GO TODAY SHAiRE SALON

GO TODAY SHAiRE SALON (株式会社GO TODAY SHAiRE SALON) operates a network of private-room share salons in Japan for freelance beauty professionals, including hairdressers, eyelash technicians (アイリスト) and nail technicians. Rather than employing stylists, the company provides salon space, equipment, consumables and operating systems that individual practitioners rent on monthly or revenue-share plans, allowing them to set their own menus, prices and schedules. Interiors, equipment and pricing plans are configured per location to offer a range of options to users.

The company's offer bundles a proprietary salon app, 'SHAiRE', for booking, payment and business management; concierge support for freelancers before and after going independent; on-site communication managers who handle store operations and support; discounted materials ordering (stated as up to 65% off on major manufacturers' products); and locations described as being within a five-minute walk of stations in major cities. Sites named on the company website include Harajuku (flagship, plus Vita and Liber locations), Omotesando, Ginza Arc, Shinjuku Reshe, Shibuya-area operations, Machida Void, Musashi-Kosugi, Yokohama Cotta, Umeda Uni, Kobe Sannomiya, Sendai Ichibancho and Sapporo Odori.

Beyond the salon network, the company has developed adjacent B2B offerings, including 'Certified by HairStylists', a PR service under which hairdressers certify beauty products (launched 2021-06-16), and 'SHAiRE for BRANDS'. It also runs industry education and collaboration programs such as the 'SKill PARK' shared-seminar series with partners in and outside the beauty industry.

Business model

The company monetizes salon space and support services sold to independent beauty professionals: a stated administrative onboarding fee of 22,000 yen (tax included), monthly usage fees under plans that vary by location and working pattern, and revenue-share-based usage rates that incorporate customer payment processing fees. Minimum commitment runs to the end of the third month after the start date, with no cancellation penalty thereafter. Additional revenue lines include B2B marketing/PR services for beauty brands, such as Certified by HairStylists and SHAiRE for BRANDS.

Recurring monthly salon usage fees and/or percentage-of-sales usage rates paid by freelance stylists, a one-time administrative fee at contract signing, materials and supplies sales at discounted rates, and B2B brand promotion services.

Traction

Company materials state more than 1,300 people cumulatively have become freelance hairdressers through the platform and roughly 40 stylists go independent each month; a startup database profile cites 1,200+ registered freelance beauticians across 60+ locations. Individual user accounts on the site describe outcomes such as more than 1,500 clients served annually and 50+ new clients per month.

Latest developments

In 2025 the company launched the SKill PARK cross-industry seminar series (first edition with アイドット in May 2025; a fifth edition with TORIHADA on vertical-video technique reported in December 2025) and, in July 2025, joined two other major industry companies to create 'Alumni Link', a network for hairdressers who have left salons, tied to a combined GO TODAY × SALONS salon supported by a corporate venture capital vehicle.