AdRoll
San Francisco, US · Delaware corporation · 6 known investors
AdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.
AdTechMarketing TechSaaS
Founders & leadership
AB
Aaron BellCo-founder
JK
Jared KopfCo-founder
AB
Adam BerkeinExecutive
PK
Peter KrivkovichNamed on SEC filing
VV
Valentino VolonghiNamed on SEC filing
SK
Suresh KhannaNamed on SEC filing
Board
SD
Sean DempseyBoard director
CM
TG
Toby GabrinerBoard director
Investors · 6
Reported raises · per SEC filings
Form D private placements$3.4M disclosed across 1 of 2 rounds · 2014–2018
▶$3.4MraisedDec 2018 · 44 investors · Other TechnologyRule 506(b)
▶$3.4MraisedDec 2018 · 44 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Aaron BellExecutive Officer, Director
- Sean DempseyDirector
- Toby GabrinerDirector
- Jared KopfDirector
- Charles MoldowDirector
- Offering amount
- $3.4M
- Amount sold
- $3.4M
- First sale
- Nov 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$70MofferedApr 2014 · 16 investors · Other TechnologyRule 506(b)
▶$70MofferedApr 2014 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Peter KrivkovichExecutive Officer
- Sean DempseyDirector
- Valentino VolonghiExecutive Officer
- Jared KopfDirector
- Charles MoldowDirector
- Adam BerkeExecutive Officer
- Suresh KhannaExecutive Officer
- Aaron BellExecutive Officer, Director
- Offering amount
- $70M
- First sale
- Apr 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapSprout Social1593 shared keywordsSprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
SEMrush1367 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Hootsuite1150 shared keywordsHootsuite is a social media management platform that helps organizations manage, analyze, and optimize their social media presence across multiple networks. The company serves businesses of all sizes, from small companies to enterprises, providing tools for social marketing, listening, employee advocacy, and customer service.
Stackadapt944 shared keywordsStackAdapt is a programmatic advertising and marketing platform that lets agencies and brands plan, execute, and analyze campaigns across channels including native, display, connected TV, video, audio, in-game, digital out-of-home, and email. The platform uses machine learning for audience targeting, optimization, and creative selection.
Companies competing with AdRoll for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does AdRoll do?
- AdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.
- Who founded AdRoll?
- AdRoll was founded by Aaron Bell, Jared Kopf.
- Who are AdRoll's investors?
- AdRoll's investors include Accel, Cardinia Ventures, Winklevoss Capital, Foundation Capital, IVP (Institutional Venture Partners), Merus Capital.
- How much funding has AdRoll raised?
- AdRoll has disclosed $3.4M raised across 1 of its 2 known rounds.
- Where is AdRoll headquartered?
- AdRoll is headquartered in San Francisco, US.