Fresh Books

FreshBooks provides cloud-based small business software that combines invoicing, billing and payments, expense tracking, payroll and accounting in a single product. Core invoicing features let users create invoices, automatically pull in tracked time and expenses, calculate taxes and configure payment options, while automated billing, online payments and built-in reminders are positioned around shortening the time to collection. Expense management includes mobile receipt scanning, bank account imports and automated expense categorization, and payroll covers paying the owner and employees alongside expense tracking and tax calculation.

Beyond these core modules, the platform includes accounting, bookkeeping, mileage tracking, reporting, client management, proposals, estimates, team management and mobile apps that work across devices. The product supports collaboration between the business owner, their clients, their team and their accountant, and is extended through a FreshBooks AppStore with more than 100 integrations plus a public API. Customer support is delivered in-house by a team of over 100 staff working across North America.

Business model

Software-as-a-service sold as subscription plans, with multiple plan tiers, a 30-day free trial, and promotional discounting (for example 90% off for three months as a limited-time offer). The company also runs partner channels including integrations and API access, affiliate and referral programs, and an Accounting Partner Program for accounting professionals.

Recurring subscription fees for tiered software plans, following a 30-day free trial.

Traction

The company states that more than 30 million small businesses have used FreshBooks, that users are located in over 160 countries, and that more than 10,000 businesses have partnered with it. Its support team reports a 4.8/5.0 rating across more than 120,000 reviews, and PCMag rates the product 4.5. Marketing materials claim customers can save up to 553 hours and up to $7,000 in billable hours each year.