Groundtruth
1 known investors
GroundTruth operates a self-serve advertising platform that ties digital ad campaigns to real-world outcomes such as store visits and sales, offering omnichannel media buying across CTV, audio, and DOOH. It provides predictive targeting and transparent measurement for advertisers and marketers.
AdTechAI & Machine LearningMarketing Tech
Investors · 1
Competitors · 6
by search overlapStackadapt279 shared keywordsStackAdapt is a programmatic advertising and marketing platform that lets agencies and brands plan, execute, and analyze campaigns across channels including native, display, connected TV, video, audio, in-game, digital out-of-home, and email. The platform uses machine learning for audience targeting, optimization, and creative selection.
Nielsen219 shared keywordsNielsen is a global audience measurement and analytics company that tracks consumer behavior across media channels and platforms to provide intelligence to media and marketing clients.
AppsFlyer209 shared keywordsAppsFlyer provides a marketing measurement and attribution platform that collects validated, fraud-filtered signals across app, web, CTV, PC, and console to feed AI-driven marketing decisions. It offers deep linking, real-time fraud protection, and cross-platform data infrastructure for brands running performance marketing.
MNTN208 shared keywordsMNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits. The platform targets companies seeking simplified TV ad management comparable to search and social advertising.
Improvado201 shared keywordsImprovado is a marketing data platform that connects to 1000+ marketing sources across paid, organic, CRM, analytics, retail media, and ecommerce, maps them to a shared data model, and delivers dashboards and AI-driven answers. It serves marketing teams, CMOs, and VPs of Marketing with reporting, attribution, and an AI agent that can shift budget, audit creative, and run analyses.
AdRoll199 shared keywordsAdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.
Companies competing with Groundtruth for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Groundtruth do?
- GroundTruth operates a self-serve advertising platform that ties digital ad campaigns to real-world outcomes such as store visits and sales, offering omnichannel media buying across CTV, audio, and DOOH. It provides predictive targeting and transparent measurement for advertisers and marketers.
- Who are Groundtruth's investors?
- Groundtruth's investors include IVP (Institutional Venture Partners).