Ground Truth
Founded 2009 · 381 employees on LinkedIn · 2 known investors
GroundTruth operates a self-serve advertising platform that ties digital ad campaigns to real-world outcomes such as store visits and sales, offering omnichannel media buying across CTV, audio, and DOOH. It provides predictive targeting and transparent measurement for advertisers and marketers.
Investors · 2
Competitors · 6
by search overlap
Stackadapt279 shared keywordsStackAdapt is a programmatic advertising platform that uses machine learning and data science to help marketers and advertisers reach consumers. The company serves advertisers and brands globally with automated ad buying technology.
Nielsen219 shared keywordsNielsen is a global audience measurement and analytics company that tracks consumer behavior across media channels and platforms to provide intelligence to media and marketing clients.
AppsFlyer209 shared keywordsAppsFlyer's Measurement Suite provides marketing attribution, incrementality, revenue, and optimization measurement across mobile, web, CTV, and PC & console channels. It serves marketers who need unified cross-platform visibility into campaign performance and return on ad spend.
MNTN208 shared keywordsMNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits. The platform targets companies seeking simplified TV ad management comparable to search and social advertising.
Improvado201 shared keywordsImprovado offers a marketing data platform with partnership programs for technology and solution providers, connecting marketing data sources to BI tools, data warehouses, and visualization platforms. It serves marketers and analytics teams building modern data architecture, working with technology partners and consulting/implementation firms.
AdRoll199 shared keywordsAdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.
Companies competing with Ground Truth for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Ground Truth do?
- GroundTruth operates a self-serve advertising platform that ties digital ad campaigns to real-world outcomes such as store visits and sales, offering omnichannel media buying across CTV, audio, and DOOH. It provides predictive targeting and transparent measurement for advertisers and marketers.
- Who are Ground Truth's investors?
- Ground Truth's investors include IVP (Institutional Venture Partners), Palisades Growth Capital.