GoodSam was founded by Heather K. Terry in 2019.

Who are GoodSam's investors?

GoodSam's investors include Connecticut Innovations, Wellness Ventures, ALIVE Early, Alive Ventures.

How much funding has GoodSam raised?

GoodSam has disclosed $6.5M raised across 1 round.

Where is GoodSam headquartered?

GoodSam is headquartered in Darien, US.

GoodSam

Darien, US · Founded 2019 · Delaware corporation · 4 known investors

Find your way into GoodSam

201 people in our graph share verified history with the GoodSam team — schools, employers, funds. One of them is your warm intro.

Cristian Pintounlockedknows Heather K. Terry · together at Unreasonable (overlapped)

×2knows the team · via Unreasonable

×3knows the team · via Rutgers University

×3knows the team · via Institute for Integrative Nutrition

×2knows the team · via Valparaiso University

knows the team · via International Culinary Center

GoodSAM Foods is a food brand that sells consumer food products sourced through regenerative and sustainable farming practices, emphasizing benefits for farmers and the environment. It markets its products directly to consumers with a focus on sustainability and regeneration.

Consumer Direct to Consumer FoodTech

Founders & leadership

GoodSam was founded in 2019 by Heather K. Terry.

Heather K. Terry inFounder & CEOHeather K. Terry is Founder and CEO of GoodSAM Foods, a certified B-Corp that sells consumer food products sourced through regenerative and sustainable farming practices. She previously co-founded NibMor Chocolate and worked on the expansion of S.W. Basics and other clean beauty and wellness brands; she studied Pastry Arts and Chocolate at the International Culinary Center, earned an MFA from Rutgers University, and holds a BA from Valparaiso University.

Marcia Bell inChief Operations OfficerShe brings over 25 years of experience in operations and logistics across multiple industries, with background in process optimization and organizational scaling.

Joseph JessupExecutive

Board

Julia PainoBoard director

Virgilio BarcoBoard directorGeneral Partner at ALIVE Early

Eric SchnellBoard director

Jeremiah McElweeBoard director

Investors · 4

Connecticut InnovationsNew Haven · $500K – $2M

Wellness VenturesLos Angeles

ALIVE EarlyreportedBogota

Alive VenturesreportedBogotá

Reported raises · per SEC filings

Form D private placements

$6.5M disclosed across 1 round · 2024

▶$6.5MraisedOct 2024 · 41 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Virgilio BarcoDirector
Eric SchnellDirector
Marcia BellExecutive Officer
Joseph JessupExecutive Officer
Jeremiah McElweeDirector
Heather Kendzierski TerryExecutive Officer, Director
Julia PainoDirector

Offering amount: $8.9M
Amount sold: $6.5M
First sale: Sep 2024
Incorporated: Corporation, Delaware, 2019
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 3

by search overlap

Instacart427 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

DoorDash162 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.

Whole Foods112 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.

Companies competing with GoodSam for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

GoodSam Foods raises $9 million | Food Business Newsfoodbusinessnews.net · Mar 2025

GoodSam Foods CEO on $9M Funding: RFK Jr Fails to Grasp Regenerative Farminggreenqueen.com.hk · Mar 2025

GoodSAM Foods Raises $9M in Series A Fundingfinsmes.com · Mar 2025

Frequently asked questions

What does GoodSam do?: GoodSAM Foods is a food brand that sells consumer food products sourced through regenerative and sustainable farming practices, emphasizing benefits for farmers and the environment. It markets its products directly to consumers with a focus on sustainability and regeneration.
Who founded GoodSam?: GoodSam was founded by Heather K. Terry in 2019.
Who are GoodSam's investors?: GoodSam's investors include Connecticut Innovations, Wellness Ventures, ALIVE Early, Alive Ventures.
How much funding has GoodSam raised?: GoodSam has disclosed $6.5M raised across 1 round.
Where is GoodSam headquartered?: GoodSam is headquartered in Darien, US.