Consumer Startups

Factosquare offers an integrated brand-launching system for K-beauty cosmetics brands, handling product development, small-batch manufacturing, storage, shipping, and export. It works with domestic and international brand companies, including foreign founders setting up cosmetics production in South Korea.

2 investors

Faircado is a shopping app and browser extension that aggregates second-hand offers from multiple online marketplaces, showing users pre-owned alternatives with price comparisons while they browse. It serves consumers looking to buy second-hand goods such as clothing and electronics, and is live in 12 European countries.

2 investors

Fairphone manufactures modular smartphones designed to be repaired, upgraded, and used for longer lifecycles. The company serves consumers who prioritize durability, sustainability, and fair labor practices, with a focus on reducing e-waste and ensuring ethical supply chains.

2 investors

FaithStreet is a congregation engagement platform that helps people discover churches and enables congregations to manage member giving and community connection through a directory, online giving, and mobile community app.

2 investors

Familiar Machines develops emotionally intelligent physical AI, including the underlying models and hardware, for consumer home use. Its first product, "Familiars," is a home robot with animal-inspired expressions that learns household routines and builds memory and personality through interaction, with on-device data storage.

2 investors

FEG LLC provides cashless payment systems, AI-driven promotional tools, and analytics software for entertainment venues. The company aims to help operators increase revenue, streamline operations, and enhance guest experiences through integrated technology.

2 investors

A platform offering local experiences to users, with country-specific options for Mexico and Colombia.

2 investors

Fanli operates a Chinese online shopping deals and cashback platform that aggregates discount offers, coupons, and promotions from e-commerce retailers such as JD.com. It shares product deals with consumers and offers a mobile app for accessing additional savings.

2 investors

Farmfresh is a Rwandan food company that produces precooked, biofortified high-iron beans sold to consumers through supermarkets and distribution channels. Its products aim to address malnutrition and reduce cooking costs.

2 investors

Farmhouse Culture makes fermented foods and probiotic gut-health products, including gut shots, by fermenting organic vegetables for flavor and digestive benefits. Its products target consumers focused on gut health, mood, energy, and wellness.

2 investors

Fashor is an Indian fashion brand offering designer clothing and accessories for women. The company focuses on making contemporary fashion accessible to Indian consumers through direct-to-consumer sales.

2 investors

Fave is a mobile app offering deals, in-app payments, cashback, and rewards for consumers. It positions itself as a lifestyle companion for everyday spending and saving.

2 investors

Favora is a shopping app that aggregates products from multiple fashion brands in one interface. The app learns user preferences to provide personalized recommendations and enables saving and purchasing across multiple retailers.

2 investors

FAVS HQ builds consumer social apps, including "favs," a private social network for staying in touch with close friends, and "aurascope," a camera-first social app. The company also teases an additional product that is coming soon.

2 investors

Feals makes microdosed full-spectrum CBD gummies and other hemp-derived CBD products aimed at helping consumers with stress, sleep, and pain relief. Its products are grown and hand-harvested by Colorado farmers using organic farming practices and are third-party lab tested.

2 investors

Hydration+ is a powdered electrolyte drink mix formulated with 1,100mg of electrolytes, vitamins, and plant-based ingredients designed to support hydration, energy, and mental clarity. The product targets consumers seeking an alternative to water and sports drinks, marketed toward athletes, fitness enthusiasts, and people managing chronic dehydration.

2 investors

Felix Capital is a venture capital firm; this page lists its investment team members and advisors.

2 investors

Felix Gray designs blue light eyewear that uses a proprietary lens technology, developed with universities and ophthalmologists, to reduce eye strain and support sleep and focus for people exposed to screens and LED light. It positions itself as a luxury wellness eyewear brand serving consumers as well as corporate/gifting clients.

2 investors

Fermata operates a specialized e-commerce platform for femtech and femcare products, offering solutions for menstrual health, fertility, postpartum care, menopause, and intimate wellness sourced from domestic and international brands.

2 investors

Fetch operates a marketplace connecting people with nearby trucks available for rental through a mobile app, offering on-demand booking and smartphone-based access as an alternative to traditional rental services.

2 investors

McCain is a producer of frozen potato products, including french fries, supplying consumers and food service markets worldwide. The company also runs agricultural initiatives focused on regenerative farming.

2 investors

Fiit is a fitness platform offering on-demand and connected workout classes led by trainers and in-house DJs, using technology to track performance and progression. It serves individuals ranging from beginners to experienced athletes.

2 investors

Fillow makes a reusable menstrual period disc paired with an easy-to-use applicator and pull-string, holding up to 75mL of flow. The product is free of phthalates, latex, PFAS, and BPA and is marketed to menstruating consumers as an alternative to tampons and menstrual cups.

2 investors

Filo makes Bluetooth trackers and related devices that help users locate everyday items such as keys, wallets, luggage, and phones. The company sells these tracking tags and accessories to consumers.

2 investors