Qualified
AcquiredSan Francisco, US · Founded 2018 · 215 employees on LinkedIn · 9 known investors
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Qualified provides an AI SDR product called Piper that automates inbound sales development functions to convert prospect traffic into qualified pipeline for B2B sales teams.
Also known as Qualified.com
Founders & leadership
Qualified was founded in 2018 by Gopal Patel, Sean Whiteley, and Kraig Swensrud.
Board
Investors · 9
How we know: Norwest Venture Partners's portfolio page · board seat on SEC Form D · techcrunch.com · open dataset · 5k.vc investor directory · research · qualified.com · Not right? Tell us
How we know: Redpoint Ventures's portfolio page · press coverage · research · qualified.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Salesforce Ventures's portfolio page · techcrunch.com · research · qualified.com · Not right? Tell us
How we know: Sapphire Ventures's portfolio page · press coverage · research · qualified.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: press coverage · research · qualified.com · Not right? Tell us
Funding
SEC filings, press & company announcements$133.1M disclosed across 4 of 6 rounds · 2019–2022
- Undisclosed amountSeries CApr 2022
Sapphire (lead), Norwest Venture Partners, Redpoint Ventures, Salesforce Ventures, Tiger Global
Source ↗
▶$70MraisedMay 2022 · 8 investors · Other TechnologyRule 506(b)
- Eric SikolaExecutive Officer
- Kraig SwensrudExecutive Officer, Director
- David HarutianExecutive Officer
- Robert ZimmermannExecutive Officer
- Rajeev DhamDirector
- Sean WhiteleyExecutive Officer, Director
- Alex BardDirector
- Bing-Lian YangDirector
- Scott BeechukDirector
- Offering amount
- $70M
- Amount sold
- $70M
- First sale
- Mar 2022
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$46.1MraisedMay 2021 · 4 investors · Other TechnologyRule 506(b)
- Gopal PatelExecutive Officer
- Sean WhiteleyExecutive Officer, Director
- Kraig SwensrudExecutive Officer, Director
- Scott BeechukDirector
- Alex BardDirector
- Bing-Lian YangExecutive Officer, Director
- Offering amount
- $46.1M
- Amount sold
- $46.1M
- First sale
- May 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$12MraisedAug 2020 · 4 investors · Other TechnologyRule 506(b)
- Sean WhiteleyExecutive Officer, Director
- Kraig SwensrudExecutive Officer, Director
- Scott BeechukDirector
- Alex BardDirector
- Gopal PatelExecutive Officer
- Bing-Lian YangExecutive Officer, Director
- Offering amount
- $12M
- Amount sold
- $12M
- First sale
- Jul 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$5MraisedJun 2019 · 3 investors · Other TechnologyRule 506(b)
- Kraig SwensrudExecutive Officer, Director
- Sean WhiteleyExecutive Officer, Director
- Bing-Lian YangExecutive Officer, Director
- Alex BardDirector
- Gopal PatelExecutive Officer
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Qualified is a B2B software company that markets what it calls an "agentic marketing" platform for inbound pipeline generation. Its flagship product is Piper, an AI SDR (sales development representative) agent that engages website visitors through text, voice and video, answers questions, sends email nurture and follow-up messages, and books meetings, handing off between the website and the email inbox. Around Piper the company sells a broader platform of modules branded Qualified AI Chatbots, AI Conversations, AI Meetings, AI Offers and AI Signals, along with features such as segments and live streams, routing and alerts, mobile access, and buyer intent data. Solutions are packaged for agentic nurture, product-led growth, outbound and account-based marketing [0][1][4].
The company positions itself specifically for Salesforce customers, describing itself as the #1 Pipeline Generation Platform for Salesforce customers and citing integrations with Salesforce CRM, Salesforce MCAE, HubSpot, Marketo, Eloqua, Outreach, Salesloft, Gong, Slack, Demandbase and 6sense [0][2]. Earlier positioning centered on the "Pipeline Cloud," a five-pillar concept comprising a Salesforce-connected website, Qualified Conversations, Qualified for Outbound, Qualified for Account-Based Advertising, and Qualified Signals [6].
Qualified also runs Qualified University, a customer education and community hub offering onboarding material, product documentation, forums, courses and certifications, and a structured implementation process staffed by Salesforce-certified implementation consultants [4]. Recent product documentation describes agent modality controls (video, voice or text), email tracking for campaigns sent by Piper, configurable "pounces" for greeting website visitors, routing to human reps, and a full-screen meeting booker [4].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Qualified went on to found or lead other companies.
Related companies · 7
Companies working in the same space as Qualified.
Timeline · 5
launches, deals, and filingsQualified states it ranks #1 in agentic marketing platforms across G2, Salesforce AppExchange and Forrester, was named a 2026 Best Software Award winner, and was named a leader in the Forrester Wave.
Qualified introduced agentic nurture powered by Piper, along with product updates including agent modality controls letting the AI SDR appear as video, voice or text; AI Email campaign tracking; configurable pounces; routing to human reps; and a full-screen meeting booker.
Qualified announced a $95M Series C led by new investors Sapphire and Tiger Global, with participation from Salesforce, Norwest and Redpoint. The company said the round came less than one year after its Series B and that it would use the funding to expand its Pipeline Cloud vision for Salesforce customers.
$95M source ↗
In the year preceding the Series C, Qualified added Salesforce CMO Sarah Franklin and Salesforce EVP/GM of CRM Applications Bill Patterson to its board, and hired Salesforce veterans Dan Darcy, Robert Zimmermann and Theresa Ludvigson.
Weeks before the Series C announcement, Qualified unveiled the Pipeline Cloud, comprising a Salesforce-connected website, Qualified Conversations, Qualified for Outbound, Qualified for Account-Based Advertising, and Qualified Signals, a new account-based buyer intent product.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Qualifiedqualified.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Qualified do?
- Qualified sells Piper, an AI SDR agent that engages inbound B2B website visitors and books meetings for Salesforce customers.
- Who founded Qualified?
- Qualified was founded by Gopal Patel, Sean Whiteley, Kraig Swensrud in 2018.
- Who are Qualified's investors?
- Qualified's investors include Norwest Venture Partners, Redpoint Ventures, Salesforce Ventures, Sapphire Ventures, Bisk Ventures, Cathay Innovation, GreatPoint Ventures, Hinge Capital and 1 more.
- How much funding has Qualified raised?
- Qualified has disclosed $133.1M raised across 4 of its 6 known rounds.
- Where is Qualified headquartered?
- Qualified is headquartered in San Francisco, US.















