent living at home.

2 investors

Good2grow produces beverages and snacks designed to encourage children to consume healthier food and drink options. The company markets its products to families and children through branded packaging and health-focused positioning.

2 investors

Good Counsel offers a consumer service that combines cultural inspiration, AI, and wardrobe management to help members discover, shop, and manage their personal style. The product is aimed at individuals seeking personal styling and fashion recommendations.

2 investors

Good Melts sells flame-free home fragrance products, including handcrafted ceramic "Aura" electric wax warmers with auto-off timers and soy-based scented wax melts. The products are marketed to consumers seeking a soot- and toxin-free alternative to candles, with warmers handcrafted by ceramic artisans in India.

2 investors

Goodreads is a social platform for readers to track books, share reviews with friends, and get personalized book recommendations from a recommendation engine. It serves book readers looking to discover new titles and discuss reading.

2 investors

GoodSAM Foods is a food brand that sells consumer food products sourced through regenerative and sustainable farming practices, emphasizing benefits for farmers and the environment. It markets its products directly to consumers with a focus on sustainability and regeneration.

2 investors