Who founded Goodmelts?

Goodmelts was founded by Vincy Saini.

Who are Goodmelts's investors?

Goodmelts's investors include TDV Partners, Anicut Capital.

Goodmelts

2 known investors

Good Melts sells flame-free home fragrance products, including handcrafted ceramic "Aura" electric wax warmers with auto-off timers and soy-based scented wax melts. The products are marketed to consumers seeking a soot- and toxin-free alternative to candles, with warmers handcrafted by ceramic artisans in India.

Consumer Direct to Consumer E-commerce

Founders & leadership

Vincy SainiinFounder

Investors · 2

TDV PartnersBengaluru · $50K – $500K

Anicut Capitalreported · 2 sourcesNew Delhi · $385K – $12M

Competitors · 1

by search overlap

Pura24 shared keywordsPura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery. The company targets home fragrance users who value convenience, clean ingredients, and customizable scenting experiences.

Companies competing with Goodmelts for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

D2C home fragrance brand Goodmelts raises pre-seed funding from Anicut Capital-led Investors - The Economic Timesm.economictimes.com · Oct 2025

Goodmelts Secures Pre-Seed Funding from Anicut Capital: A New Wave in India’s D2C Home Fragrance Market – D2c Insider Pulse | Voice of the D2C Community in Indiapulse.d2cinsider.com

Frequently asked questions

What does Goodmelts do?: Good Melts sells flame-free home fragrance products, including handcrafted ceramic "Aura" electric wax warmers with auto-off timers and soy-based scented wax melts. The products are marketed to consumers seeking a soot- and toxin-free alternative to candles, with warmers handcrafted by ceramic artisans in India.
Who founded Goodmelts?: Goodmelts was founded by Vincy Saini.
Who are Goodmelts's investors?: Goodmelts's investors include TDV Partners, Anicut Capital.