Syte

Syte is a product discovery software company that applies visual AI to ecommerce search, recommendations and merchandising. Its platform includes image-based search with an inspiration gallery, visual recommendation engines such as "Shop Similar," "Shop Social" and "Shop the Look/Room," personalized recommendations, and marketing tools driven by visual AI. A second product line covers automated product tagging and merchandising, with AI "Deep Tags," deep tag analytics, thematic tags, and a tag editor and lexicon manager used to enrich catalogs and improve text search results.

The company describes itself as the first Product Discovery Platform, having started as an image search company and later added augmented site search, hyper-personalization, marketing tools, and in-store solutions such as smart mirrors linking online and offline channels. Its deep-learning search engine was built specifically for fashion products, which the founders describe as harder to recognize because the same garment appears differently when worn, hung, photographed in a catalog or seen on a red carpet. After integration, shoppers can hover over an item in a photo and receive results for visually similar products available for sale; retailers also use the technology to surface alternatives when items are out of stock and to circulate inventory that shoppers rarely see.

Following the December 2024 investment by Pereg Ventures, Syte positions itself as an AI-powered product recommendation engine built specifically for apparel ecommerce, with proprietary algorithms trained on billions of shopper interactions to model attributes such as size, fit, color, style, material and occasion. The engine integrates across the ecommerce journey, from product description pages and "shop the look" modules to email marketing and checkout, supporting cross-sell, upsell, out-of-stock recovery and product discovery.