FullStory
Atlanta, US · Founded 2012 · Delaware corporation · 8 known investors
FullStory provides analytics software that captures and analyzes real user behavior across digital products to improve user experience and accelerate AI-driven insights. The platform serves product teams, engineers, and business leaders across various industries who need real-time behavioral intelligence.
Founders & leadership
SV
Scott VoigtExecutive Officer, Director
HB
H. Bruce Johnson, Jr.Executive Officer, Director
TS
Ted SchleinDirector
Investors · 8
Glynn Capital ManagementMenlo Park
StripesNew York
Dell Technologies Capitalreported · 2 sourcesPalo Alto · $500K – $50M
GV (Google Ventures)reported · 2 sourcesMountain View · $250K – $50Mvia Karim Faris · board
Kleiner PerkinsreportedMenlo Park · $500K – $15M
PermirareportedSt Peter Port
Salesforce VenturesreportedSan Francisco · $5M – $50M
Voyager CapitalreportedSeattle · $1M – $4Mvia Bruce Chizen · board
Reported raises · per SEC filings
Form D private placements▶$25MraisedAug 2022 · 1 investors · Other TechnologyRule 506(b)
▶$25MraisedAug 2022 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ted SchleinDirector
- Scott VoigtExecutive Officer, Director
- Ron ShahDirector
- Bruce ChizenDirector
- Alex EstevezDirector
- Ryan BarrettoDirector
- Karim FarisDirector
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Jul 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$102.8MraisedAug 2021 · 9 investors · Other TechnologyRule 506(b)
▶$102.8MraisedAug 2021 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Alex EstevezDirector
- Karim FarisDirector
- David WoolstonExecutive Officer
- Scott VoigtExecutive Officer, Director
- Bruce ChizenDirector
- Ted SchleinDirector
- Ryan BarrettoDirector
- Ron ShahDirector
- Offering amount
- $102.8M
- Amount sold
- $102.8M
- First sale
- Jul 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10MraisedMay 2020 · 5 investors · Other TechnologyRule 506(b)
▶$10MraisedMay 2020 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ted SchleinDirector
- Ron ShahDirector
- Alex EstevezDirector
- Karim FarisDirector
- Scott VoigtExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- May 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$32.2MraisedApr 2019 · 6 investors · Other TechnologyRule 506(b)
▶$32.2MraisedApr 2019 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Executive Officer, Director
- Ron ShahDirector
- Alex EstevezDirector
- Karim FarisDirector
- Ted SchleinDirector
- Offering amount
- $32.2M
- Amount sold
- $32.2M
- First sale
- Apr 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$15MraisedMay 2017 · 5 investors · Other TechnologyRule 506(b)
▶$15MraisedMay 2017 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Karim FarisDirector
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Executive Officer, Director
- Alex EstevezDirector
- Ted SchleinDirector
- Offering amount
- $15M
- Amount sold
- $15M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$10.7MraisedJun 2015 · 7 investors · Other TechnologyRule 506(b)
▶$10.7MraisedJun 2015 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Executive Officer, Director
- Ted SchleinDirector
- Offering amount
- $10.7M
- Amount sold
- $10.7M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
- Fullstory Pricing Explained: Plans, Costs, and Hidden Expensesuserpilot.com · 2026
- Atlanta’s Fullstory Finds New Opportunities, New Talent to Lead in the AI Age - Hypepotamushypepotamus.com · 2025
- FullStory raises $100m series Dfullstory.com · 2021
