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Bidtellect

acquired by Simpli-fi

Delray Beach, US · Founded 2011 · Delaware corporation · 1 known investors

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Acquired by Simpli.fi February 2023 · terms undisclosed — undisclosed · source ↗

Bidtellect was a Delray Beach, Florida-based ad-tech company operating a demand-side platform for contextual and native digital advertising. It helped brands and agencies target and place ads without relying on cookies.

Founders & leadership

MT
Michael TraylorExecutive
JK
Jeremy KayneExecutive
MW
Michael WeaverExecutive
LOLon Otremba
Lon OtrembaExecutive
JB
Jason BoshoffExecutive

Board

JFJohn Ferber
John FerberChairman2012–2023Investor at G20 Ventures
RHRobert Hower
Robert HowerBoard MemberCo-Founder and Partner at G20 Ventures
MD
Matias De TezanosBoard director
AM
Arthur MarksBoard director
CF
Chad FolkeningBoard director
MW
Mark WrightBoard director

Investors · 1

Reported raises · per SEC filings

Form D private placements

$42.5M disclosed across 8 rounds · 2014–2020

▶$1.8MraisedJun 2020 · 8 investors · Other Technology
Rule 506(c)
Officers, directors & promoters on the filing
  • Lon OtrembaExecutive Officer, Director
  • Michael ConwayExecutive Officer
  • Harry D'AndreaDirector
  • Greg ZeoliDirector
  • John FerberExecutive Officer, Director
  • Jason BoshoffExecutive Officer
  • Jack McClunnExecutive Officer
  • Chris McClearyDirector
  • Robert HowerDirector
Offering amount
$2.5M
Amount sold
$1.8M
First sale
May 2020
Incorporated
Corporation, Delaware
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$615KraisedMar 2019 · 5 investors · Other Technology
Rule 506(c)
Officers, directors & promoters on the filing
  • Robert HowerDirector
  • Greg ZeoliDirector
  • Chris McClearyDirector
  • John FerberExecutive Officer, Director
  • Jason BoshoffExecutive Officer
  • Michael ConwayExecutive Officer
  • Lon OtrembaExecutive Officer, Director
  • Harry D'AndreaDirector
  • Matias de tezanosDirector
Offering amount
$1.3M
Amount sold
$615K
First sale
Feb 2019
Incorporated
Corporation, Delaware
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$6.1MraisedJul 2018 · 7 investors · Other Technology
Rule 506(c)
Officers, directors & promoters on the filing
  • Matias de tezanosDirector
  • Michael ConwayExecutive Officer
  • John FerberExecutive Officer, Director
  • Mark WrightDirector
  • Kimberly BambachExecutive Officer
  • Lon OtrembaExecutive Officer, Director
  • Jason BoshoffExecutive Officer
  • Arthur MarksDirector
  • Robert HowerDirector
Offering amount
$7.3M
Amount sold
$6.1M
First sale
Jul 2018
Incorporated
Corporation, Delaware
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$2MraisedFeb 2018 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert HowerDirector
  • Jason BoshoffExecutive Officer
  • Lon OtrembaExecutive Officer, Director
  • Michael ConwayExecutive Officer
  • Arthur MarksDirector
  • Mark WrightDirector
  • Matias de tezanosDirector
  • John FerberExecutive Officer
  • Kimberly BambachExecutive Officer
Offering amount
$2M
Amount sold
$2M
First sale
Feb 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.2MraisedJul 2017 · 8 investors · Other Technology
Rule 506(c)
Officers, directors & promoters on the filing
  • Jason BoshoffExecutive Officer
  • John FerberExecutive Officer, Director
  • Arthur MarksDirector
  • Scott WolfExecutive Officer
  • Kimberly BambachExecutive Officer
  • Mark WrightDirector
  • Jeremy KayneExecutive Officer
  • Lon OtrembaExecutive Officer, Director
  • Michael ConwayExecutive Officer
  • Matias de tezanosDirector
  • Robert HowerDirector
Offering amount
$5M
Amount sold
$3.2M
Minimum investment
$1
First sale
Jun 2017
Incorporated
Corporation, Delaware
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$22.4MraisedJul 2015 · 66 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael TraylorExecutive Officer
  • Jeremy KayneExecutive Officer
  • Mark WrightDirector
  • John FerberDirector
  • Robert HowerDirector
  • Matias de tezanosDirector
  • Michael WeaverExecutive Officer
  • Arthur MarksDirector
  • Lon OtrembaExecutive Officer, Director
  • Jason BoshoffExecutive Officer
Offering amount
$22.4M
Amount sold
$22.4M
First sale
Jul 2015
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.4MraisedOct 2014 · 52 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John FerberDirector
  • Arthur MarksDirector
  • Michael TraylorExecutive Officer
  • Chad FolkeningDirector
  • Lon OtrembaExecutive Officer, Director
  • Matais de tezanosDirector
  • Michael WeaverExecutive Officer
  • Jason BoshoffExecutive Officer
  • Jeremy KayneExecutive Officer
Offering amount
$4.4M
Amount sold
$4.4M
Sales commissions
$360K
Placement agents
Empire Asset Management Company
First sale
Sep 2014
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2MraisedApr 2014 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason BoshoffExecutive Officer
  • John FerberDirector
  • Jeremy KayneDirector
  • Matias De TezanosDirector
  • Chad FolkeningDirector
  • Art MarksDirector
  • Lon OtrembaDirector
Offering amount
$2M
Amount sold
$2M
Minimum investment
$1K
First sale
Mar 2014
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Bidtellect do?
Bidtellect was a Delray Beach, Florida-based ad-tech company operating a demand-side platform for contextual and native digital advertising. It helped brands and agencies target and place ads without relying on cookies.
Who are Bidtellect's investors?
Bidtellect's investors include G20 Ventures.
How much funding has Bidtellect raised?
Bidtellect has disclosed $42.5M raised across 8 rounds.
Who acquired Bidtellect?
Bidtellect was acquired by Simpli-fi.
Where is Bidtellect headquartered?
Bidtellect is headquartered in Delray Beach, US.