Fundraising Fox

SpruceID

YC W21

New York City, US · Founded 2020 · 25 employees · Hiring · 21 known investors

spruceid.com

SpruceID provides digital identity systems for governments and regulated industries, enabling secure verification and authentication across legacy and modern infrastructure. The company specializes in integrating identity solutions with existing workflows, using open standards to ensure interoperability and long-term flexibility.

Also known as Inc. · Spruce Systems · Spruce · Spruce Systems, Inc.

Founders & leadership· Y Combinator alumni (W21)

SpruceID was founded in 2020 by Wayne Chang and Gregory Rocco.

WCWayne Chang
Wayne ChanginFounder and CEO
GRGregory Rocco
Gregory Roccoin𝕏FounderGregory Rocco studied digital humanities and literature, worked in children's media production and journalism, served as a startup consultant on product and strategy, and led a digital identity team at ConsenSys before co-founding Spruce.

Investors · 21

Also in the syndicate · 11

Alex PrudenBenjamin JackDev OjhaEjaaz AhamadeenJuan BenetMatias WoloskiMatt LuongoOrangeDAORyan LiTeck ChiaWilliam Allen

The YC application· Winter 2021 batch

Alumni Q&A

What is your long-term vision? If you truly succeed, what will be different about the world?
The founders aim to enable users to control their own data online through private-by-default architectures, and to support developers with open-source software for user-controlled interactions.

Summarized from the founders' answers on their Y Combinator profile.

Company profile

researched Aug 2026

SpruceID (legal entity Spruce Systems, Inc.) develops digital trust infrastructure aimed at modernizing government services, covering resident identity, document intake, verification, fraud prevention and workflow automation. Its product areas are grouped into identity infrastructure (digital IDs, identity wallets, an identity gateway or state single sign-on), modernization (document intake, form modernization, systems integration), and trust and risk (verification, security and compliance, a "zero trust exchange"). The company frames the problem it addresses as unstructured data intake, fragmented identity systems that force repeated verification across agencies, and trust controls added piecemeal rather than designed in.

Earlier public materials describe a different framing of the same core technology: at the time of its 2022 Series A, Spruce positioned itself as a decentralized identity startup whose product suite powered authentication, credentialing and storage for portable user reputation, decentralized access control to data, and interoperability between Web2 APIs and Web3. Named products at that time included Sign-In with Ethereum, DIDKit, and Kepler, described as self-sovereign storage using a user's wallet. The company also maintains an extensive public knowledge base covering mobile driver's licenses (ISO 18013-5, 18013-7, ISO 23220), W3C Verifiable Credentials, SD-JWT, OID4VP, PKI and key management, NIST SP 800-63-4 identity assurance levels, selective disclosure and zero-knowledge proofs, eIDAS 2.0, GDPR, the REAL ID Act, and AAMVA.

Business model

SpruceID sells and implements identity and digital-service infrastructure to public-sector organizations, describing an engagement model in which it partners with agencies to design, prototype and implement end-to-end workflows and co-create tailored systems rather than only supplying tools.

Not stated in the available sources; the company sells solutions and implementation services to institutions rather than disclosing pricing publicly.

Traction

The company's site states it is trusted by millions of users in government programs across the United States. It raised a $34 million Series A in April 2022 following a reported $7.5 million seed round in 2021.

Latest developments

In April 2026 SpruceID published formal comments submitted to NIST's NCCoE on identity, authentication and authorization for AI agents. A December 2024 blog post reviewed the year's partnerships and privacy-first product work.

Full profile — market position, technology, go-to-market, geography, history

Market position

The company states its technology is used in government programs across the United States reaching millions of users; press coverage at its Series A described it as a decentralized identity startup backed by a16z.

SpruceID emphasizes open standards and interoperability to avoid vendor lock-in and to adapt to changing policy and regulation, privacy-preserving designs that limit oversharing and reliance on centralized profiles, and systems that work online, offline and across agencies.

Technology

The company builds standards-based identity systems: secure wallets, single sign-on and credential platforms, privacy-preserving verification, and integration layers connecting legacy systems. Public materials reference mobile driver's licenses, verifiable digital credentials, device binding, selective disclosure, zero-knowledge proofs, PKI and hardware security modules, OAuth 2.0/OpenID Connect/WebAuthn/passkeys, and offline as well as online verification. Historically the company published Sign-In with Ethereum, the DIDKit developer toolkit, and Kepler self-sovereign storage, and maintains a did:web DID document at its domain.

Go-to-market

Direct engagement with agencies via demo requests and contact forms, consultative co-design and implementation partnerships, plus content marketing through a blog, success stories, developer documentation and a public knowledge base.

Primarily U.S. government agencies and public programs, spanning use cases such as travel, benefits, licensing and financial access; earlier materials targeted Web3 developers and platforms integrating decentralized sign-in and credentialing.

Geography

Government programs across the United States, per the company's website.

History

The company operated publicly as Spruce, focused on decentralized identity and user-controlled data on the web, raising a seed round in 2021 and a $34 million Series A in April 2022. It has since repositioned its public messaging around digital trust infrastructure for government modernization, while retaining its stated mission of user control over data. A GitHub repository holding domain configuration for Spruce Systems, Inc. was archived in April 2024.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Competitors · 1

by search overlap

Companies competing with SpruceID for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 2

launches, deals, and filings
Apr 2026
SpruceID submits comments to NIST NCCoE on AI agent identity and authorization

SpruceID published formal comments submitted to NIST's National Cybersecurity Center of Excellence on how AI agents should be identified, authenticated, and authorized.

source ↗

Apr 2022
Spruce raises $34M Series A led by Andreessen Horowitz

Spruce announced a $34 million Series A round led by Andreessen Horowitz, with participation from Okta Ventures, SCB 10X, Robot Ventures, OrangeDAO and continued participation from existing investors. The company said proceeds would fund research in privacy and usability technology for identity, growth of product teams, and ecosystem partnerships.

$34M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does SpruceID do?
SpruceID builds standards-based digital identity and trust infrastructure for government agencies and their digital services.
Who founded SpruceID?
SpruceID was founded by Wayne Chang, Gregory Rocco in 2020.
Who are SpruceID's investors?
SpruceID's investors include A.Capital Ventures, a16z crypto, Andreessen Horowitz, Brighter Capital, Coinbase Ventures, Electric Capital, Ethereal Ventures Management Ltd., SCB 10X and 2 more.
Where is SpruceID headquartered?
SpruceID is headquartered in New York City, US.