Fundraising Fox

Shoptelligence

Ann Arbor, US · Founded 2018 · Delaware corporation · 4 known investors

Founders & leadership

Shoptelligence was founded in 2018 by Laura Khoury.

LK
Laura KhouryCEO and President
RC
Robert CellNamed on SEC filing
NG
Nancy GilbyNamed on SEC filing

Investors · 4

Reported raises · per SEC filings

Form D private placements

$4M disclosed across 2 rounds · 2018–2023

$2.7MraisedMay 2023 · 30 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • STEVEN KOPITZDirector
  • STEPHEN EINHORNDirector
  • DOUG COLLIERDirector
  • ROBERT CELLDirector
  • LAURA KHOURYExecutive Officer, Director
Offering amount
$3.2M
Amount sold
$2.7M
Proceeds to insiders
$50K
First sale
Apr 2023
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$1.3MraisedOct 2018 · 19 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert CellDirector
  • Laura KhouryExecutive Officer, Director
  • Nancy GilbyDirector
Offering amount
$1.5M
Amount sold
$1.3M
Minimum investment
$10K
First sale
Oct 2018
Incorporated
Limited Liability Company, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 9

by search overlap
Syte13 shared keywordsSyte provides visual AI-powered product discovery solutions for e-commerce retailers, including visual search, product tagging, and personalized recommendations to increase shopper conversion and lifetime value.
Salsify11 shared keywordsSalsify offers an Intelligent Product Experience Management (PXM) platform that turns product data into commerce experiences across physical, digital, and AI-driven ("agentic") shelves. It includes AI-powered automation tools and a conversational assistant to help brands manage product content and distribute it across retail and ecommerce channels.
BigCommerce (NASDAQ:CMRC)10 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
Simplicitydx9 shared keywordsSimplicityDX provides infrastructure that extracts data from creator content and product recommendations to help brands win visibility with AI-powered search engines and shopping bots across social media and modern purchase paths. The platform serves eCommerce brands navigating the shift from keyword search to AI-mediated discovery.
SEMrush9 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
BloomReach8 shared keywordsBloomreach provides an AI-powered personalization platform (Loomi) with apps and agents spanning email, web, ads, search, and conversational shopping for ecommerce and marketing teams. Its Commerce Experience Cloud combines customer data, site search, content management, and marketing automation to deliver real-time personalized customer experiences.
Stylitics8 shared keywords
Yotpo8 shared keywordsYotpo offers loyalty and retention software for eCommerce brands, letting them build points-based, tiered, and VIP rewards programs with digital wallet passes, integrations, and analytics. The platform serves both small businesses and enterprises and connects with eCommerce platforms, POS systems, CRMs, and marketing tools.
FullStory8 shared keywordsFullstory captures real user behavior across digital products to power behavioral analytics and AI-driven insights. Its platform helps teams understand user struggles and improve digital experiences using real-time behavioral intelligence.

Companies competing with Shoptelligence for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

Who founded Shoptelligence?
Shoptelligence was founded by Laura Khoury in 2018.
Who are Shoptelligence's investors?
Shoptelligence's investors include Capital Midwest Fund, ID Ventures, Invest Michigan, Michigan Rise.
How much funding has Shoptelligence raised?
Shoptelligence has disclosed $4M raised across 2 rounds.
Where is Shoptelligence headquartered?
Shoptelligence is headquartered in Ann Arbor, US.