Fundraising Fox

Square

NYSE: XYZ

San Francisco, US · Delaware corporation · Public · 32 known investors

squareup.com

Square is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.

Also known as Block, Inc. · Square (a Block, Inc. brand) · Square, Inc.

FintechRetail TechSaaS

Founders & leadership

JD
Jack Dorsey𝕏Co-founderCo-founder of Twitter and Block
BG
Brian GrassadoniaExecutive
SW
Sivan WhiteleyExecutive

Board

MM
Mary MeekerBoard director
JMJim McKelvey
Jim McKelveyin𝕏Board directorPartner at FINTOP Capital
RBRoelof Botha
Roelof Bothain𝕏Board directorAdvisor & former Steward at Sequoia Capital; SpaceX board member
AB
Amy BrooksBoard director
PD
Paul DeightonBoard director
RG
Randy GaruttiBoard director
LS
Lawrence SummersBoard director
DW
Darren WalkerBoard director
DV
David ViniarBoard director

Investors · 32

Also in the syndicate · 14

China MobileCICC CapitalFortune CapitalGideon YuleadHoward SchultzMary MeekerleadNational Artificial Intelligence Industry Investment FundRichard BransonRizvi TraverseRoelof BothaleadSequoia ChinaStarbucksTiger ManagementVisa

Funding

SEC filings, press & company announcements

$10.7M disclosed across 1 of 9 rounds · 2009–2026

$10.7MraisedMay 2021 · 17 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mary MeekerDirector
  • Amy BrooksDirector
  • Paul DeightonDirector
  • Jack DorseyExecutive Officer, Director
  • Randy GaruttiDirector
  • Lawrence SummersDirector
  • Jim McKelveyDirector
  • Brian GrassadoniaExecutive Officer
  • Darren WalkerDirector
  • Sivan WhiteleyExecutive Officer
  • Roelof BothaDirector
  • David ViniarDirector
  • Amrita AhujaExecutive Officer
  • Anna PattersonDirector
  • Alyssa HenryExecutive Officer
Offering amount
$10.7M
Amount sold
$10.7M
First sale
Apr 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Key figures

latest reported
Annual GMV generated by retailers using SquareJan 2026$39B
Annual payment volumeJan 2012$6B
Annualized payment volumeOct 2011$2B
Appointments booked through Square per monthJan 202615,000,000 appointments
Bitcoin holdingsFeb 20218,027 BTC
Block, Inc. annual payments processedJan 2024$241B
Block, Inc. employeesJan 20266,000 employees
Block, Inc. net incomeJan 2025$1.3B
Block, Inc. operating incomeJan 2025$1.7B
Block, Inc. revenueJan 2025$24.2B
Block, Inc. sellers servedJan 20244,000,000 sellers
Block, Inc. total assetsJan 2025$39.5B
Block, Inc. total equityJan 2025$22.2B
Block, Inc. users servedJan 202457,000,000 users
Card-swipe processing rateOct 20112.75 percent per swipe
Cash App usersDec 20177,000,000 users

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Square went on to found or lead other companies.

Competitors · 10

by search overlap
Intuit®24277 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Stripe18537 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Wise13113 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.
Jetlore11913 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
Booksy10620 shared keywordsBooksy is a free mobile app for discovering and booking appointments with beauty and wellness service providers such as barbers, hairdressers, massage therapists, and manicurists. The platform eliminates the need for phone calls by enabling instant online booking and appointment management available 24/7.
Toast10380 shared keywordsToast provides a point-of-sale platform built for restaurants and food service businesses, handling high-volume operations, revenue tracking, and retail sales. The platform includes AI-driven analytics (Toast IQ) that connect data and workflows to help operators make decisions and manage margins.
Fresh Books10370 shared keywordsFreshBooks is a cloud-based accounting and invoicing platform designed for small service-based businesses. The software helps business owners manage invoicing, accounting, and financial connections with customers.
Fresha’s Website10090 shared keywordsFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.
Chase9843 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
GoCardless9737 shared keywordsGoCardless provides bank payment collection and open banking data access services. The platform enables businesses to collect domestic and international payments via bank accounts and securely access customer bank account data across 2,300+ banks in the UK and Europe.

Companies competing with Square for the same Google search keywords, organic and paid, via search-intersection analysis.

Acquisitions · 1

Early investors' stakes continue via these deals
Weebly

Weebly is a website and eCommerce platform that enables entrepreneurs to build, manage, and grow online stores with integrated tools for marketing, inventory, shipping, and analytics. The platform serves business owners transitioning to online sales or starting new online ventures.

