Fundraising Fox

Qualified

Acquired

San Francisco, US · 215 employees on LinkedIn · 8 known investors

Qualified provides an AI SDR product called Piper that automates inbound sales development functions to convert prospect traffic into qualified pipeline for B2B sales teams.

Also known as Qualified.com

Founders & leadership

GPGopal Patel
Gopal PatelinFounder & CTO

Investors · 8

Also in the syndicate · 2

NorwestSalesforce

Company profile

researched Aug 2026

Qualified is a B2B software company that markets what it calls an "agentic marketing" platform for inbound pipeline generation. Its flagship product is Piper, an AI SDR (sales development representative) agent that engages website visitors through text, voice and video, answers questions, sends email nurture and follow-up messages, and books meetings, handing off between the website and the email inbox. Around Piper the company sells a broader platform of modules branded Qualified AI Chatbots, AI Conversations, AI Meetings, AI Offers and AI Signals, along with features such as segments and live streams, routing and alerts, mobile access, and buyer intent data. Solutions are packaged for agentic nurture, product-led growth, outbound and account-based marketing [0][1][4].

The company positions itself specifically for Salesforce customers, describing itself as the #1 Pipeline Generation Platform for Salesforce customers and citing integrations with Salesforce CRM, Salesforce MCAE, HubSpot, Marketo, Eloqua, Outreach, Salesloft, Gong, Slack, Demandbase and 6sense [0][2]. Earlier positioning centered on the "Pipeline Cloud," a five-pillar concept comprising a Salesforce-connected website, Qualified Conversations, Qualified for Outbound, Qualified for Account-Based Advertising, and Qualified Signals [6].

Qualified also runs Qualified University, a customer education and community hub offering onboarding material, product documentation, forums, courses and certifications, and a structured implementation process staffed by Salesforce-certified implementation consultants [4]. Recent product documentation describes agent modality controls (video, voice or text), email tracking for campaigns sent by Piper, configurable "pounces" for greeting website visitors, routing to human reps, and a full-screen meeting booker [4].

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer outcome: AivenJan 2026Aiven increased engagement by 260% with Piper
Customer outcome: NextGen HealthcareJan 2026NextGen Healthcare went from 1,400 to 0 missed chats with Piper
Customers using Piper the AI SDR AgentJan 2026500 companies
Five-star reviews on Salesforce AppExchange and G2Jan 2022400 reviews
Net customer revenue retention rateJan 2022150%
Product features launchedJan 2022215 features
Year-over-year revenue growthJan 2022400%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 7

by search overlap
Cognism247 shared keywordsCognism provides verified, GDPR- and CCPA-compliant B2B contact and company data, including phone-verified mobiles and buyer intent signals, delivered via platform, API, or batch, for sales, marketing, and revenue operations teams. It focuses on the European market and offers data enrichment and Data-as-a-Service for SMB, mid-market, and enterprise B2B teams.
Leadfeeder199 shared keywordsLeadfeeder is a B2B web visitor identification and lead generation platform that reveals which companies visit a website and surfaces buying intent from their behavior. It provides firmographic and contact data enrichment, ICP-based audience building, account scoring, and CRM integrations for marketing and sales teams.
DealHub141 shared keywordsDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
Zendesk128 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Close120 shared keywordsClose is a CRM platform that provides sales software for businesses, emphasizing communication features and automated data entry to improve sales representative productivity.
Demandbase111 shared keywordsDemandbase provides an AI-powered B2B intelligence platform that integrates go-to-market data, tools, and execution across the GTM ecosystem. The platform connects account intelligence, buying group data, and intent signals to help B2B teams plan, execute, and optimize their sales and marketing strategies.
Pipedrive97 shared keywordsPipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.

Companies competing with Qualified for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 5

launches, deals, and filings
Jan 2026
Named a 2026 Best Software Award winner and a Forrester Wave leader

Qualified states it ranks #1 in agentic marketing platforms across G2, Salesforce AppExchange and Forrester, was named a 2026 Best Software Award winner, and was named a leader in the Forrester Wave.

source ↗

Jan 2026
Agentic nurture and agent modality controls for Piper

Qualified introduced agentic nurture powered by Piper, along with product updates including agent modality controls letting the AI SDR appear as video, voice or text; AI Email campaign tracking; configurable pounces; routing to human reps; and a full-screen meeting booker.

source ↗

Jan 2022
Qualified raises $95M Series C

Qualified announced a $95M Series C led by new investors Sapphire and Tiger Global, with participation from Salesforce, Norwest and Redpoint. The company said the round came less than one year after its Series B and that it would use the funding to expand its Pipeline Cloud vision for Salesforce customers.

$95M source ↗

Jan 2022
Salesforce executives join board; senior hires added

In the year preceding the Series C, Qualified added Salesforce CMO Sarah Franklin and Salesforce EVP/GM of CRM Applications Bill Patterson to its board, and hired Salesforce veterans Dan Darcy, Robert Zimmermann and Theresa Ludvigson.

source ↗

Jan 2022
Launch of the Pipeline Cloud

Weeks before the Series C announcement, Qualified unveiled the Pipeline Cloud, comprising a Salesforce-connected website, Qualified Conversations, Qualified for Outbound, Qualified for Account-Based Advertising, and Qualified Signals, a new account-based buyer intent product.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Qualified do?
Qualified sells Piper, an AI SDR agent that engages inbound B2B website visitors and books meetings for Salesforce customers.
Who founded Qualified?
Qualified was founded by Gopal Patel.
Who are Qualified's investors?
Qualified's investors include Norwest Venture Partners, Redpoint Ventures, Salesforce Ventures, Sapphire Ventures, Cathay Innovation, GreatPoint Ventures.
Where is Qualified headquartered?
Qualified is headquartered in San Francisco, US.