Plutto

Plutto is a Santiago, Chile-based software company that automates know-your-business (KYB), due diligence, compliance and conflict-of-interest processes for organizations operating in Latin America. The platform verifies suppliers, customers and employees against more than 15 official and public sources — financial, legal, tax and labor — and keeps third-party records updated through continuous monitoring against politically exposed person (PEP) lists, sanctions lists and other risk databases.

The product is organized into four modules: Purchase Requirements, which lets any internal area request a new supplier and gives procurement teams traceability from the initial request; Third-Party Evaluation, combining due diligence, compliance checks, continuous monitoring, a third-party portal for requesting signed documents and declarations, AI document analysis and downloadable auditable reports; Conflict of Interest, which cross-references employees against suppliers, customers and ownership structures to detect family, corporate and commercial links up to the third degree; and a newer Supplier Performance module with configurable per-contract KPIs, scoring and traffic-light dashboards, deterioration alerts and auditable action plans. All actions are logged with the user, timestamp and change, and the platform's AI layer synthesizes findings, identifies risk patterns, raises alerts and issues a recommendation.

At launch through Y Combinator, Plutto's initial offering focused on verifying business customers for financial services: clients submitted a company registration number (the local TIN equivalent) via dashboard or API and Plutto assembled a company profile including documents and onboarding steps, with a white-label onboarding form for collecting private documents that could not be sourced publicly.

Founding story

The founders — Antonia San Martin (CEO), Ignacio Márquez (CTO), Felipe Domínguez and, per the launch post, Sebastián — started the company after a Chilean fintech declined to accept an investment of their company's money because it was not onboarding business clients, a rejection they attributed to the difficulty of KYB in the region; they began working on the idea the following day. San Martin had previously worked at Heineken and Nike and co-founded a travel startup; Márquez graduated as a software engineer and worked as a full-stack developer and scrum master at Platanus in Chile before co-founding the same travel startup; Domínguez had worked for several years as a full-stack developer.

Business model

B2B SaaS platform sold to corporates and financial institutions, delivered through a web dashboard and an API, with a white-label onboarding form for collecting documents from third parties. Prospective customers are acquired through a scheduled 30-minute product demo.

At the time of the Y Combinator launch post, Plutto charged per verification, stating a price of roughly $6–20 per business customer validated, versus incumbent onboarding costs the founders cited at up to $100 per customer.

Traction

The company reports more than 100 companies using the platform, more than 590,000 entities evaluated and an 80% reduction in time spent on due diligence processes. Y Combinator lists a team size of 20. Named customers and reference users include Sonda, Clínica Alemana Santiago, Masisa, Grupo Belator, Smart Fit, Falabella, Puerto Coronel and Worley, with case studies on Megacentro, Buda.com (reported doubling of business-customer approval rates), Soprole and Banco Santander (described as a technology alliance in SME banking in Chile).

Latest developments

Plutto launched a fourth module, Supplier Performance, covering configurable contract KPIs, manual or bulk measurement uploads, per-contract scoring with traffic-light status and deterioration alerts, and auditable action plans; the launch was marked with a customer and prospect event. The blog also covers Chile's Law 21.719 on personal data protection and 2026 regulatory changes, and the help center's most recent product update entry is dated April 2026.