Odeko

Odeko is a New York City-based company that combines wholesale supply distribution with operations software for independent coffee shops, bakeries and cafes. Customers order supplies through a customizable dashboard, and Odeko consolidates purchasing across vendors and delivers overnight or next-day, restocking shelves before opening. The company states it carries more than 400 brands and offers no hidden fees.

Alongside supply, Odeko provides software for online and mobile ordering, customer messaging and alerts, inventory management and audits, vendor management and sourcing, payment infrastructure and a rewards program. Press coverage describes tailored solutions spanning payments, point-of-sale, inventory and payroll. The company frames its value proposition as giving independent operators the aggregated buying power and technology available to large chains, citing roughly 10 hours saved per week on ordering and vendor management, 21% savings on cost of goods sold, a 5% increase in annual profits and 66% lower carbon emissions from consolidated deliveries.

Odeko was part of Y Combinator's Summer 2019 batch and is categorized as a B2B logistics company. Its stated long-term direction is to extend the platform beyond supply and mobile ordering into operations management, finance, marketing, procurement and expansion tools.

Founding story

According to founder and CEO Dane Atkinson, Odeko grew out of his prior company SumAll, which aimed to give small businesses access to their own data. SumAll received data from brick-and-mortar quick-service restaurants, partly via an early partnership with Square, and the team built a predictive system on top of register data that could forecast roughly a week ahead. Atkinson, who had also owned restaurants and a coffee shop, took the idea to operators who reported broad technology gaps; the team targeted inventory, which accounts for about 35% of a cafe's total revenue, as the first application. The company began in 2019 by choosing coffee shops, bakeries and cafes as an entry point into the quick-serve market because of the vertical's limited technology footprint, standardized workflows and low SKU count. Early relationships with independent brands such as Birch Coffee and Joe Coffee Company shaped the initial procurement product.

Business model

Odeko sells supplies to independent food and beverage businesses and pairs that distribution with subscription-style operations software. It aggregates purchasing across many small customers to obtain better pricing from suppliers, consolidates orders and deliveries to reduce logistics cost and emissions, and layers technology products such as mobile ordering, inventory tools, payments and point-of-sale on top of the supply relationship. Following the 2025 Series E, the company said it would use proceeds to add cost-saving services, acquire additional businesses to broaden its market reach and product set, and expand its executive leadership.

Revenue comes from supplying goods to cafes (with the company advertising no hidden fees on delivery) and from its operations software and adjacent services including payments, point-of-sale, inventory, payroll and, after the Butter Insurance acquisition, small business insurance.

Traction

Odeko's site cites 10,000 customers, 120,000 cafes stocked and more than 400 brands carried. March 2025 press coverage reports more than 14,000 customers in the United States. Y Combinator lists a team size of 371. A company blog post in April 2024 refers to a turnaround from zero revenue to $150M.

Latest developments

In March 2025 Odeko announced a $96 million Series E led by B Capital, a $30 million credit facility from Bank of California, and the acquisition of New York-based small business insurance startup Butter Insurance, bringing total equity financing to roughly $273 million since 2019. The company said funds would go toward new cost-saving services, further acquisitions and executive hiring. In December 2024 it was named to Deloitte's Technology Fast 500.