Fundraising Fox
FullStory
Atlanta, US · Founded 2012 · Delaware corporation · 551 employees on LinkedIn · 9 known investors
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Fullstory captures real user behavior across digital products to power behavioral analytics and AI-driven insights. Its platform helps teams understand user struggles and improve digital experiences using real-time behavioral intelligence.
Founders & leadership
FullStory was founded in 2012 by Scott Voigt, H. Bruce Johnson, Jr., and Joel Webber.
Board
Investors · 9
How we know: Dell Technologies Capital's portfolio page · funding news · offering press articles · Not right? Tell us
How we know: Glynn Capital Management's portfolio page · funding news · offering press articles · Not right? Tell us
How we know: GV (Google Ventures)'s portfolio page · board seat on SEC Form D · offering press articles · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Kleiner Perkins's portfolio page · offering press articles · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Nat Turner's portfolio page · Not right? Tell us
How we know: Stripes's portfolio page · offering press articles · Not right? Tell us
How we know: offering press articles · Not right? Tell us
How we know: offering press articles · Not right? Tell us
How we know: a partner's Signal profile · board seat on SEC Form D · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$197.3M disclosed across 7 rounds · 2014–2022
▶$25MraisedAug 2022 · 1 investors · Other TechnologyRule 506(b)
- Ted SchleinDirector
- Scott VoigtExecutive Officer, Director
- Ron ShahDirector
- Bruce ChizenDirector
- Alex EstevezDirector
- Ryan BarrettoDirector
- Karim FarisDirector
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Jul 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$102.8MraisedAug 2021 · 9 investors · Other TechnologyRule 506(b)
- Alex EstevezDirector
- Karim FarisDirector
- David WoolstonExecutive Officer
- Scott VoigtExecutive Officer, Director
- Bruce ChizenDirector
- Ted SchleinDirector
- Ryan BarrettoDirector
- Ron ShahDirector
- Offering amount
- $102.8M
- Amount sold
- $102.8M
- First sale
- Jul 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10MraisedMay 2020 · 5 investors · Other TechnologyRule 506(b)
- Ted SchleinDirector
- Ron ShahDirector
- Alex EstevezDirector
- Karim FarisDirector
- Scott VoigtExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- May 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$32.2MraisedApr 2019 · 6 investors · Other TechnologyRule 506(b)
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Executive Officer, Director
- Ron ShahDirector
- Alex EstevezDirector
- Karim FarisDirector
- Ted SchleinDirector
- Offering amount
- $32.2M
- Amount sold
- $32.2M
- First sale
- Apr 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$15MraisedMay 2017 · 5 investors · Other TechnologyRule 506(b)
- Karim FarisDirector
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Executive Officer, Director
- Alex EstevezDirector
- Ted SchleinDirector
- Offering amount
- $15M
- Amount sold
- $15M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$10.7MraisedJun 2015 · 7 investors · Other TechnologyRule 506(b)
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Executive Officer, Director
- Ted SchleinDirector
- Offering amount
- $10.7M
- Amount sold
- $10.7M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$1.5MraisedJul 2014 · 6 investors · Other TechnologyRule 506(b)
- Scott VoigtExecutive Officer, Director
- H. Bruce Johnson, Jr.Director
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- First sale
- Jun 2014
- Incorporated
- Limited Liability Company, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through FullStory went on to found or lead other companies.
Related companies · 4
Companies working in the same space as FullStory.
In the news
Frequently asked questions
- What does FullStory do?
- Fullstory captures real user behavior across digital products to power behavioral analytics and AI-driven insights. Its platform helps teams understand user struggles and improve digital experiences using real-time behavioral intelligence.
- Who founded FullStory?
- FullStory was founded by Scott Voigt, H. Bruce Johnson, Jr., Joel Webber in 2012.
- Who are FullStory's investors?
- FullStory's investors include Dell Technologies Capital, Glynn Capital Management, GV (Google Ventures), Kleiner Perkins, Nat Turner, Stripes, Permira, Salesforce Ventures and 1 more.
- How much funding has FullStory raised?
- FullStory has disclosed $197.3M raised across 7 rounds.
- Where is FullStory headquartered?
- FullStory is headquartered in Atlanta, US.