FullStory
Atlanta, US · Founded 2012 · Delaware corporation · 551 employees on LinkedIn · 8 known investors
Fullstory captures real user behavior across digital products to power behavioral analytics and AI-driven insights. Its platform helps teams understand user struggles and improve digital experiences using real-time behavioral intelligence.
Founders & leadership
FullStory was founded in 2012 by Scott Voigt, H. Bruce Johnson, Jr., and Joel Webber.
Board
TS
Investors · 8
Glynn Capital ManagementMenlo Park
Kleiner PerkinsMenlo Park · $500K – $15M
StripesNew York
Dell Technologies Capitalreported · 2 sourcesPalo Alto · $500K – $50M
GV (Google Ventures)reported · 2 sourcesMountain View · $250K – $50Mvia Karim Faris · board
PermirareportedSt Peter Port
Salesforce VenturesreportedSan Francisco · $5M – $50M
Voyager CapitalreportedSeattle · $1M – $4Mvia Bruce Chizen · board
Reported raises · per SEC filings
Form D private placements$197.3M disclosed across 7 rounds · 2014–2022
▶$25MraisedAug 2022 · 1 investors · Other TechnologyRule 506(b)
▶$25MraisedAug 2022 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ted SchleinDirector
- Scott VoigtExecutive Officer, Director
- Ron ShahDirector
- Bruce ChizenDirector
- Alex EstevezDirector
- Ryan BarrettoDirector
- Karim FarisDirector
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Jul 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$102.8MraisedAug 2021 · 9 investors · Other TechnologyRule 506(b)
▶$102.8MraisedAug 2021 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
- Alex EstevezDirector
- Karim FarisDirector
- David WoolstonExecutive Officer
- Scott VoigtExecutive Officer, Director
- Bruce ChizenDirector
- Ted SchleinDirector
- Ryan BarrettoDirector
- Ron ShahDirector
- Offering amount
- $102.8M
- Amount sold
- $102.8M
- First sale
- Jul 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10MraisedMay 2020 · 5 investors · Other TechnologyRule 506(b)
▶$10MraisedMay 2020 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ted SchleinDirector
- Ron ShahDirector
- Alex EstevezDirector
- Karim FarisDirector
- Scott VoigtExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- May 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$32.2MraisedApr 2019 · 6 investors · Other TechnologyRule 506(b)
▶$32.2MraisedApr 2019 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Executive Officer, Director
- Ron ShahDirector
- Alex EstevezDirector
- Karim FarisDirector
- Ted SchleinDirector
- Offering amount
- $32.2M
- Amount sold
- $32.2M
- First sale
- Apr 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$15MraisedMay 2017 · 5 investors · Other TechnologyRule 506(b)
▶$15MraisedMay 2017 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Karim FarisDirector
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Executive Officer, Director
- Alex EstevezDirector
- Ted SchleinDirector
- Offering amount
- $15M
- Amount sold
- $15M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$10.7MraisedJun 2015 · 7 investors · Other TechnologyRule 506(b)
▶$10.7MraisedJun 2015 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Executive Officer, Director
- Ted SchleinDirector
- Offering amount
- $10.7M
- Amount sold
- $10.7M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$1.5MraisedJul 2014 · 6 investors · Other TechnologyRule 506(b)
▶$1.5MraisedJul 2014 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Director
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- First sale
- Jun 2014
- Incorporated
- Limited Liability Company, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlap
Contentsquare2254 shared keywordsContentsquare offers a digital experience analytics platform that uses AI to help teams understand customer behavior across websites and apps through heatmaps, zoning analysis, journey mapping, and session insights. It serves marketing, analytics, and e-commerce teams looking to improve engagement, conversion, and retention.
SurveyMonkey1259 shared keywordsSurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.
Amplitude1247 shared keywordsAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
Dovetail1182 shared keywordsDovetail is a customer intelligence platform that centralizes and analyzes fragmented customer feedback from multiple sources using AI to generate actionable insights across organizations.
Companies competing with FullStory for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does FullStory do?
- Fullstory captures real user behavior across digital products to power behavioral analytics and AI-driven insights. Its platform helps teams understand user struggles and improve digital experiences using real-time behavioral intelligence.
- Who founded FullStory?
- FullStory was founded by Scott Voigt, H. Bruce Johnson, Jr., Joel Webber in 2012.
- Who are FullStory's investors?
- FullStory's investors include Glynn Capital Management, Kleiner Perkins, Stripes, Dell Technologies Capital, GV (Google Ventures), Permira, Salesforce Ventures, Voyager Capital.
- How much funding has FullStory raised?
- FullStory has disclosed $197.3M raised across 7 rounds.
- Where is FullStory headquartered?
- FullStory is headquartered in Atlanta, US.