Timeline · 33

launches, deals, and filings
Jan 2026
Square Register (2nd generation) and Square AI

Square markets a second-generation Square Register at $899 and Square AI, an assistant that answers questions about business performance.

source ↗

Jan 2025
Square Handheld launches

Portable pocket-sized point of sale device, priced at $399.

source ↗

Jan 2023
Square Go launches

First client-facing app for booking personal care services.

source ↗

Jan 2022
Afterpay named among Best Buy Now, Pay Later Apps by the Wall Street Journal

source ↗

Jan 2022
Voted Adweek's best POS system

source ↗

Jan 2022
Square arrives in Spain

Square launched in Spain and was later also made available in Catalan.

source ↗

Jan 2022
Tap to Pay on iPhone launches

Lets sellers accept card payments without additional hardware; Square Stand was also redesigned with tap and chip payments.

source ↗

Dec 2021
H&R Block trademark infringement lawsuit

H&R Block sued Block, Inc. for trademark infringement, claiming the new name misappropriated its brand; the suit was dismissed by joint agreement in April 2023.

source ↗

Dec 2021
Square, Inc. renamed Block, Inc.

Announced December 1, 2021 and effective December 10, 2021; Square became a brand within Block's ecosystem.

source ↗

Mar 2021
Square agrees to acquire majority stake in Tidal

Square paid $297 million in cash and stock for a majority ownership stake in music streaming service Tidal; Jay-Z joined the board of directors.

$297M source ↗

Feb 2021
Additional bitcoin purchase

Purchased approximately 3,318 bitcoins for around $170 million, bringing total holdings to roughly 8,027 bitcoins.

$170M source ↗

Jan 2021
Square acquires Afterpay

Acquisition of buy now, pay later provider Afterpay; the acquisition was completed on January 31, 2022.

source ↗

Jan 2021
Named to Fast Company's Brands that Matter

source ↗

Jan 2021
Square expands to France and Ireland

source ↗

Jan 2021
Square Banking launches

Suite of financial products covering cash flow, savings and capital.

source ↗

Oct 2020
Square allocates $50 million of assets to Bitcoin

Square placed approximately 1% of total assets ($50 million, 4,709 bitcoins) in Bitcoin.

$50M source ↗

Jan 2019
Square Photo Studio launches

source ↗

Jan 2018
Square acquires Weebly

Weebly acquisition powers Square Online e-commerce offering.

source ↗

Jan 2018
Square for Restaurants and Square Terminal launch

source ↗

Jan 2017
Square expands to the United Kingdom

source ↗

Jan 2017
Square Register and Square for Retail launch

Square Register, an end-to-end integrated point of sale with buyer-facing display, and Square for Retail, the company's first vertical software product.

source ↗

Jan 2016
Square expands to Australia

source ↗

Jan 2015
Initial public offering

Square sold shares in its IPO at US$9 per share, for a market capitalization of $2.9 billion.

$2.9B source ↗

Jan 2015
Square Appointments launches

Booking and client management software for service businesses.

source ↗

Oct 2014
Payroll feature launches

Square launched a payroll feature within its payment processing system, following a merchant cash advance offering, a customer feedback product and an invoicing service.

source ↗

Jan 2014
Square Capital launches

Financing product giving business owners access to funds.

source ↗

Jan 2013
Square expands to Japan

source ↗

Jan 2013
Cash App launches

Square launched Cash App, a peer-to-peer payment service and consumer digital wallet.

source ↗

Jan 2013
Square Stand launches

iPad-based register hardware.

source ↗

Jan 2012
Square expands to Canada

source ↗

Jan 2012
Starbucks partnership and investment

Starbucks and Square announced a partnership under which Starbucks would use Square payment technology; Starbucks reportedly invested US$25 million in Square the same year.

$25M source ↗

Apr 2011
Investment from Visa

Square announced it had secured an investment from Visa.

source ↗

Jan 2009
Original Square card reader launches

Square launches its first product, a card reader for mobile devices that lets merchants accept card payments on the go; the name 'Square' derives from the square-shaped reader.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
SquareDelaware

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Square do?
Square is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.
Who founded Square?
Square was founded by Jack Dorsey.
Who are Square's investors?
Square's investors include A*, Cota Capital, CrunchFund, Kleiner Perkins, Notable Capital, Omega Venture Partners, PruVen Capital Partners, Rizvi Traverse Management and 10 more.
How much funding has Square raised?
Square has disclosed $10.7M raised across 1 of its 9 known rounds.
Is Square publicly traded?
Yes — Square trades on NYSE under the ticker XYZ.
Where is Square headquartered?
Square is headquartered in San Francisco, US.