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Simpli-fi

Founded 2010 · 593 employees on LinkedIn · 3 known investors

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Simpli.fi provides AI-optimized advertising solutions using location intelligence for marketers, enabling targeted audience activation and campaign measurement across programmatic and omnichannel channels.

AdTechAI & Machine LearningMarketing Tech

Investors · 3

G20 Ventureslisted by G20 VenturesCambridge · $2M – $5M

How we know: G20 Ventures's portfolio page · Not right? Tell us

Progress Ventureslisted by Progress VenturesBoston

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Founder mafia

3 people who came through Simpli-fi went on to found or lead other companies.

Frost PrioleauCEOFounded PersoniFiPaul HarrisonFounder, Board Member and CTOFounded AdgentekLawrence C. FeyBoard MemberFounded Vivid Seats

Related companies · 8

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AppsFlyerAppsFlyer's Measurement Suite provides marketing attribution, incrementality, revenue, and optimization measurement across mobile, web, CTV, and PC & console channels. It serves marketers who need unified cross-platform visibility into campaign performance and return on ad spend.
MNTNMNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits. The platform targets companies seeking simplified TV ad management comparable to search and social advertising.
AdRollAdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.
tvScientifictvScientific offers a connected TV (CTV) advertising platform with real-time reporting that integrates with Google Analytics to track traffic, conversions, and return on investment from CTV ad campaigns. It is aimed at advertisers and marketers seeking to measure outcomes across their digital channels.
Ground TruthGroundTruth operates a self-serve advertising platform that ties digital ad campaigns to real-world outcomes such as store visits and sales, offering omnichannel media buying across CTV, audio, and DOOH. It provides predictive targeting and transparent measurement for advertisers and marketers.
CamphouseCamphouse is a media planning and campaign management software for advertisers and ad agencies, offering tools for collaboration, media buying, budgeting, and reporting.
ImprovadoImprovado offers a marketing data platform with partnership programs for technology and solution providers, connecting marketing data sources to BI tools, data warehouses, and visualization platforms. It serves marketers and analytics teams building modern data architecture, working with technology partners and consulting/implementation firms.

Companies working in the same space as Simpli-fi.

Acquisitions · 1

Early investors' stakes continue via these deals
Bidtellect

Bidtellect was a Delray Beach, Florida-based ad-tech company operating a demand-side platform for contextual and native digital advertising. It helped brands and agencies target and place ads without relying on cookies.

Frequently asked questions

What does Simpli-fi do?
Simpli.fi provides AI-optimized advertising solutions using location intelligence for marketers, enabling targeted audience activation and campaign measurement across programmatic and omnichannel channels.
Who are Simpli-fi's investors?
Simpli-fi's investors include Contour Venture Partners, G20 Ventures, Progress Ventures.